For those who have difficulty achieving goals, this self-help guide offers a simple approach to making lasting behavioral changes for success.Some people struggle every single day to improve but seem to take three steps back for every two steps forward. People tell them it's because they lack willpower or because they're weak or don't want something badly enough. But they know that's not true. Health and Wellness coach Kathlyn Heim helps those who are constantly str...

Drawing from real examples of companies who are practicing creative marketing as well as her experience working with small and enterprise level businesses and nonprofit organizations improve their marketing strategy. Connie provides a revolutionary system for serving, not sales to transform the relationship between companies and customers. When looking to convert consumers in today's tough business environment Connie's system can help you immediately implement your creative marketing syste...

#1 Globe and Mail Bestseller2016 Small Business Book Awards — Nominated, Marketing categorySticky Brands exist in almost every industry.Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful.But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand.Based on a decade of research into what makes companies succes...

Do you have all of the prospects you need?Few of us do! Bob Burg has learned the secrets of effective prospecting, and now he offers his proven, time-tested techniques to you! In this powerful guide, he shows beginners and pros alike how to gather qualified candidates efficiently and painlessly. With The Last Prospecting Guide You'll Ever Need by your side, you will learn exactly how to cultivate all of the business prospects you could ever want.

Understand the true foundations of human motivationThis book is a practical and accessible guide to understanding and implementing Maslow’s Hierarchy of Needs, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the five different levels of needs experienced by all humans• Adapt your marketing strategies to satisfy as many of those needs as possible• Turn your target market into loyal cus...

Mike Sharman invites you to share in the hustle, in this business book The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26 year old - to a seasoned, professional, storyteller, who has built a boutique social media advertising agency that has made more brands go viral, globally, than any other studio in Africa.Mike seamlessly and hypnotically entwines business insights and universal premises of first hire...

The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A’s." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. Fo...

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to thi...

Find your niche and future-proof your business!This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization• Identify the products in your portfolio th...

DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. ***Content - The Atomic Particle of Marketing***goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interview...

This book is an educated guide for the people who are having a passion of writing. This immersive book is a true guide that is containing almost all of the information regarding what kindle actually is? How you can pop up your writing profession on to the kindle? And what are the advantages and disadvantages of kindle unlimited book subscription?This enchanting book is particularly emphasizing over the features and facets of kindle. You can get to know how you can get kindle unlimi...

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provi...