Cash in with Guerrilla Marketing’s Greatest HitsUpdated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing-a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books.When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter.Seth God...

Jewish Journeys Near Jerusalem provides an introduction to those sites that are convenient to Jerusalem as a travel base. Hours and fees are given—from the cable car up to Massada to a goat farm in Itamar, from an art museum in Maaleh Adumim to the remnants of ancient Beit Shemsh. The book describes several industrial factories that are not open to the public. These are included to give the reader a better appreciation of life in the area and an understanding of the history of many products s...

The second volume in the series presents ground-breaking advances of Viktor Frankl’s logotherapy and existential analysis, with emphasis on the discovery of meaning as central to coping, resilience, and growth. Noted contributors from around the world present empirical and case study evidence for the importance of meaning in diverse populations and settings, as well as theoretical and philosophical perspectives on Frankl’s body of thought.The book opens with a historical perspectiv...

Jewish Journeys in Jerusalem: A Tourist's Guide is a travel guide designed to give tourists a Jewish experience when visiting the city. The book covers interesting background about popular sites and fascinating details about lesser-known places. How was the Talmudic era grave of Nicanor found? Which places give the best views of the Temple Mount? Where can you walk on the roof of the Old City? How did the Geula neighborhood get its name? Whether this is your first trip to Jerusalem or one of ...

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that ...

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growi...

Mornings are a madcap time for many of us. We wake up in a haze—often after hitting snooze a few times. Then we rush around to get ready and out the door so we can officially start the day. Before we know it, hours have slipped by without us accomplishing anything beyond downing a cup of coffee, dashing off a few emails, and dishing with our coworkers around the water cooler. By the time the workday wraps up, we’re so exhausted and defeated that any motivation to accomplish something in th...

The New York Times bestselling author of The 4-Hour Body shows readers how to live more and work less, now with more than 100 pages of new, cutting-edge content.Ever wonder, “How can I work smarter and not harder?” Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end...

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.In Purple Cow, first publis...

Here are 30 ideas for making a different in a world that needs you from New York Times bestselling author Seth Godin.

The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.It's human nat...

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:• Make and position an industry leader so that its name and message wheedles its way into...