A Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and your business. Even in today’s global market—with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings—you c...

Psst! It's True! This is the best book on ANIMALS you'll ever read! Did you know that fish can walk, snakes can fly and eggs can talk? What about the electric eel that could light up your house, or the lemur that every day eats enough poison to kill a dozen humans?Rick Wilkinson shows how animals adapt to their environment in bizarre and unexpected ways. If you don't want to get spewed on by a sea bird, slashed by a mantis shrimp or slimed by a hagfish, you'd better read this book!...

Enjoy a delightful collection of some of Aesop's classic fables reimagined by Mike Bennett. This collection includes: The Treasure in the Vineyard The Chair and the Table The Hamster and the Mole The Big Nice Wolf and the Exploding Giant The Tortoise and the Hare The Winking Mule The Lion and the Mouse The Fox and the Grapes The Three Frogs The Bird and the Fox The Spider and the Fly The Wolf and the Lamb The Donkey and the Lion Skin The Crab Apple The Old Lion and the Fox The Fir Tree and...

College football fans need no introduction to Bud Wilkinson, but few of them know the great University of Oklahoma football coach as a devoted father. In Dear Jay, Love Bud, Jay Wilkinson, Bud’s younger son, shares forty-seven letters his father wrote to him while he was in college and graduate school. Spanning the early to mid-1960s, these letters reveal Bud’s deep love for his son, as well as the philosophy and values that led to his remarkable success in sports and in life....

Some of the most creative artists from today's maker scene discuss their process, workspaces and more in this inspiring guide to tinkering.The Art of Tinkering is an unprecedented celebration of what it means to tinker: to take things apart, explore tools and materials, and build wondrous, wild art that's part science, part technology, and entirely creative. Join 150+ makers as they share the stories behind their beautiful and bold work—then do some tinker...

Best friends Raymond and Graham have waited their whole lives for fourth grade, when they?ll rule the school at East Millcreek Elementary. But things don?t go quite as planned when Raymond gets stuck with the most embarrassing line in the school play! Can he find a way out of it, or will he be humiliated in front of everyone? Filled with memorable characters, side-splitting moments, and goofy black-andwhite illustrations, this series is sure to tickle kids? funny bones!

Best friends Raymond and Graham couldn't be more excited for the start of baseball season. But can they defeat their rival team and win the minor league championships? On the long road to glory, they must contend with plenty of trials and humiliations, including class picture day, a mean bully, and a week with a surprise substitute teacher: Raymond's mom!

Based on the commonly held assumption that we now live in a world that is ‘on the move’, with growing opportunities for both real and virtual travel and the blurring of boundaries between previously defined places, societies and cultures, the theme of this book is firmly grounded in the interdisciplinary field of ‘Mobilities’. ‘Mobilities’ deals with the movement of people, objects, capital, information, ideas and cultures on varying scales, and across a variety of borders, from the local ...

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.Now, using their ongoing resea...

GREAT IDEAS CHANGE THE WORLD, but how do you know if your idea is truly great? That is the problem Professor Sean Wise addresses in his third and best book to date. Sean Wise, former online host and business advisor to the hit reality show, Dragons' Den, has heard tens of thousands of entrepreneurs' idea pitches. Some were good, most were bad, and in this book he shows you how to tell the difference. Based on more than 20,000 hours of pitches, Wise takes us inside the minds of investors an...

The last lecture on leadership by the NFL's greatest coach will inspire, inform, and enlighten leaders in all professions.Bill Walsh was a towering figure in the history of the NFL. His advanced leadership transformed the San Francisco 49ers from the worst franchise in sports to a legendary dynasty. In the process, he changed the way football is played.Walsh taught that the requirements of successful leadership are the same whether you run an NFL franchise,...

With sales of more than 160,000 copies, Fundamentals of Project Management has helped generations of project managers navigate the ins and outs of every aspect of this complex discipline. Using a simple step-by-step approach, the book is the perfect introduction to project management tools, techniques, and concepts. Readers will learn how to: • Develop a mission statement, vision, goals, and objectives • Plan the project • Create the work breakdown structure • Produce a workable schedule •...