Transforming a B2B services business model to a more profitable, productized company can have many points of failure - but the biggest and most underserved is the cultural transformation required. Building on the insights presented in her first book Productize, Eisha Armstrong and her team have written Fearless, drawing on their years of experience in helping B2B services companies grow at scale through product innovation, this time diving deep into the tactics for building a product-frien...

Commercialize, a follow-on book to Productize, explores why commercializing new services and product concepts is the most significant stall point when B2B services organizations productize their offerings - and shows you how to successfully package, market, and sell your offerings to grow revenue.What makes Commercialize unique is its emphasis on the particular context of B2B professional services companies. There is much written about the recipe for launching new products, but a c...

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professi...