The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage provided by certain types of insurance and/or examples that illustrate how a particular coverage works. The book should be helpful to insurance agents and to new insurance agency/company pers...

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing researchQualitative and exploratory researchStatist...

Teaching in Blended Leaning Environments provides a coherent framework in which to explore the transformative concept of blended learning. Blended learning can be defined as the organic integration of thoughtfully selected and complementary face-to-face and online approaches and technologies. A direct result of the transformative innovation of virtual communication and online learning communities, blended learning environments have created new ways for teachers and students to eng...

Instructional-Design Theories and Models, Volume III: Building a Common Knowledge Base is perhaps best described by its new subtitle. Whereas Volume II sought to comprehensively review the proliferating theories and models of instruction of the 1980’s and 1990’s, Volume III takes on an even more daunting task: starting to build a common knowledge base that underlies and supports the vast array of instructional theories, models and strategies that constitute the field of Instructio...

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.New to the third edition...

This book provides an overview of the major quantitative and qualitative research methods in the social sciences. An ideal supplement to comprehensive books on research; ideal for professors, students, researchers, and professional managers hiring researchers. Includes the main sampling methods, major statistical concepts and data analysis techniques, observation approaches, etc.

This book provides practical tips and guidelines helping Master's and Doctorate students start their thesis in order to reach a successful theory formulation. The book includes three main components you will need on your journey from beginning to end.First, I'd like to discuss the thesis or dissertation, why it is necessary, and what it is expected to achieve. Then, I will discuss topic selection as the first challenge when writing a thesis, after which I will describe thesis conten...

Effective Planning Strategies and Proposal Writing: A Workbook for Helping Professionals provides a comprehensive review of planning strategies and related concepts, including leadership and the role of the helping professional as "change agent." The text intends to de-mystify planning processes and related jargon for graduate students and practitioners in the helping professions and provides examples from the field. Effective grant-writing is emphasized, as well as information re...

Create and sustain a learning environment where students thrive and stakeholders are accurately informed of student progress. Clarify the purpose of grades, craft a vision statement aligned with this purpose, and discover research-based strategies to implement effective grading and reporting practices. Identify policies and practices that render grading inaccurate, and understand the role grades play in students’ future success and opportunities.

Undertaking small-scale applied workplace-based research presents a unique set of challenges including how to conduct good research in time pressured situations and how to thrive in unfamiliar work environments. This book will help you to meet these challenges by setting out a step-by-step guide to planning, conducting and delivering top quality small-scale work-based research projects.In addition this book will help you to adapt quickly to your new surroundings. It will provide a ...

What knowledge and skills do designers of learning technologies need? What is the best way to train them to create high-quality educational technologies? Distilling the wisdom of expert instructors and designers, this cutting-edge guide offers a clear, accessible balance of theory and practical examples.This cutting-edge guide:synthesizes learning, instructional design, and educational technology perspectives on learning-centered technology — highlighting how...

"With imagination and serious reflection, the author has generated a detailed resource with exercises, worksheets, staff development activities, and sample maps to assist any staff developer or curriculum designer. This book particularly connects to those who are at the beginning levels of their mapping journey."—From the Foreword by Heidi Hayes JacobsA step-by-step guide to successful curriculum mapping initiatives!While curriculum...