First Top 40 hit at age seventeen? My first tabloid breakup scandal quickly followed.Earned my first Grammy? Discovered Mommy Dearest was embezzling my money.Landed a leading role in a movie? My fiancé called off our engagement the next day.I might have a multi-million-dollar recording contract, a sold-out world tour, and more money in the bank than I ever imagined, but every time I hit a milestone in my career, my ...

First Top 40 hit at age seventeen? My first tabloid breakup scandal quickly followed.Earned my first Grammy? Discovered Mommy Dearest was embezzling my money.Landed a leading role in a movie? My fiancé called off our engagement the next day.I might have a multi-million-dollar recording contract, a sold-out world tour, and more money in the bank than I ever imagined, but every time I hit a milestone in my career, my ...

Commercialize, a follow-on book to Productize, explores why commercializing new services and product concepts is the most significant stall point when B2B services organizations productize their offerings - and shows you how to successfully package, market, and sell your offerings to grow revenue.What makes Commercialize unique is its emphasis on the particular context of B2B professional services companies. There is much written about the recipe for launching new products, but a c...