Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.New to the third edition...

Designed to help both graduate students and start-up researchers with their own case study research, this book presents 21 individual applications together with cross-referenced discussions of key methodological issues. Many of the applications—including a wide array of single-case studies useful as examples for solo researchers—have been shortened or re-written expressly for this book.

Teaching in Blended Leaning Environments provides a coherent framework in which to explore the transformative concept of blended learning. Blended learning can be defined as the organic integration of thoughtfully selected and complementary face-to-face and online approaches and technologies. A direct result of the transformative innovation of virtual communication and online learning communities, blended learning environments have created new ways for teachers and students to eng...

This book provides easily accessible guidance for new teachers who are planning to apply for their first teaching job. The ideas in the book, garnered from years of experience hiring teachers at all levels of the public school system, are organized in time order, providing teacher applicants with timely and specific details about how to prepare for each step of the interview process. This is a book that every aspiring teacher should own.

Should I go to graduate school? How do I choose where to apply? Are my grades and accomplishments good enough to get in? Who should I ask to write recommendation letters for me, and how should I approach these people? How do I write my "personal statement?" When will I hear my fate, and how should I make my final decision? These are just a few of the many questions to which this well-researched, thorough, and extremely user-friendly book offers answers. Students who are contemplating gradu...

Effective Planning Strategies and Proposal Writing: A Workbook for Helping Professionals provides a comprehensive review of planning strategies and related concepts, including leadership and the role of the helping professional as "change agent." The text intends to de-mystify planning processes and related jargon for graduate students and practitioners in the helping professions and provides examples from the field. Effective grant-writing is emphasized, as well as information re...

Sponsored by the Association for Educational Communications and Technology (AECT), this book presents a definition of the field of study and practice known as educational technology or instructional technology. It reflects the collaborative efforts of all members of the AECT Definition and Terminology Committee.The volume begins with the statement of the definition itself (chapter 1), followed by commentary chapters on each of the key terms and concepts contained in the definition ...

Undertaking small-scale applied workplace-based research presents a unique set of challenges including how to conduct good research in time pressured situations and how to thrive in unfamiliar work environments. This book will help you to meet these challenges by setting out a step-by-step guide to planning, conducting and delivering top quality small-scale work-based research projects.In addition this book will help you to adapt quickly to your new surroundings. It will provide a ...

Data literacy has become an essential skill set for teachers as education becomes more of an evidence-based profession. Teachers in all stages of professional growth need to learn how to use data effectively and responsibly to inform their teaching practices. This groundbreaking resource describes data literacy for teaching, emphasizing the important relationship between data knowledge and skills and disciplinary and pedagogical content knowledge. Case studies of emerging programs in schoo...

In this seminal volume, leading authorities strategize about how to create early childhood systems that transcend politics and economics to serve the needs of all young children. The authors offer different interpretations of the nature of early childhood systems, discuss the elements necessary to support their development, and examine how effectiveness can be assessed. With a combination of cutting-edge scholarship and practical examples of systems-building efforts taking place in the fie...

With the recognition of the integral role of student affairs in student education, and with stakeholders requiring increasing accountability at a time of tight resources, it has become imperative that staff be familiar with and competent in undertaking assessment. This book provides student affairs staff with the grounding they need to integrate assessment into how they design and monitor the programs, services, and activities they create to contribute to students’ development.This...

Understand, anticipate, master, and leverage the seven powerful trends that are transforming workplace training and development! In Seven Trends in Corporate Training and Development, pioneering innovator Ibraiz Tarique offers actionable thought leadership on all seven trends, helping you address the new challenges they present, and leverage new opportunities they offer. Tarique focuses on strategic directions for training and development, while offering tangible...