Want to know which UX course to study, or how to get a UX job without any experience? Struggling with how to create a UX portfolio? We've got the answers to these and many more curly questions in our authoritative guide to beginning your career in UX. More than ever, executives and managers are realising that a user's experience of their company's products and services is crucial to the bottom line, and that experience can be designed. User Experience (UX) has emerged as the poster child t...

Ever wondered how Lean UX author Jeff Gothelf got started? Which tools usability guru Gerry Gaffney uses? We interviewed 10 amazing UX designers to ask them these questions and more; the result is a fascinating glimpse into the diversity of the role of a UX Designer. One of the most popular questions asked by people in the UX Mastery community is: What does a day in the life of a user experience designer look like? This book is about what user experience designers do each day, but it offer...

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a cla...

This collection of articles by IT industry experts explores the challenges IT professionals face when moving from a technical into a managerial role. The authors look at the skills required to scale the career ladder, the opportunities for training and development and how to progress from a first job in IT to CIO. Each article ends with a range of current resources and recommendations including blogs, books and websites.

Chaos and order clash in this riveting exploration of crime and punishment on the Internet.Once considered a borderless and chaotic virtual landscape, the Internet is now home to the forces of international law and order. It’s not just computer hackers and cyber crooks who lurk in the dark corners of the Web—the cops are there, too.In The Internet Police, Ars Technica editor Nate Anderson takes readers on a behind-the-screens tour of landmark cybercrime ca...

In our current economic conditions, job hunters are struggling to attain the ‘perfect’ job. The Internet has made job hunting easier, but has made getting the job actually harder. It's so easy to apply for jobs today that employers are overwhelmed, often receiving thousands of applications per job opening.Somehow, you have to make sure your application rises to the top of this pile. How? Through your résumé - it’s the single most powerful marketing tool you have to showcase your sk...

Get More Face Time and Higher Close Rates--the SMART WaySmart Prospecting That Works Every Time! introduces a proven sales method that balances social media marketing strategies, online applications, and traditional appointment-setting techniques to help you connect with more clients and close more sales than ever."Krause is an uncommon salesperson and author who can turn his common sense into your common dollars." -- Jeffrey Gitomer, author of T...

Practical tips on using the web to boost your business, no matter what business you're inEveryone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics...

With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization.Design sprints not only let you test digital product ideas before you pour too m...

The 2020 edition of The Smashwords Book Marketing Guide, now covering ebook presales! Offers 66 book marketing ideas and dozens of insights that will help authors, publishers and book marketers make their books more discoverable and more desirable to readers. Learn how how to put more of your marketing on "autopilot" so you can spend more time writing and less time marketing. Includes new "Deep Dive" bonus sections covering social media strategy for authors, how to work with beta readers, ...

Practical and proven masterclasses for simple and effective small business marketingThis straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the found...

User Experience in the Age of Sustainability focuses on the economic, sociological and environmental movement in business to make all products including digital ones more sustainable. Not only are businesses finding a significant ROI from these choices, customers are demanding this responsible behaviour. The author looks at user experience practice through the lens of sustainability whether it be a smart phone, service – based subscription solutions or sustainable packaging to expose the w...