Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking o...

SMEs need to become more sustainable. To reach such a goal they also need to become more professional in their outlook and approach. In this way they may be able to deal with the instability, complexity, ambiguity and uncertainty of change; and to cope with the ever increasing pressures brought by change. After outlining what is meant by sustainability and professionalism, some strategies for how SME owner/managers might become more professional by focussing on the development of their own...

Go beyond traditional paper-and-pencil tests!The Common Core State Standards clearly define the skills students need for success in college and the 21st century workplace. The question is, how can you measure student mastery of skills like creativity, problem solving, and use of technology? Laura Greenstein demonstrates how teachers can teach and assess 21st century skills using authentic learning experiences and rigorous, varied assessment strategies. Bas...

Mentoring is a powerful tool in the development of talent within any organization. Experienced colleagues develop the skills, capabilities and confidence of more junior staff, who will go on to contribute to, and drive the success of, the organization. The Complete Guide to Mentoring is your step-by-step guide to implementing a successful mentoring programme in your organization. Packed with high-profile interviews, case studies and questionnaires, it includes a w...

The author, Dr Hugh Phillips, is recognised internationally as an expert in the psychology of shopping behaviour and its application to in-store marketing. He holds a PhD in the Cognitive Psychology of Shopping.This book outlines how we process information in-store and how this can be translated into an effective in-store strategy. This "how to" book, the fourth by Dr Phillips, serves three key needs:  to give professionals highly practical guidance that they can use in their careers immediat...

For far too long, emotions have been ignored in favor of rationality and efficiency.  Breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency.  Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the marketplace and in the workplace.  In today's highly competitive marketplace where many products l...

Explore three defining challenges that school teams face when gathering, interpreting, and utilizing school data. Complete with survey questions for efficient data collection, group work structures, strategies, and tools—along with essential definitions and descriptions of data types—this compelling guide will help you confront data obstacles and turn struggling committees into powerful communities of learners.

This book is for graduate-level courses in organizational leadership and leadership training for government agencies, corporations, and corporate executives that wish to enhance their leadership skills. It provides a deep and intelligent understanding of leadership theory, styles, and practice that impact an organizations success.

Many small companies struggle along trying to run their Human Resources function without an HR specialist on board. Most companies simply promote oneof their managers to look after that function and expect them to be able to run that department with no training in how to do so. What a mistake! A company's biggest asset is their employees and if they aren't dealt with fairly - the company fails.It offers detailed, proven strategies for handling the majority of Human Resource function...

This celebrated book, newly revised and updated, is a comprehensive treatment of organizational training and development: its basic ideas, organizational goals, and practical techniques. Dugan Laird, noted trainer, consultant, and author, shares his considerable experience in the whole field of human resource development and job-related training. The key to this book's ongoing popularity is its practicality: Laird's concern with the real-life problems and needs of T&D professionals. When a...

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

Why do some professors always receive positive evaluations from students while other instructors struggle from class to class? The answer, according to author Dr. Shelton J. Goode, is that successful professors are able to create a dynamic learning environment for all of their students, regardless of age or level of knowledge.Based on extensive research and experience, So You Think You Can Teach shows readers how torecognize and rectify classroom issues that can in...