This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targe...

Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future.New Features and benefits of the third edition:Fully updated throughout with new research on emerging practices...

This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outline...

Where did we lose our idealism and why and at what cost?' In these conversations with people of a younger generation Mamphela Ramphele responds to the growing despair among young South Africans about the cracks that are appearing in our system of governance and threatening the idealism of the country that reinvented itself with the dawn of democracy in 1994. She shows incisively how successive post-apartheid ANC governments have betrayed the nation for a culture of impunity among those clo...

Winner: Donner Prize for Excellence and Innovation in Public Policy Writing by Canadians (2016)Winner: New Brunswick Book Award for Non-Fiction (2016)Recent decades have shown the public's support for government plummet alongside political leaders’ credibility. This downward spiral calls for an exploration of what has gone wrong. The questions "What is government good at?" and "What is government not good at?" are critical ones - and their answers should be the basis for goo...

One of the most pivotal events in the electoral cycle is the transition of a newly elected political party from opposition to government. The incoming prime minister or premier must assemble a team of ministers, advisors, and staff that is competent and ready to govern, without disrupting the day-to-day functioning of their country or province.Off and Running sets the stage for successful transitions by describing the best practices from Canadian federal government transit...

A collection of stimulating essays exploring the wide-ranging debates surrounding the relationship between business and society in 21st century Ireland.Wide-ranging, diverse and thought-provoking contributions from leading business researchers, economists, sociologists and political scientists from Ireland and abroad probe five central themes: the making and unmaking of the Celtic Tiger; governance, regulation and justice; partnership and participation; the nature of Irish borders ...

The labor movement sees coalitions as a key tool for union revitalization and social change, but there is little analysis of what makes them successful or the factors that make them fail. Amanda Tattersall—an organizer and labor scholar—addresses this gap in the first internationally comparative study of coalitions between unions and community organizations.Tattersall argues that coalition success must be measured by two criteria: whether campaigns produce social c...

Drawing on in-depth empirical research spanning a number of countries in Africa, Booth and Cammack's path-breaking book offers both an accessible overview of issues surrounding governance for development on the continent, whilst also offering a bold new alternative. In doing so, they controversially argue that externally imposed 'good governance' approaches make unrealistic assumptions about the choices leaders and officials are, in practice, able to make. As a result, reform initiatives a...

This book is a plea for system change in Australia, referring to the various systems that underpin and shape governance. As the 2013 federal election approaches the many flaws in the system of government in Australia are again evident. However, they do not themselves form the focus of the election debate. During the last years the tone and quality of the parliamentary debate has become the focus of attention though. Most people dont like the combative style that is on display on a daily ba...

This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and b...

Find out the real impact political marketing has on the democratic processWinning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and r...