Earl Baker leads you sequentially through the logical, practical way to run a winning campaign for local or state office.

Spin has been updated with a new introduction reflecting on the current era of Brexit and Trump.Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Clive Veroni analyzes the inner workings of campaign organizations to show how they build and motivate teams, and how they approach strategic and future planning. And those strategies being used to ...

Get the inside scoop on the most powerful city on EarthWashington, D.C.: Capital of the Free World; the most powerful city on Earth. No other country, company, or international organization can compare with the reach and wealth of the federal government. Policymaking — the art of deciding what programs to support, what laws to pass, or what regulations to write — is at the core of what Washington does and is what everyone, from the President on down, wants to influ...

FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through ele...

Get what you want, every time!Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved—ethically and honestly. All you need is the help of one battle-tested guide, The Influence Game. Former Washington, D.C. lobbyist Stephanie Vance dispenses everything she's learned about effective (and, believe it ...

American manufacturing is on life support—at least, that's what most people think. The exodus of jobs to China and other foreign markets is irreversible, and anything that is built here requires specialized skills the average worker couldn't hope to gain. Not so, says Dan DiMicco, chairman and former CEO of Nucor, America's largest steel company. He not only revived a major US manufacturing firm during a recession, but helped galvanize the flagging domestic steel industry when many of his ...

How is legislation crafted? How do you lose an election? What do "bundler," "quorum call" and "omnibus" mean? Why do some of the White House's most important meetings occur at a Starbucks? Why are Washington insiders obsessed with something called Jumbo Slice? What, exactly, is a "skintern?" Eliot Nelson, one of Washington's funniest and most admired young journalists, knows how the sausage factory works and his new book, The Beltway Bible, is every citizen's must-have owner's man...

7 simple steps to flawless negotiationsA successful negotiation results in a win-win agreement for both parties. But where do you start if you’re up against people or organisations with conflicting objectives? Or people who are just downright difficult? Getting what you want requires determination and tact. You need to be assertive but know when to compromise.We’ll help you refine your persuasive skills through verbal and non-verbal communication. We’ll show you how to iden...

"As the . . . first Chief Technology Officer, Aneesh Chopra did groundbreaking work to bring our government into the 21st century." —President Barack ObamaOver the last twenty years, our economy and our society, from how we shop and pay our bills to how we communicate, have been completely revolutionized by technology. As Aneesh Chopra shows in Innovative State, once it became clear how much this would change America, a movement arose around the idea that ...

When you become a better negotiator, you’ll earn more money, help your company achieve its goals and enjoy a more fulfilling personal life.Author Dell Wright, a successful CEO, provides the sharp focus you need to enhance your negotiation skills. With his guidance, you’ll engage in real negotiation, and learn the strategies you need to turn a “no” into a “yes.” It starts with recognizing The Power of Negotiation.Get ready to discover how to...

What is an efficient EU lobbying strategy? Are there dos and donts you should be aware of, as a businessman or lobbyist? What is the use made of social media by EU institutions and politicians? iLobby.eu sets out how to lobby the EU from the perspective of an actual lobbyist sharing her experience (both good and bad). It also looks at the social media tools that must be taken into consideration when campaigning and details examples of worst and best practices. The book encompasses three pa...

Use the President's history-making leadership skills in any business setting!In his historic rise to the most powerful position in the world, Barack Obama single-handedly altered the concept of leadership around the world. Now, Shel Leanne—the expert on the Obama way of leadership—explains how to thrive in any business setting by adopting the same skill set.Leadership the Barack Obama Way examines the ins and outs of the leadership style t...