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Branding Television

by Catherine Johnson ...

Series series Comedia
Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and ... Read more

R1 045,84

Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and
... Read more

Watching YouTube

Extraordinary Videos by Ordinary People

by Michael Strangelove ...

An anonymous musician plays Pachelbel's Canon on the electric guitar in a clip that has been viewed over sixty million times. The Dramatic Gopher is viewed over sixteen million times, as is a severely inebriated David Hasselhoff attempting to eat a hamburger. Over 800 variations, parodies, and parodies-of-parodies are uploaded of Beyonce Knowles' Single Ladies dance. Tay Zonday sings Chocolate ... Read more

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An anonymous musician plays Pachelbel's Canon on the electric guitar in a clip that has been viewed over sixty million times. The Dramatic Gopher is viewed over sixteen million times, as is a severely inebriated David Hasselhoff attempting to eat a hamburger. Over 800 variations, parodies, and parodies-of-parodies are uploaded of Beyonce Knowles' Single Ladies dance. Tay Zonday sings Chocolate
... Read more
Untangling the Web

by Aleks Krotoski ...

The World Wide Web is the most revolutionary innovation of our time. In the last decade, it has utterly transformed our lives. But what real effects is it having on our social world?What does it mean to be a modern family when dinner table conversations take place over smartphones? What happens to privacy when we readily share our personal lives with friends and corporations? Are our Facebook ... Read more

R155,47

The World Wide Web is the most revolutionary innovation of our time. In the last decade, it has utterly transformed our lives. But what real effects is it having on our social world?What does it mean to be a modern family when dinner table conversations take place over smartphones? What happens to privacy when we readily share our personal lives with friends and corporations? Are our Facebook
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Winners and Losers

Creators and Casualties of the Age of the Internet

by Kieran Levis ...

Kieran Levis tells the stories of some of the most innovative businesses of recent times to explain how a few succeeded - when so many failed - in creating entirely new markets and dominating them. He shows how Amazon and Google rose from nothing to enormous heights, whilst IBM, Kodak and AOL plummeted from them; how Nokia and Sky bounced from near-bankruptcy to global leadership; and charts the ... Read more

R186,17 or Free with Kobo Plus

Kieran Levis tells the stories of some of the most innovative businesses of recent times to explain how a few succeeded - when so many failed - in creating entirely new markets and dominating them. He shows how Amazon and Google rose from nothing to enormous heights, whilst IBM, Kodak and AOL plummeted from them; how Nokia and Sky bounced from near-bankruptcy to global leadership; and charts the
... Read more
Copyfight

Edited by Phillipa McGuinness ...

Writers, musicians, filmmakers, gamers, lawyers and academics talk about why copyright matters to them – or doesn't.We expect to be able to log on and read, watch or listen to anything, anywhere, anytime. Then copy it, share it, quote it, sample it, remix it.Does this leave writers, designers, filmmakers, musicians, photographers, artists, and software and game developers with any rights at all? ... Read more

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Writers, musicians, filmmakers, gamers, lawyers and academics talk about why copyright matters to them – or doesn't.We expect to be able to log on and read, watch or listen to anything, anywhere, anytime. Then copy it, share it, quote it, sample it, remix it.Does this leave writers, designers, filmmakers, musicians, photographers, artists, and software and game developers with any rights at all?
... Read more
An Introduction to Television Studies

by Jonathan Bignell ...

In this comprehensive textbook, now updated for its third edition, Jonathan Bignell provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audience research, television history and broadcasting policy, and the analytical study of individual programmes.Features include:a glossary of key termskey terms defined in marginssuggestions ... Read more

R817,96

In this comprehensive textbook, now updated for its third edition, Jonathan Bignell provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audience research, television history and broadcasting policy, and the analytical study of individual programmes.Features include:a glossary of key termskey terms defined in marginssuggestions
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The Hybrid Media System

Politics and Power

by Andrew Chadwick ...

