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Interactive Technologies Serie de eBooks

1 - 12 de 12 resultados
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  • Understanding Your Users

    A Practical Guide to User Requirements Methods, Tools, and Techniques

    de Catherine Courage, Kathy Baxter ...
    Series series Interactive Technologies
    Today many companies are employing a user-centered design (UCD) process, but for most companies, usability begins and ends with the usability test. Although usability testing is a critical part of an effective user-centered life cycle, it is only one component of the UCD process. This book is focused on the requirements gathering stage, which often receives less attention than usability testing, ... Leer más

    $1,017 MXN

  • Understanding Your Users

    A Practical Guide to User Research Methods

    de Kathy Baxter, Catherine Courage, Kelly Caine ...
    Series series Interactive Technologies
    This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method ... Leer más

    $717 MXN

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  • Usability Testing Essentials

    Ready, Set...Test

    de Carol M. Barnum ...
    Do you love your mobile phone? Your MP3 player? Your e-book reader? You laptop or tablet PC? There’s a reason for that. Usability.When usability testing is part of the design and development of products, the results are better products that users want and like. You may be doing testing now or want to help your company get started, but you may not have all the tools to know how to properly prepare, ... Leer más

    $598 MXN

  • Content Strategy for the Web

    de Kristina Halvorson, Melissa Rach ...
    Series series Voices That Matter
    FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSBETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term ... Leer más

    $531 MXN

  • Sketching User Experiences: Getting the Design Right and the Right Design

    de Bill Buxton ...
    Series series Interactive Technologies
    Sketching User Experiences approaches design and design thinking as something distinct that needs to be better understood—by both designers and the people with whom they need to work— in order to achieve success with new products and systems. So while the focus is on design, the approach is holistic. Hence, the book speaks to designers, usability specialists, the HCI community, product managers, ... Leer más

    $598 MXN

  • UX Design Process

    de Smashing Magazine ...
    Series series Smashing eBooks
    UX design isn’t a new field. But sometimes new approaches lead to new perspectives. In this book, you’ll learn how lean UX has made the whole discipline more approachable and attractive to startups, and you’ll see that UX issues aren’t just a quick fix, but should also address big-pic- ture issues. Sometimes, the solution to a problem is just to fix a broken UX. At other times, you need to ... Leer más

    $109 MXN

  • You Should Test That

    Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

    de Chris Goward ...
    Learn how to convert website visitors into customersPart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through ... Leer más

    $377 MXN

  • Content Strategy for the Web

    de Kristina Halvorson ...
    Series series Voices That Matter
    If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?  Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) ... Leer más

    $348 MXN

  • The UX Book

    Process and Guidelines for Ensuring a Quality User Experience

    de Rex Hartson, Pardha S. Pyla ...
    The UX Book, winner of a 2013 Most Promising New Textbook Award from the Text and Academic Authors Association, is a comprehensive textbook on designing interaction to ensure a quality user experience. Combining breadth, depth, and practical applications, this book takes a time-tested process-and-guidelines approach that provides readers with actionable methods and techniques while retaining a ... Leer más

    $1,065 MXN

  • Digital Marketing Analytics

    Making Sense of Consumer Data in a Digital World

    de Chuck Hemann, Ken Burbary ...
    Series series Que Biz-Tech
    Distill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now!Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary ... Leer más

    $465 MXN

  • Paper Prototyping

    The Fast and Easy Way to Design and Refine User Interfaces

    de Carolyn Snyder ...
    Series series Interactive Technologies
    Do you spend a lot of time during the design process wondering what users really need? Do you hate those endless meetings where you argue how the interface should work? Have you ever developed something that later had to be completely redesigned? Paper Prototyping can help. Written by a usability engineer with a long and successful paper prototyping history, this book is a practical, how-to guide ... Leer más

    $622 MXN

  • A Project Guide to UX Design

    For user experience designers in the field or in the making

    de Russ Unger, Carolyn Chandler ...
    Series series Voices That Matter
    “If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. "  -- Chris Bernard, User Experience Evangelist, MicrosoftUser experience design is the discipline of creating a useful and usable Web site or application—one that’s easily navigated and meets the needs ... Leer más

    $465 MXN