A new political party has swept into office, promising big changes to curb the impending climate crisis—changes that could put the nail in the coffin for a tiny carbon-economy town in the heart of Northern BC. When an elected representative who grew up in the town arrives to appease the residents, her urban idealism clashes with the hard-hitting realities faced by her family and childhood friends. How will pulling the plug on fossil-fuel dependency play out for this resilient northern comm...

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provi...

MEET YOUR GOALS—ON TIME AND ON BUDGET.How do you rein in the scope of your project when you’ve got a group of demanding stakeholders breathing down your neck? And map out a schedule everyone can stick to? And motivate team members who have competing demands on their time and attention?Whether you’re managing your first project or just tired of improvising, this guide will give you the tools and confidence you need to define smart goals, meet them, and captu...

The people management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of People ManagementIncludes how to:• Build a business-like relationships with your direct reports• Set clear targets and monitor them• Understand different personality types and how to manage them• Deliver criticism and compliments in the right way• Mentor your employees to produce fantastic results

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how ...

The ultimate guide to acing any interview — revised and updated to give you the edge in today’s competitive job marketJob interviews aren’t discussions; they’re oral exams—and the candidate with all the right answers gets the job. Boost Your Interview IQ, Second Edition, helps you ace that big test with skill-building exercises, an in-depth “Interview IQ” test, and other resources to let you craft winning answers to the most important questions interviewer...

CAPTURE THE ONBOARDING MARGIN WITH THE "4 PILLARS" OF SUCCESSFUL ONBOARDING"Bringing a new employee on board can be the start of a rewarding relationship or the beginning of a missed opportunity. This smart book can teach you how to make the most of each employee's career starting on Day One."—Daniel H. Pink, author of DRIVE and A WHOLE NEW MIND"This book has the potential to change the way that we think about new hires and what ...

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications str...

THE RIGHT PHRASE FOR EVERYSITUATION . . . EVERY TIMEEmployees respond to organizational change with worry, fear, and sometimeseven panic. Your job is to keep them motivated and focused—so you mustchoose your words carefully during times of upheaval.Perfect Phrases for Communicating Change has hundreds of ready-to-use phrasesfor ensuring your employees make the transition with clarity, commitment, andskill. Learn the most effective language for:...

This updated edition tells you what you need to know about managing in a global environment - dealing with social media, managing change, and virtual and remote teams.Congratulations. You got the promotion – you're finally THE boss. You've been rewarded for knowing your stuff BUT as a first-time manager, you may not know how to be a good manager. Where do you start? How do you get things done? Bob Selden's always practical book offers seasoned advice to help you ma...

Create new solutions to old problems with the power of mentoring!Mentoring is an extraordinarily powerful way of getting top performance from every employee. It’s one of the hottest management techniques used in business today, and every manager serious about developing talented employees and implementing change in his or her organization needs to master it. Manager’s Guide to Mentoring is a detailed overview coveringTypes of mentors, from pr...

Having met Beverly Ingle and hearing her speak about design thinking, I was enlightened and enthused. With a depth of knowledge and obvious passion for the usage of design thinking, she has already helped many business people, myself included, inject greater creativity into problem solving to deliver better results—something that is a must for left-brainers! She has an amazingly refreshing ability to create deep understanding within her audience, and a hands-on, practical approach ensu...