It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they?The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascin...

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to...

Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple “make, sell, ship” approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks to frame what is possible in an age where suppliers are connected to their customers in real t...

Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small co...

Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world,...

“Robin Ryan has the inside track on how to get hired.”– ABC NEWSIf you are over 40 and struggling to land a new job, you’re not alone. It’s a whole new ballgame out there, so America's top career counselor has perfected a market-tested program to help you stand out effectively and appeal to employers amid age discrimination and floods of competition. In Over 40 and You’re Hired!, Robin Ryan draws on her 30 years of direct hiring experience, 20 years as a c...

This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wongs vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan.Advance Praise for Approved Marketing Plans for New Products and ServicesDr. Ken Wongs latest work exemplifies the unassuming and straightforward style...

It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry with product complaints.In this new world, dealing with empowered employees and customers --Insurgents -- is only going to get more challenging. Employees are using this technology in the workplace and customers are using it in the marketplace, and neither obey the rules you set up.This chaos is you...

LinkedIn has undoubtedly become an important business tool: with over three hundred million users worldwide, in twenty languages and in over two hundred countries worldwide (via mobile), but why do so many people join, and how do you make best use of LinkedIn? Sales Success on LinkedIn isnt aimed at brand new users of LinkedIn (although it covers the fundamentals). This book has been written to help you translate the great skills you already have in business and for you to apply them effec...

The purpose of this short book is to introduce the reader to some of the key concepts that underpin Lean; making businesses faster and more competitive by understanding and eliminating the sources of waste in processes. It is not intended as an exhaustive text on the subject, more as a summary with some practical examples and anecdotes that will help the reader understand what is meant by Lean. This text is intended for the manager who has recently been introduced to Lean and seeks guidanc...

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon-the Internet. Learn how to use the internet...

Have you "built a better mousetrap" but are finding the world just isn't beating a path to your door? Do you have a product or service that people genuinely would want to buy from you… if only they knew it existed? With advertisements bombarding your prospective customers from every direction, at all hours of the day, it's no longer enough to shout your message from the rooftops and expect that the right people will take notice. Instead, you need to craft a powerful marketing strategy and ...