Great copywriting just got easierIt's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making.Increasingly we do this online, with social media and messaging enabling rapid, spontaneous globalcommu...

Marketing is a battle fought in the minds of your customers. By understanding how customers think and make decisions, you can develop a more compelling marketing strategy that will increase sales and improve bottom line profit.Smart Marketing shows you how to:- Identify new customers that are most likely (and willing) to buy from you- Understand how they make buying decisions and how to use this to your advantage- Build a compelling marketing pitch that sets yo...

In this day of increased pressure to achieve results, time management has become a vital skill. With time-saving solutions, checklists, tips and techniques, Successful Time Management helps review and assess time management techniques and shows how to adopt new work practices to make effective use of time. It includes great advice on controlling paperwork, getting and staying organized, delegating and working with others, prioritizing to focus on key issues and realizing the best results. The...

Have you ever wanted to share your big passion with the world? Have you thought about maybe writing a book? I wrote a book about something I'm very passionate about, and you can too! I wrote about the principles of Agile and how they can be applied to anything from a large corporate program to moving house to planning a holiday. I applied a formula that, once you learn it, helps you not just survive any change, but thrive. Many people have asked how I wrote The Agile Project Manager and th...

Student Essentials: Study Skills – in one hour gives you all the skills you need when studying. Taking you step-by-step through every stage, helping you develop and refine your skills for university study success. Student Essentials: Study Skills – in one hour is packed full of jargon-free, practical advice to help you really get to grips with successful study skills. Checklists and exercises ensure you tackle each stage of study head on and develop key skills. From devel...

Improve your Time Management is the definitive guide to the basics of time management - the art of organising your life so that you are in control. You don't need complicated equipment, dozens of staff or a six-month break to learn how to save time and achieve more. All you need is a willingness to try some of the ideas in this book and the energy to start now.Improve your Time Management starts by asking you what you want to do with your life and explains how to work out how you r...

It's a competitive jobs market and coming second will not get you the job. This revised and updated 2nd edition of How to Get a Job in a Recession provides practical advice with masses of free bonuses is an easy to follow, straightforward guide.It's like a one-to-one job search coaching session providing expert advice and a structured plan.This book will be relevant for you whether you are at the start of your career or a job changer who needs both a reminder of the basics ...

In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody?How do you make money blogging, how do you start your own blogging business, and how do you, as a business owner, use content to build your brand and drive your success?What do the world's most successful bloggers know that you don't know (yet)?No matter who are you - a mum at home, a budding fashion blogger, a lifestyle blogg...

Richard Denny is the godfather of salesmanship' and author of the classic sales text Selling to Win . As an inspirational business speaker he has helped thousands of salespeople become high flyers. Now his vast knowledge and experience is distilled in this concise new title. Successful Selling Skills is valuable reading for both those new to sales and those who need to refresh their skills. In his distinctive, accessible style Denny analyzes the key aspects of selling, such as developing th...

The ability to make the most of your time is crucial to anyone who wants to advance their career.Written by Declan Treacy, a leading expert on time management whose advice has helped hundreds of thousands of people, this book quickly teaches you the insider secrets you need to know to in order to manage your time successfully.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are ...

Most food and drink retailers market to the crowd. Smart restaurant, bar and café businesses learn how to attract and build a tribe of raving fans around their brand. In this thought-provoking book, Susanne Currid introduces you to the concept of tribe-building and explains how you can integrate this dynamic new strategy into your restaurant, bar or café marketing plan. This book will also show you how to: engage with your most valuable customers online, in venue and at events, create your...

A successful career move involves people matching their ideas, passions and goals to the needs of employers and vice versa. Full of practical examples of what works and what doesn't in the world of work, this book explains what employers need and how you can place yourself to deliver it. Whether you are looking for a new career or want to move to a different job, here you will find out how to know yourself, identify what you have to sell, structure your job search, target your CV, network ...