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eBooks de Publicidad comercial

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  • Los secretos de las marcas

    Una guía de branding para gente que no sabe qué es el branding

    de Fernando de Córdoba ...
    «Un libro muy documentado pero al mismo tiempo ameno, cuando no directamente descacharrante, como en algunas notas a pie de página», Pepe Cruz Novillo Jr.Descubre por qué las marcas son tan importantes e influyen nuestras vidas de las formas más variadas, y cómo consiguen que nos veamos (a nosotros mismos, a los demás y al mundo que nos rodea), actuemos y consumamos de una determinada manera. ... Leer más

    $149 MXN

  • The Advertising Concept Book

    Think Now, Design Later

    de Pete Barry ...
    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the ... Leer más

    $445 MXN

  • Visual Merchandising Fourth Edition

    Window Displays, In-store Experience

    de Tony Morgan ...
    This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring ... Leer más

    $534 MXN

  • Designers Don't Have Influences

    de Austin Howe ...
    Feeling uninspired? If you’re a creative professional?or just someone who’d like to be more creative in your work and daily life?look no further than Designers Don’t Have Influences. Creative director, writer, advocate, and design cheerleader Austin Howe’s elegant, incisive, and amusing essays are sure to appeal to a wide spectrum of readers. Howe chronicles the lives, philosophies, and work ... Leer más

    $188 MXN

  • Banner Blitz

    Dominando el Arte de la Publicidad con Banners Atractivos para la Vista

    de B. Vincent ...
    "Banner Blitz: Dominando el Arte de la Publicidad con Banners Atractivos" es una guía completa sobre el mundo de la publicidad de banners. En este libro, los lectores aprenderán cómo crear anuncios de banners efectivos que capturen la atención de su público objetivo, generen tráfico hacia su sitio web y logren sus objetivos de marketing.El libro abarca una amplia gama de temas, que incluyen el ... Leer más

    $20 MXN

  • Redação publicitária:

    percursos criativos e persuasão

    de Haroldo Capote Filho ...
    Por ser tão rico em possibilidades, o texto publicitário oferece tanto fascínios quanto desafios. Assim, dominar os aspectos formais e estruturais desse tipo de linguagem faz toda diferença no processo de criação. Afinal, a mente criativa precisa de formas concretas para se expressar, não é? Nesta obra, vamos explorar o universo das palavras e apresentar caminhos que podem ser tomados na redação ... Leer más

    $139 MXN

  • Die Fata-Morgana-Händler - Wie man ein Werbeguru wird

    de Thejendra Sreenivas ...
    F: Worum geht es in diesem Buch?A: Die Fata-Morgana-Händler ist ein scharfer, humorvoller und herrlich uebertriebener Leitfaden, wie man ein Werbeguru wird. Es enthuellt die bizarre, brillante und voellig verrueckte Welt der Werbung, in der Kreativitaet, Manipulation und Fantasie zusammenkommen, um jedem alles zu verkaufen, sogar Schnee an Eskimos oder Sand an Wuestenbewohner.F: Warum sollte ich ... Leer más

    $51 MXN o gratis con Kobo Plus

  • Advertising Made Easy: How to Create Campaigns That Capture Attention

    de Daniel HaIknse ...
    "Advertising Made Easy: How to Create Campaigns That Capture Attention" is a comprehensive guide designed to help businesses and marketers of all levels create impactful advertising campaigns that drive results. This book breaks down the fundamentals of advertising, from understanding your audience and crafting compelling messages to leveraging digital platforms, AI, and emerging trends in the ... Leer más

    $17 MXN

  • Strategic Creativity

    A Business Field Guide to Advertising, Branding, and Design

    de Robin Landa ...
    The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative ... Leer más

    $840 MXN

  • Ma Vie

    de Jacques Séguéla ...
    Fonti da cui Adele Savarese guidata da Jacques Séguéla ha dato forma e sostanza a questo libro.“Tous ego : Havas, moi et les autres”“Le Pouvoir Dans la Peau”“Autobiographie non autorisée”“Non dite a mia madre che faccio il pubblicitario… Lei mi crede pianista in un bordello.”Jacques Séguéla è soprattutto un figlio del Sud di una nostra Europa di cultura latina dove la lezione di pubblicità diventa ... Leer más

    $204 MXN o gratis con Kobo Plus

  • Cinema 4D+Photoshop电商海报设计案例教程

    de 王杰 ...
    本书介绍了如何使用Cinema 4D和Photoshop进行电商海报设计。全书从设计构思、建模、材质、灯光和后期处理等方面，细致地讲解了电商立体场景海报设计的完整过程。书中包含7个不同风格的电商海报设计案例，涉及多种电商立体场景风格，例如字体风格、低多边形风格、剪纸风格和霓虹灯风格等。全书以操作步骤详解的形式进行编写，并采用图文结合的方式，帮助读者快速掌握电商设计中Cinema 4D和Photoshop的软件操作方法及设计思维。 ... Leer más

