This practice guide on procurement strategy brings together methods and tools used by global purchasers across different industries. The authors lay major focus on the themes of global sourcing, risk management, and the dynamic topic of negotiation strategy. The authors present their perspectives on all important questions of strategic procurement such as: how to manage a heterogeneous supplier structure across different branches and how to deal with partners from diverse cultures? How to ...

Starting up your own business can be an exciting yet daunting venture. The case studies, interviews, and articles in this ebook will provide valuable insight for the aspiring entrepreneur. They cover areas such as marketing and finance, address legal issues and tackle aspects of the day-to-day running of a business, from time management to the effective use of social media. This ebook also includes excerpts from best-selling BCS books such as 'Working the Crowd' and 'Master the Moment'

Vulnerability to sudden supply chain disruption is one of the major threats facing companies today. The challenge for businesses today is to mitigate this risk through creating resilient supply chains.Addressing this need, ***Supply Chain Risk Management***guides you through the whole risk management process from start to finish. Using jargon-free language, this accessible book covers the fundamentals of managing risk in supply chains. From identifying the risks to developing and i...

A Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and your business. Even in today’s global market—with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings—you c...

The ability to understand marketing is crucial to anyone who wants to advance their career - whether or not they actually work in marketing.Written by Eric Davies, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to ensure your products or services are marketed successfully.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explainin...

Strategy is the most central issue in management. It has to do with defining the purpose of an organization, understanding the market in which it operates and the capabilities the firm possesses, and putting together a winning plan. There are many influential frameworks to help managers undertake a systematic reflection on this issue. The most dominant approaches are Michael Porter’s "Competitive Strategy" and the "Resource-Based View of the Firm," popularized by Gary Hamel and C.K. Prahal...

Published in its "Lessons from experience series" by Lightbearer publications, "How to achieve exceptional organisational performance" is a practice-oriented book written for executives and managers interested in creating sustainable value and tapping into the collective genius, creativity and insight of their employees to create world-class companies fit for people.This book demonstrates and revives the vital and often forgotten relationship between everyday business activities, c...

Dear Friend,In 2008, my business ran into trouble. Staring at the abyss, just one payment away from bankruptcy, I contacted my accountant.I remember being sat at his reception, scared and completely despondent as I waited for him to call me in.I resembled the guys about to face the electric chair in the movies.When I explained situation, he shook his head as if to say you are toast.He advised that I closed shop and start afresh.For me the ide...

Organizational executives must change the way they think about how to invest in and manage IT if they want to get lasting value from computer-based innovations. The old way of thinking has not served organizations well. They continue to experience high levels of technological and operational failures even though they apply a wide variety of industry best practices. The rapid pace of technological advancement has tended to hide some fundamental problems that have existed from the start. The...

With a huge proportion of any organization’s expenditure invested in human resources and economic pressures demanding that companies become leaner than ever, it has never been more important for HR professionals to think and act strategically to turn their people planning into profit.Focusing on HR as a key driver of competitive advantage and sustainable success, HR Strategy, second edition, demonstrates how to create a winning human resource strategy by predicting...

This book on Strategic Management is specially designed for those who are the students of MBA, PGDM & Executives. It focuses on the art of treatment of the critical business skills needed to plan and manage strategic activities. Units of this book cover entire strategic management process and techniques that aid strategic analysis, decision making, implementation, and control.

What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible chapters on topics such as digital marketing, understanding consumers, understanding markets, market audits, segmentation, sales forecasting, mobile marketing, adv...