This book is for you if you want to discover the transformative power of personal branding and unlock your know-how to become a magnetic person of influence. It's packed with time-served tips, tools and case studies - with many samples of Dee's award-winning templates, which you can use as effective shortcuts. You'll find actionable tips on every page, wrapped up in Dee's common-sense style of sharing.In this book, you'll learn how to:Celebrate your authentic self, no...

Practical and proven masterclasses for simple and effective small business marketingThis straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the found...

This book consists of a series of easy to understand, easy to implement marketing masterclasses which demonstrate how to successfully bring marketing into the heart of small businesses, so that sales increase, marketing mistakes are prevented, sales increase, and the foundations of a customer driven brand and achieved on the smallest of marketing budgets. Each masterclass will be comprehensive and geared to ensure that the reader can take action immediately. Topics covered include planning...

This collection of articles by IT industry experts explores the challenges IT professionals face when moving from a technical into a managerial role. The authors look at the skills required to scale the career ladder, the opportunities for training and development and how to progress from a first job in IT to CIO. Each article ends with a range of current resources and recommendations including blogs, books and websites.

Are you sick of working day after day for someone else, dreaming of what you'll do one day when you retire? Why wait until you're old to enjoy retirement? How would you like to retire in 12 months?Stop dreaming about a better life in the future – create one for yourself today!If you're serious about getting the most out of life and want to discover how you can use your passions to pay your bills, then How to Retire in 12 Months is the book for you.Author Se...

The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology

Want to know which UX course to study, or how to get a UX job without any experience? Struggling with how to create a UX portfolio? We've got the answers to these and many more curly questions in our authoritative guide to beginning your career in UX. More than ever, executives and managers are realising that a user's experience of their company's products and services is crucial to the bottom line, and that experience can be designed. User Experience (UX) has emerged as the poster child t...

Practical tips on using the web to boost your business, no matter what business you're inEveryone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics...

It's a competitive jobs market and coming second will not get you the job. This revised and updated 2nd edition of How to Get a Job in a Recession provides practical advice with masses of free bonuses is an easy to follow, straightforward guide.It's like a one-to-one job search coaching session providing expert advice and a structured plan.This book will be relevant for you whether you are at the start of your career or a job changer who needs both a reminder of the basics ...

Getting hired just got easierYou are about to discover everything you need to know about job applications and how to make them work. Starting on Sunday and going through to Saturday, you will learn the stages of a job application step by step so you build up a picture of what it takes to be successful. For many job applicants, what goes on behind employers' closed doors remains a hidden world but, by Saturday, you will have taught yourself how job applications are p...

As recruitment becomes ever more important to a business achieving its corporate objectives, recruiters must raise their game, delivering new and innovative solutions while also doing their job well and achieving the results needed for their clients and candidates. The Professional Recruiter's Handbook, second edition, is a complete guide to achieving success in recruitment. The authors explore the techniques used by the most successful recruiters, both agency and...

In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody?How do you make money blogging, how do you start your own blogging business, and how do you, as a business owner, use content to build your brand and drive your success?What do the world's most successful bloggers know that you don't know (yet)?No matter who are you - a mum at home, a budding fashion blogger, a lifestyle blogg...