    $333 MXN

  • Impact for Search Engine Optimization (SEO): Dominating Search Results

    IMPACT Marketing Series: A Complete Courses, #8

    de Mustafa Al-Dori ...
    Series Libro 8 - IMPACT Marketing Series: A Complete Courses
    Impact for Search Engine Optimization (SEO): Dominating Search ResultsBy Dr. Mustafa K. Al-DoriEver typed something into Google—like "best pizza near me"—and wondered why certain websites pop up first? That's the magic of search engine optimization (SEO), and IMPACT for Search Engine Optimization (SEO): Dominating Search Results is your guide to making it happen for your own site. Part of the ... Leer más

    $171 MXN o gratis con Kobo Plus

  • Master Facebook [ Design Edition ]

    20 amazing tips

    de Mobile Library ...
    20 amazing tips to help you become a master user of the biggest social nation.Discover many things you don't know about Facebook and how to use some interesting and very useful options. ... Leer más

    $19 MXN o gratis con Kobo Plus

  • The Logos

    de Mark de Silva ...
    Unemployed, lonesome, abandoned by his lover, an obscure artist on the verge of despair begins to question the worth of his craft-until, without warning, he lands the opportunity of a lifetime. Courted by a wealthy patron with enigmatic motives, he yields his talents to corporate interests. In theory, his brief is to sell his soul-to mastermind a publicity campaign for a line of products designed ... Leer más

    $199 MXN

  • 100 Ways to Create a Great Ad

    de Tim Collins ...
    100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas.The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a ... Leer más

    $323 MXN

  • Selling Architectural Ideas

    de Tom Porter ...
    As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we ... Leer más

    $1,989 MXN

  • Creative Direction in a Digital World

    A Guide to Being a Modern Creative Director

    de Adam Harrell ...
    Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user ... Leer más

    $977 MXN

  • 廣告與它們的產地

    東京廣告人的台日廣告觀察筆記

    de 東京碎片（uedada） ...
    Traducido por 歐兆苓 ...
    Series series TOUCH
    ◐台日跨國企畫◑最懂中文的日本現役廣告人「東京碎片」最新力作繼《日本製造》之後，醞釀5年的深度觀察帶來疫情之下的第一手廣告業界筆記13種廣告類型×逾100項品牌事例發現廣告創意背後的台日文化眉角同一個品牌的商品，在台灣和日本有什麼不一樣的廣告表現？一樣是啤酒，你喝下肚的是歡聚慶祝的爽快氣氛，還是犒賞慰勞的苦澀滋味？一則廣告的誕生，靠的不只是創意，還得摸清消費者的面貌——本書作者是一位日本廣告人，他將廣告視為社會文化的「解釋者」，認為每則廣告都是經過市調、分析消費者需求後彙整而成的結晶，因此從廣告表現可以觀察出當地的消費型態，以及人們的思考與行為模式。►台灣的感冒藥廣告為何總是如此洗腦？日本的感冒藥都是給社畜吃的？台灣人常常覺得自己和日本的距離很近，但在民族性上其實有我們意想不到的差距。同樣是感冒藥，台灣的廣告多為家人感冒的情境劇，時常融入歡樂的歌舞元... ... Leer más

    $197 MXN

  • Typography 35

    de Type Directors Club ...

    $687 MXN

  • The Ad Makers

    How the Best TV Commercials are Produced

    de Tom von Logue Newth ...
    The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial.Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire.Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers ... Leer más

    $351 MXN

  • Postmodern Advertising in Japan

    Seduction, Visual Culture, and the Tokyo Art Directors Club

    de Ory Bartal ...
    In a study driven by stunning images of Japanese advertisements and the artworks they quote from, Ory Bartal offers a first-of-its-kind interpretation of the “postmodern” genre of advertising in Japan, which both shaped and reflected the new consumer-driven culture that arose during the bubble era of the 1980s and 1990s. Through a fascinating tale of art directors and their works and influences, ... Leer más

    Antes $666 MXN Ahora $555 MXN

  • Facebook ADS: Make Your ROAS Explode! The Ultimate Guide to Increasing the Conversion of Your Ads. 7 Golden Rules for Optimizing and Scaling Your Advertising Campaigns

    de Ethan Bryant ...
    Do you have a Personal Brand and want to take advantage of the enormous potential of Facebook ADS? Are you approaching the world of social and want to find out how to sell your product/service digitally?The way of doing "advertising" has changed. And you can't argue with that. Whether you are an individual or a legal entity, and you want to sell your physical product, or offer your services, you ... Leer más

    $79 MXN

  • Website That Works: A Business Owner’s Guide to Building a Site that Sells

    1, #1

    de Rob Sol ...
    Series Libro 1 - 1
    Running a business means juggling a lot of responsibilities, and building a website that actually works shouldn't be a struggle. This ebook is crafted specifically for business owners who want a practical, no-nonsense guide to creating a website that doesn't just look good but also delivers results.Inside, you'll find concise, straightforward advice that respects your time. You won't need to be a ... Leer más

    $497 MXN

  • Advertising

    A Very Short Introduction

    de Winston Fletcher ...
    Series series Very Short Introductions
    How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of ... Leer más

    $137 MXN