The Publicity Push is designed for the publicity novice and for those who want to self-manage their media activities. The book guides the reader through the communication process, explains how to design effective publicity programs, analyses what makes a newsworthy story, demonstrates how to write a media release, discusses the importance of developing professional relationships with the media and how to manage in a crisis. Ideal for the small business operator, the arts practiti...

This collection of articles by IT industry experts explores the challenges IT professionals face when moving from a technical into a managerial role. The authors look at the skills required to scale the career ladder, the opportunities for training and development and how to progress from a first job in IT to CIO. Each article ends with a range of current resources and recommendations including blogs, books and websites.

The Sunday Mirror's former showbiz gossip columnist, Zoe Griffin, explains how she quit her job and started a blog in order to work less and earn more. In this book she explains how to Get Rich Blogging and how she has done just that with her Live Like A VIP blog - which generates a six figure income. There is no need to be a technical wizard. All you need is this book, a laptop and internet access and you too could be blogging your way to wealth and happiness. Contributors include The Clo...

Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. From Unknown To Expert delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised expert and thought leader. Use the proven Unknown To Expert 5 Star System to: * Increase sales * Get more paid speaking opportunities * Win more referrals * G...

The project management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Project Management.Includes how to:• Deliver a successful project from start to finish• Communicate effectively with people at all levels• Manage changes and control scope creep• Identify and deal with risks• Work with common project management methodologies

Great copywriting just got easierIt's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making.Increasingly we do this online, with social media and messaging enabling rapid, spontaneous globalcommu...

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write an Irresistible CV helps you to write and refine a CV that communicates who you are and shows off your skills, talents and all you have to offer.

LinkedIn has undoubtedly become an important business tool: with over three hundred million users worldwide, in twenty languages and in over two hundred countries worldwide (via mobile), but why do so many people join, and how do you make best use of LinkedIn? Sales Success on LinkedIn isnt aimed at brand new users of LinkedIn (although it covers the fundamentals). This book has been written to help you translate the great skills you already have in business and for you to apply them effec...

The interview secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Interviews.Includes how to:• Research the needs of the employer• Focus the interview on your strengths• Use body language to impress• Deal with difficult questions• Negotiate the perfect package

The purpose of this short book is to introduce the reader to some of the key concepts that underpin Lean; making businesses faster and more competitive by understanding and eliminating the sources of waste in processes. It is not intended as an exhaustive text on the subject, more as a summary with some practical examples and anecdotes that will help the reader understand what is meant by Lean. This text is intended for the manager who has recently been introduced to Lean and seeks guidanc...

Infinite Ripple is an essential read for anyone wishing to utilise the power of social media in their personal, academic and professional lives. With a strong focus on Irish examples, the book contextualises the key concepts of the growing global phenomenon with a focus on advice to harness this opportunity offered by social networking. The discussion and examples are relevant to modern marketers and businesses intent on keeping on top of developments in customer engagement and interaction...

This ebook explains how essential social networking is in selling and promoting your ebook on the Internet in the digital age. In fact, the success of ebooks depends primarily on how well-versed you are on Facebook, LinkedIn, Google+ and so on, and how well you converse with other virtual social butterflies. It is not just about having a Facebook page or Google+ account; instead, it is about knowing which applications and analytics on these sites are likely to benefit you most as a writer,...