“In the well-written, laugh-out-loud, self-deprecating spirit of Bill Bryson’s A Walk In the Woods and Nora Ephron’s When Harry Met Sally, Dan White takes us along for a walk on the wild side of adventure and love. I couldn’t put it down.” —Eric Blehm, National Outdoor Book Award-winning author of The Last SeasonWhen Dan White and his girlfriend Melissa set out to hike the Pacific Crest Trail, which stretches from Mexico to Canada through...

In today s complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainab...

From the High Sierra to the Adirondacks and the Everglades, Dan White travels the nation to experience firsthand—and sometimes face first—how the American wilderness transformed from the devil's playground into a source of adventure, relaxation, and renewal.Whether he's camping nude in cougar country, being attacked by wildlife while "glamping," or crashing a girls-only adventure for urban teens, White seeks to animate the evolution of outdoor recreation. In the process, he demonst...

The trouble-seeking, monster-bashing duo Cindy and Biscuit are back at it again! This time, Cindy and her four-legged best friend are keeping busy thwarting alien abductions, battling demonic dolls, and patrolling the nearby woods for all kinds of creepy, crawly, spine-chilling creatures—normal kid stuff. If only unsuspecting parents and school teachers knew of the dangers lurking around every corner, but sometimes being an unsung hero means class participation in between all the adventure...

The Marketing Inspiration Book brings together 100 of the most iconic, insightful and engaging examples of marketing brilliance. From Airbnb to Zoom, with stops along the way for the Michelin Man and the Amur Girl, this book celebrates the power of great marketing and the flashes of genius behind some of the world’s most successful brands.Over the course of a 35-year career in the marketing industry, the author has taken note of the remarkable marketing triumphs featured i...

The Smart Marketing Book is a handbook for modern marketing. It provides practical, evidence-based advice and inspiration on all aspects of marketing from business, brand and innovation strategy through to communications, sales promotion and customer experience. It contains no waffle nor jargon - just clear explanations and unique frameworks and visualisations that make sophisticated ideas easy to grasp, plus famous examples that bring key concepts to life. It offers the clearest summary o...

Warring Personalities examines who people were, what theydid, and what they claimed to have done in the AmericanRevolutionary War, the Battle of the Alamo and its aftermath,and the Civil War. If, like the author, you despised highschool history, then this book is for you.Dan White was born in Atlanta, Georgia onHalloween Day in 1956. He and his wife,Susie, live in Ottawa, Canada.

Cricket Banter is all the rage among the cricketing cognoscenti and the chat, the sledging and the humour behind the game is all covered here, by those boys at The Middle Stump, in conjunction with Factor 50. Here we cover most aspects of cricket, as we speak with some of the finest, funniest, larger than life characters from the sport over the last thirty years, along with a selection of hilarious stories about the game. It's a highly amusing book; read it and yo...

Soft skills are the skills that enable you to fit in at a workplace. They relate to your personality, attitude, flexibility, motivation, and social and emotional intelligence. Soft skills are often underestimated, yet they can be the key difference to you becoming truly effective and seen as a valued member of the team or company. In this practical and savvy guide, Dan White describes the soft skills that anyone in today’s world of work needs to learn, absorb and demonstrate if they are to...

Meet Cindy and Biscuit: a girl and her dog. People (even her mum!) keep telling Cindy she’s weird, that she’s got a morbid, overactive imagination—but if that was true, why would she keep encountering all these monsters, ghosts, and aliens in real life? Watch Cindy and her fearless four-legged best friend get in to all kinds of trouble, as their little coastal town seems to have a preponderance of werewolves, undead mermaids, dimensional portals, alien invasions, and worse . . . it's dark ...

Soft skills are the skills that enable you to fit in at a workplace. They relate to your personality, attitude, flexibility, motivation, and social and emotional intelligence. Soft skills are often underestimated, yet they can be the key difference to you becoming truly effective and seen as a valued member of the team or company. In this practical and savvy guide, Dan White describes the soft skills that anyone in today's world of work needs to learn, absorb and demonstrate if they are to...