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Interactive Technologies Serie de eBooks

1 - 12 de 12 resultados
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  • Paper Prototyping

    The Fast and Easy Way to Design and Refine User Interfaces

    de Carolyn Snyder ...
    Series series Interactive Technologies
    Do you spend a lot of time during the design process wondering what users really need? Do you hate those endless meetings where you argue how the interface should work? Have you ever developed something that later had to be completely redesigned? Paper Prototyping can help. Written by a usability engineer with a long and successful paper prototyping history, this book is a practical, how-to guide ... Leer más

    $622 MXN

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  • Elements of User Experience,The

    User-Centered Design for the Web and Beyond

    de Jesse James Garrett ...
    Series series Voices That Matter
    From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also ... Leer más

    $716 MXN

  • Search Engine Optimization (SEO)

    An Hour a Day

    de Jennifer Grappone, Gradiva Couzin ...
    The third edition of the bestselling guide to do-it-yourself SEOGetting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, ... Leer más

    $377 MXN

  • What is Web 2.0

    de Tim O'Reilly ...
    The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having "crashed", the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What's more, the companies that had survived the collapse seemed to have some ... Leer más

    Gratis

  • Advanced Web Metrics with Google Analytics

    de Brian Clifton ...
    This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will ... Leer más

    $500 MXN

  • Data Warehousing For Dummies

    de Thomas C. Hammergren ...
    Data warehousing is one of the hottest business topics, and there’s more to understanding data warehousing technologies than you might think. Find out the basics of data warehousing and how it facilitates data mining and business intelligence with Data Warehousing For Dummies, 2nd Edition.Data is probably your company’s most important asset, so your data warehouse should serve your needs. The ... Leer más

    $503 MXN

  • Landing Page Optimization

    The Definitive Guide to Testing and Tuning for Conversions

    de Tim Ash, Maura Ginty, Rich Page ...
    A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of ... Leer más

    $374 MXN

  • Search Engine Optimization (SEO) Secrets

    de Danny Dover, Erik Dafforn ...
    Series Libro 141 - Secrets
    Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrasesSearch engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of ... Leer más

    $466 MXN

  • Inbound Marketing and SEO

    Insights from the Moz Blog

    de Rand Fishkin, Thomas Høgenhaven ...
    Learn from the leading resource on the latest inbound marketing techniquesAs the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks ... Leer más

    $413 MXN

  • A Project Guide to UX Design

    For user experience designers in the field or in the making

    de Russ Unger, Carolyn Chandler ...
    Series series Voices That Matter
    “If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. "  -- Chris Bernard, User Experience Evangelist, MicrosoftUser experience design is the discipline of creating a useful and usable Web site or application—one that’s easily navigated and meets the needs ... Leer más

    $465 MXN

  • Sap: How to Write a Report Functional Specification

    A Consultant's Guide to the Secrets of Effective Functional Spec Writing Including Examples and a Downloadable Template

    de Linda R. Timms ...
    Author Linda Timms goes beyond the standard consulting guide to bring you constructive reliable advice for delivering effective, complete, professional functional specs on time. Filled with plain English, real-world examples, hints and tips, SAP: How to Write a Report Functional Specification provides the secrets you need to make a daunting task achievable. Whether you are a SAP project team ... Leer más

    $101 MXN

  • The Complete Guide to Internet Marketing

    de Nkem Mpamah ...
    If you are a Marketer, Consultant or Small Business Owner, you need a companion that will help you succeed online. The Complete Guide to Internet Marketing is a compendium of techniques and guide containing 122 pages of "how-to- develop-and-implement" strategies in a simple and easy to understand language to help expose your business online.This eBook is your guide to understanding search engine ... Leer más

    $68 MXN