Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics.The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical...

Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictates that there is no one...

Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice. So is there still a future for the traditional retailer? What are the latest developments in this environment and how can these be translated into significant business models? Cor Molenaar analyses the struggle and the risk...

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how ...

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion.The second edition of Shoppe...

Written in Dr. Wongs vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies.Advance Praise for CRM in ActionThis book helped me a lot in figuring out how to attract the right customers who can see real value in our healthcare services and retain them. It is a lot of planning and t...

The ability to manage projects in an effective and efficient manner - on schedule and on budget - is a vital skill to have and a real asset for any business and even any home project. Improve Your Project Management helps you to gain this important skill - using a progressive, step-by-step approach. Covering everything from building the right team chemistry to micro-managing finances and dealing with unexpected problems, this book will arm you with all you need to become a great project ma...

Dear Friend,In 2008, my business ran into trouble. Staring at the abyss, just one payment away from bankruptcy, I contacted my accountant.I remember being sat at his reception, scared and completely despondent as I waited for him to call me in.I resembled the guys about to face the electric chair in the movies.When I explained situation, he shook his head as if to say you are toast.He advised that I closed shop and start afresh.For me the ide...

Published in its "Lessons from experience series" by Lightbearer publications, "How to achieve exceptional organisational performance" is a practice-oriented book written for executives and managers interested in creating sustainable value and tapping into the collective genius, creativity and insight of their employees to create world-class companies fit for people.This book demonstrates and revives the vital and often forgotten relationship between everyday business activities, c...

Published, biannually, Cognizanti provides unique insights, emerging strategies and proven best practices that globally-minded companies can use in their quest for business and IT performance excellence.

When experienced people who have been in a steady job for years are made redundant, coming to terms with today’s workplace is a major challenge. This challenge is even greater for those fresh out of college or university and who are looking to get their foot in the door. After all, the workplace is going through one of its most significant transitions in the past 100 years.“How to Find Work in the 21st Century” explores this new world of work and suggests where the workplace is hea...

Planning your career just got easierVery few of us put much effort into planning for the kind of career we want. Thinking about where we are going at work is something we all need to do throughout our working lives. The nature of work and employment is always changing. When economic times are difficult, you need to show potentialemployers that you have something special to offer. You may also need to be more flexible in your plans. New kinds of jobs emerge al...