Series series Oxford Studies in Digital Politics
The diffusion and rapid evolution of new communication technologies has reshaped media and politics. But who are the new power players? Written by a leading scholar in the field, The Hybrid Media System is a sweeping and compelling new theory of how political communication now works. Politics is increasingly defined by organizations, groups, and individuals who are best able to blend older and ... Read more

R2 232,60

The diffusion and rapid evolution of new communication technologies has reshaped media and politics. But who are the new power players? Written by a leading scholar in the field, The Hybrid Media System is a sweeping and compelling new theory of how political communication now works. Politics is increasingly defined by organizations, groups, and individuals who are best able to blend older and
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Little Miss Geek

Bridging The Gap Between Girls And Technology

by Belinda Parmar ...

Little Miss Geek's not a nerd, Little Miss Geek isn't boring. And Little Miss Geek is definitely, definitely not a man. Why on earth would she want to work in technology?A male-dominated culture and an atrocious image problem is causing girls everywhere to turn their back on the technology industry from an early age. The sad thing is, technology needs them. Desperately.We are facing a female brain ... Read more

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Little Miss Geek's not a nerd, Little Miss Geek isn't boring. And Little Miss Geek is definitely, definitely not a man. Why on earth would she want to work in technology?A male-dominated culture and an atrocious image problem is causing girls everywhere to turn their back on the technology industry from an early age. The sad thing is, technology needs them. Desperately.We are facing a female brain
... Read more
Digital Journalism

by Janet Jones, Lee Salter ...

How can we make sense of the ongoing technological changes affecting journalism and journalists today?Will the new digital generation break down barriers for journalism, or will things just stay the same?These and other pertinent questions will be asked and explored throughout this exciting new book that looks at the changing dynamics of journalism in a digital era. Examining issues and debates ... Read more

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How can we make sense of the ongoing technological changes affecting journalism and journalists today?Will the new digital generation break down barriers for journalism, or will things just stay the same?These and other pertinent questions will be asked and explored throughout this exciting new book that looks at the changing dynamics of journalism in a digital era. Examining issues and debates
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RTE and the Globalisation of Irish Television

by Farrel Corcoran ...

For about 40 years, RTE's radio and television channels have played an enormous role in shaping Irish social and cultural life. As the national publicly owned and funded broadcaster, RTE is the biggest cinema, school, sports stadium, market square, performance stage, town crier and concert hall in Ireland. It sets the agenda for the national conversation that drives modern Ireland. This work is a ... Read more

R408,24

For about 40 years, RTE's radio and television channels have played an enormous role in shaping Irish social and cultural life. As the national publicly owned and funded broadcaster, RTE is the biggest cinema, school, sports stadium, market square, performance stage, town crier and concert hall in Ireland. It sets the agenda for the national conversation that drives modern Ireland. This work is a
... Read more
Loose

The Future of Business is Letting Go

by Martin Thomas ...

Google breaks the traditional rules of branding by changing its logo everyday. Doritos handed over the US premium advertising slot in the Superbowl to a couple of amateur filmmakers. The software industry is well used to 'living a life in beta.' Even Pope Benedict XVI has embraced the inclusive, 'Obama model' of communication with YouTube broadcasts in 27 languages in an attempt to encourage ... Read more

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Google breaks the traditional rules of branding by changing its logo everyday. Doritos handed over the US premium advertising slot in the Superbowl to a couple of amateur filmmakers. The software industry is well used to 'living a life in beta.' Even Pope Benedict XVI has embraced the inclusive, 'Obama model' of communication with YouTube broadcasts in 27 languages in an attempt to encourage
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Television Entertainment

by Jonathan Gray ...

Series series Communication and Society
Television entertainment rules supreme, one of the world’s most important disseminators of information, ideas, and amusement. More than a parade of little figures in a box, it is deeply embedded in everyday life, in how we think, what we think and care about, and who we think and care about it with.But is television entertainment art? Why do so many love it and so many hate or fear it? Does it ... Read more

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Television entertainment rules supreme, one of the world’s most important disseminators of information, ideas, and amusement. More than a parade of little figures in a box, it is deeply embedded in everyday life, in how we think, what we think and care about, and who we think and care about it with.But is television entertainment art? Why do so many love it and so many hate or fear it? Does it
... Read more

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Comedia eBook Series

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