Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future.New Features and benefits of the third edition:Fully updated throughout with new research on emerging practices...

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.The main themes and objectives of the book are to cov...

23 very well-known people from the arts, sport, and business worlds talk about how dyslexia affected their childhood, how they were able to overcome the challenges and use the special strengths of dyslexia to achieve great success in adulthood. Darcey Bussell CBE, Eddie Izzard, Sir Richard Branson, Meg Mathews, Zoe Wanamaker CBE, Richard Rogers, Benjamin Zephaniah, Steven Naismith, Lynda La Plante CBE, Sir Jackie Stewart OBE, Sophie Conran and others share their stories, and their advice.

**#1 NATIONAL BESTSELLER • Lisbeth Salander and Mikael Blomkvist return to the Girl in the Dragon Tattoo series in this ripped-from-the-headlines, high-octane follow-up to Stieg Larsson's The Girl Who Kicked the Hornet's Nest. • Also known as the Millennium series“Rest easy, Lisbeth Salander fans—our punk hacker heroine is in good hands.… A twisty, bloody thrill ride.… An instant page-turner.” —USA Today**The next installment in the Millennium series: a ge...

The symptoms of the crisis of the U.S. media are well-known-a decline in hard news, the growth of info-tainment and advertorials, staff cuts and concentration of ownership, increasing conformity of viewpoint and suppression of genuine debate. McChesney's new book, The Problem of the Media, gets to the roots of this crisis, explains it, and points a way forward for the growing media reform movement.Moving consistently from critique to action, the book explores the po...

When Anna and Sean Kennedy discovered that one of their sons had asperger's syndrome and that their other son was autistic, they were truly devastated - but their family's troubles were just the beginning.Turned away by no fewer than 26 special needs schools when searching for appropriate educational facilities for their boys, Anna and Sean were down - but not out. Anna was determined to prove that for children like their sons, the challenges of growing up with autism - to demonstrate to t...

Fresh from the first 10 billion election campaign, two award-winning authors show how unbridled campaign spending defines our politics and, failing a dramatic intervention, signals the end of our democracy.Blending vivid reporting from the 2012 campaign trail and deep perspective from decades covering American and international media and politics, political journalist John Nichols and media critic Robert W. McChesney explain how US elections are becoming controlled...

Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008.Rasmus Kleis Nielsen examines how Ame...

Essays by Thomas Frank, Clay Shirky, David Simon, and others: "Anyone concerned about the state of journalism should read this book." — Library JournalThe sudden meltdown of the news media has sparked one of the liveliest debates in recent memory, with an outpouring of opinion and analysis crackling across journals, the blogosphere, and academic publications. Yet, until now, we have lacked a comprehensive and accessible introduction to this new and shiftin...

SHORTLISTED FOR NON-FICTION BOOK OF THE YEAR, ABIA AWARDS 2018Is your daughter 14? Are you struggling to know what's going on inside her head? Are you worried?This is the book that can help you understand how she's feeling, what she's thinking and what you need to do to help her navigate her tricky teens to become a fabulous woman.BEING 14 gives a voice to every teen girl in Australia. Madonna King has interviewed 200 14-year-old girls across the co...

The labor movement sees coalitions as a key tool for union revitalization and social change, but there is little analysis of what makes them successful or the factors that make them fail. Amanda Tattersall—an organizer and labor scholar—addresses this gap in the first internationally comparative study of coalitions between unions and community organizations.Tattersall argues that coalition success must be measured by two criteria: whether campaigns produce social c...

"...I did not want to see problems where there werent any, because I was more aware of aspergers than the average parent. Also, teaching children with special needs is quite different than accepting that your beautiful daughter has such needs- a label just makes it all sound so final..."Aspergers is a hidden disability; as it is not a physical disability it does not register automatic understanding. It is a series of developmental disorders known as The Triad of Impairment, includi...