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Branding Television

by Catherine Johnson ...

Series series Comedia
Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and ... Read more

$52.19 USD

Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and
... Read more

YouTube

Online Video and Participatory Culture

by Jean Burgess, Joshua Green, Henry Jenkins, John Hartley ...

Series series Digital Media and Society
YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and ... Read more

$20.75 USD

YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and
... Read more
Watching YouTube

Extraordinary Videos by Ordinary People

by Michael Strangelove ...

An anonymous musician plays Pachelbel's Canon on the electric guitar in a clip that has been viewed over sixty million times. The Dramatic Gopher is viewed over sixteen million times, as is a severely inebriated David Hasselhoff attempting to eat a hamburger. Over 800 variations, parodies, and parodies-of-parodies are uploaded of Beyonce Knowles' Single Ladies dance. Tay Zonday sings Chocolate ... Read more

$30.77 USD

An anonymous musician plays Pachelbel's Canon on the electric guitar in a clip that has been viewed over sixty million times. The Dramatic Gopher is viewed over sixteen million times, as is a severely inebriated David Hasselhoff attempting to eat a hamburger. Over 800 variations, parodies, and parodies-of-parodies are uploaded of Beyonce Knowles' Single Ladies dance. Tay Zonday sings Chocolate
... Read more
Untangling the Web

by Aleks Krotoski ...

The World Wide Web is the most revolutionary innovation of our time. In the last decade, it has utterly transformed our lives. But what real effects is it having on our social world?What does it mean to be a modern family when dinner table conversations take place over smartphones? What happens to privacy when we readily share our personal lives with friends and corporations? Are our Facebook ... Read more

$8.09 USD

The World Wide Web is the most revolutionary innovation of our time. In the last decade, it has utterly transformed our lives. But what real effects is it having on our social world?What does it mean to be a modern family when dinner table conversations take place over smartphones? What happens to privacy when we readily share our personal lives with friends and corporations? Are our Facebook
... Read more
Throwing Sheep in the Boardroom

How Online Social Networking Will Transform Your Life, Work and World

by Matthew Fraser, Soumitra Dutta ...

"If you want to understand why Wikipedia is changing the world, this book is a must read."–Jimmy Wales, Founder, Wikipedia"This book is a must read for all - social activists, politicians or managers - who have an interest in understanding how our society is morphing."–Professor C.K. Prahalad, #1 Management Guru and author of Competing for the FutureSynopsisThe rise of social networks like Face... ... Read more

$19.00 USD

"If you want to understand why Wikipedia is changing the world, this book is a must read."–Jimmy Wales, Founder, Wikipedia"This book is a must read for all - social activists, politicians or managers - who have an interest in understanding how our society is morphing."–Professor C.K. Prahalad, #1 Management Guru and author of Competing for the FutureSynopsisThe rise of social networks like Face...
... Read more
An Introduction to Television Studies

by Jonathan Bignell ...

In this comprehensive textbook, now updated for its third edition, Jonathan Bignell provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audience research, television history and broadcasting policy, and the analytical study of individual programmes.Features include:a glossary of key termskey terms defined in marginssuggestions ... Read more

$44.96 USD

In this comprehensive textbook, now updated for its third edition, Jonathan Bignell provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audience research, television history and broadcasting policy, and the analytical study of individual programmes.Features include:a glossary of key termskey terms defined in marginssuggestions
... Read more
The Employer Brand

Bringing the Best of Brand Management to People at Work

by Simon Barrow, Richard Mosley ...

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this ... Read more

$62.00 USD

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this
... Read more
The Hybrid Media System

Politics and Power

by Andrew Chadwick ...

Series series Oxford Studies in Digital Politics
The diffusion and rapid evolution of new communication technologies has reshaped media and politics. But who are the new power players? Written by a leading scholar in the field, The Hybrid Media System is a sweeping and compelling new theory of how political communication now works. Politics is increasingly defined by organizations, groups, and individuals who are best able to blend older and ... Read more

$113.39 USD

The diffusion and rapid evolution of new communication technologies has reshaped media and politics. But who are the new power players? Written by a leading scholar in the field, The Hybrid Media System is a sweeping and compelling new theory of how political communication now works. Politics is increasingly defined by organizations, groups, and individuals who are best able to blend older and
... Read more
Little Miss Geek

Bridging The Gap Between Girls And Technology

by Belinda Parmar ...

Little Miss Geek's not a nerd, Little Miss Geek isn't boring. And Little Miss Geek is definitely, definitely not a man. Why on earth would she want to work in technology?A male-dominated culture and an atrocious image problem is causing girls everywhere to turn their back on the technology industry from an early age. The sad thing is, technology needs them. Desperately.We are facing a female brain ... Read more

$7.70 USD

Little Miss Geek's not a nerd, Little Miss Geek isn't boring. And Little Miss Geek is definitely, definitely not a man. Why on earth would she want to work in technology?A male-dominated culture and an atrocious image problem is causing girls everywhere to turn their back on the technology industry from an early age. The sad thing is, technology needs them. Desperately.We are facing a female brain
... Read more
Digital Journalism

by Janet Jones, Lee Salter ...

How can we make sense of the ongoing technological changes affecting journalism and journalists today?Will the new digital generation break down barriers for journalism, or will things just stay the same?These and other pertinent questions will be asked and explored throughout this exciting new book that looks at the changing dynamics of journalism in a digital era. Examining issues and debates ... Read more

$64.79 USD

How can we make sense of the ongoing technological changes affecting journalism and journalists today?Will the new digital generation break down barriers for journalism, or will things just stay the same?These and other pertinent questions will be asked and explored throughout this exciting new book that looks at the changing dynamics of journalism in a digital era. Examining issues and debates
... Read more
RTE and the Globalisation of Irish Television

by Farrel Corcoran ...

For about 40 years, RTE's radio and television channels have played an enormous role in shaping Irish social and cultural life. As the national publicly owned and funded broadcaster, RTE is the biggest cinema, school, sports stadium, market square, performance stage, town crier and concert hall in Ireland. It sets the agenda for the national conversation that drives modern Ireland. This work is a ... Read more

$21.41 USD

For about 40 years, RTE's radio and television channels have played an enormous role in shaping Irish social and cultural life. As the national publicly owned and funded broadcaster, RTE is the biggest cinema, school, sports stadium, market square, performance stage, town crier and concert hall in Ireland. It sets the agenda for the national conversation that drives modern Ireland. This work is a
... Read more
Loose

The Future of Business is Letting Go

by Martin Thomas ...

Google breaks the traditional rules of branding by changing its logo everyday. Doritos handed over the US premium advertising slot in the Superbowl to a couple of amateur filmmakers. The software industry is well used to 'living a life in beta.' Even Pope Benedict XVI has embraced the inclusive, 'Obama model' of communication with YouTube broadcasts in 27 languages in an attempt to encourage ... Read more

$10.99 USD

Google breaks the traditional rules of branding by changing its logo everyday. Doritos handed over the US premium advertising slot in the Superbowl to a couple of amateur filmmakers. The software industry is well used to 'living a life in beta.' Even Pope Benedict XVI has embraced the inclusive, 'Obama model' of communication with YouTube broadcasts in 27 languages in an attempt to encourage
... Read more

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Watching YouTube

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An Introduction to Television Studies

The Employer Brand

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Little Miss Geek

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