You never get a second chance to make a first impression – but it’s amazing how many so-called professionals play fast and loose with their reputations. It’s no longer down to word-of-mouth – the worldwide web spreads information round the world in seconds.If you’re in business you need take the steps that will protect your reputation – as well as taking advantage of the means to enhance it. If you have staff, clients and suppliers, you’ll also want to be aware of what they are say...

Rebrands, brand launches and brand relaunches. In Volume One of this series you’ll peak inside the strategic and creative process of some brand new brands and some old brands made new… plus find out how well they performed. Brands featured in this volume: Abbott’s Village Bakery, Virgin Australia, Twenty20 Big Bash League, Arvo, La Trobe University.  

Pumping gas in a small Colorado town in the summer of 1964 is hot, grimy work -- especially if you want to be a rock 'n roll star, like Bobby Masters and the members of his struggling band. When fate lets them chase that dream of screaming girls, spotlights and maybe even a guest spot on "American Bandstand," they don't hesitate, even though it means pretending to be "The Romeos" -- an already successful band with a hit record on the radio. After all, who will find them out as they roam fr...

• Do you dread going to networking events?• Do you hide at the back of the room when you have the opportunity to present your business?In 1984 a New York Times Survey on Social Anxiety placed death third in the list of people's biggest fears. The top two responses were walking into a room full of strangers and speaking in public.Facing these two fears head on, '...and death came third!' rocketed straight to Number Two on the Amazon UK bestseller lists on publication...

The people management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of People ManagementIncludes how to:• Build a business-like relationships with your direct reports• Set clear targets and monitor them• Understand different personality types and how to manage them• Deliver criticism and compliments in the right way• Mentor your employees to produce fantastic results

In this New York Times bestseller from the world's #1 bestselling author**, two high school students leave their hometown on the West Coast to go on an impulsive cross-country road trip in this moving romance about friendship and the power of love.**Axi Moore is a "good girl". She studies hard, stays out of the spotlight, and doesn't tell anyone that she wants to run away from it all. The only person she can tell is her best friend, Robins...

The management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Management.Includes how to:• Build a goal-oriented team• Successfully manage individuals, teams and projects• Set clear goals and give quality feedback• Get things done on time and on budget• Deal with difficult situations

All hell breaks loose when two unforgettable people discover love, laughter, passion — and a match that can only be made in Heaven.Come heck or high water, Gracie Snow is determined to drag the legendary ex-jock Bobby Tom Denton back home to Heaven, Texas, to begin shooting his first motion picture. Despite his dazzling good looks and killer charm, Bobby Tom has reservations about being a movie star — and no plans to cooperate with a prim and bossy Ohio wallflower ...

The team management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Team ManagementIncludes how to:• Understand how different personalities interact in a team• Set up clear structures and goals for your team• Implement change effectively and as painlessly as possible• Overcome personality clashes and team difficulties• Manage your team so that it delivers fantastic results

Would you like to find work that uses all your skills and passions? That can help you experience a great work/life blend? And that is flexible enough so you can thrive in difficult economic times?If your answer is yes, we encourage you to consider a portfolio career - essentially, doing two or more jobs for different employers.It begins by reframing work around you and playing to your greatest strengths. Part-time, full-time, working for yourself and/or for...

The enduring story of a slashing in Penn Station that draws a Manhattan detective back into a case from the past that haunts him, by the bestselling and critically acclaimed master of the gritty crime drama.“A masterpiece, to stand with such earlier Price classics as Clockers and Lush Life . . . [The Whites has] a compelling plot, yet the real joy of the book lies page by page, line by line, in its brilliant chara...

From the humble heights of a Class-A pitcher's mound to the deflating lows of sleeping on his gun-toting grandmother's air mattress, veteran reliever Dirk Hayhurst steps out of the bullpen to deliver the best pitch of his career--a raw, unflinching and surprisingly moving account of his life in the minors.I enjoyed the visualizations, maybe a little too much, and would stop only when I felt I'd centered myself. . .or after one of my teammates hit me in the nuts with the rosin b...