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Designers Don't Have Influences

de Austin Howe ...

Feeling uninspired? If you’re a creative professional?or just someone who’d like to be more creative in your work and daily life?look no further than Designers Don’t Have Influences. Creative director, writer, advocate, and design cheerleader Austin Howe’s elegant, incisive, and amusing essays are sure to appeal to a wide spectrum of readers. Howe chronicles the lives, philosophies, and work ... Leer más

$11.69 USD o gratis con Kobo Plus

Feeling uninspired? If you’re a creative professional?or just someone who’d like to be more creative in your work and daily life?look no further than Designers Don’t Have Influences. Creative director, writer, advocate, and design cheerleader Austin Howe’s elegant, incisive, and amusing essays are sure to appeal to a wide spectrum of readers. Howe chronicles the lives, philosophies, and work
... Leer más
Ogilvy on Advertising

de David Ogilvy ...

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen ... Leer más

$13.99 USD

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen
... Leer más
Hey Whipple, Squeeze This

The Classic Guide to Creating Great Advertising

de Luke Sullivan ...

The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s ... Leer más

$18.00 USD

The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s
... Leer más
How Design Makes Us Think

And Feel and Do Things

de Sean Adams ...

From posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don't always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking. How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse, ... Leer más

$16.91 USD

From posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don't always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking. How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse,
... Leer más
The Graphic Design Bible

The definitive guide to contemporary and historical graphic design

de Theo Inglis ...

The definitive guide to contemporary and historical graphic design for designers and creatives.'Everything you can think of is covered...and everything in between. The Graphic Design Bible plays to all of Inglis's strengths as an all-rounder - designer, writer, historian, researcher, editor and educator...His writing balances expertise with accessibility...many graphic design educators will wish ... Leer más

$3.99 USD

The definitive guide to contemporary and historical graphic design for designers and creatives.'Everything you can think of is covered...and everything in between. The Graphic Design Bible plays to all of Inglis's strengths as an all-rounder - designer, writer, historian, researcher, editor and educator...His writing balances expertise with accessibility...many graphic design educators will wish
... Leer más
But Wait ... There's More!

Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink

de Remy Stern ...

Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television ... Leer más

$4.99 USD

Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television
... Leer más
101 Things I Learned® in Advertising School

de Tracy Arrington, Matthew Frederick ...

Series series 101 Things I Learned
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data ... Leer más

$9.99 USD

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data
... Leer más
The Ad Makers

How the Best TV Commercials are Produced

de Tom von Logue Newth ...

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial.Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire.Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers ... Leer más

$3.99 USD

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial.Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire.Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers
... Leer más
The Blueprint for Strategic Advertising

How Critical Thinking Builds Successful Campaigns

de Margo Berman ...

The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and ... Leer más

$66.59 USD

The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and
... Leer más
Predra6Art School Project

Madalina Gutu+Predrag Markovic=Success, #1

de PREDRA6, Madalina Gutu ...

Series Libro 1 - Madalina Gutu+Predrag Markovic=Success
Imagine: If schools really helped children to identify their own qualities, exploring their talents from an early age, increasing their skills during the 12 years instead of letting them follow the same routine and letting them be confused in life after graduation...One more step, a little higher, a little faster...Pushing your limits a little more each time, until you forget you have limits. That ... Leer más

$22.50 USD

Imagine: If schools really helped children to identify their own qualities, exploring their talents from an early age, increasing their skills during the 12 years instead of letting them follow the same routine and letting them be confused in life after graduation...One more step, a little higher, a little faster...Pushing your limits a little more each time, until you forget you have limits. That
... Leer más
Banner Blitz

Mastering the Art of Advertising with Eye-Catching Banners

de B. Vincent ...

Banner Blitz: Mastering the Art of Advertising with Eye-Catching Banners is a comprehensive guide to the world of banner advertising. In this book, readers will learn how to create effective banner ads that grab the attention of their target audience, drive traffic to their website, and achieve their marketing goals.The book covers a wide range of topics, including the power of visual advertising, ... Leer más

$0.89 USD

Banner Blitz: Mastering the Art of Advertising with Eye-Catching Banners is a comprehensive guide to the world of banner advertising. In this book, readers will learn how to create effective banner ads that grab the attention of their target audience, drive traffic to their website, and achieve their marketing goals.The book covers a wide range of topics, including the power of visual advertising,
... Leer más
Editing by Design

The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students

de Alex W. White, Jan V. White ...

An Industry Classic, Revised for the Modern AgeThis classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful ... Leer más

$21.99 USD

An Industry Classic, Revised for the Modern AgeThis classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful
... Leer más
Breakthrough Thinking

A Guide to Creative Thinking and Idea Generation

de Thomas Vogel ...

Harness your creative potential!Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life.Breakthrough Thinking is a holistic approach to ... Leer más

$35.00 USD

Harness your creative potential!Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life.Breakthrough Thinking is a holistic approach to
... Leer más
Facebook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money

de Ace McCloud ...

Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.<... ... Leer más

$3.99 USD o gratis con Kobo Plus

Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.<...
... Leer más
Canva User Guide For Beginners: Design Stunning Graphics for Social Media, Business, and More

de Clara Caden ...

Mastering Canva for Beginners: Your Step-by-Step Guide to Stunning Digital DesignsUnlock the power of Canva with this comprehensive guide tailored for beginners! Whether you're a business owner, student, or simply someone eager to learn design, this book is your ultimate tool for creating professional-quality graphics, social media posts, business materials... ... Leer más

$9.99 USD o gratis con Kobo Plus

Mastering Canva for Beginners: Your Step-by-Step Guide to Stunning Digital DesignsUnlock the power of Canva with this comprehensive guide tailored for beginners! Whether you're a business owner, student, or simply someone eager to learn design, this book is your ultimate tool for creating professional-quality graphics, social media posts, business materials...
... Leer más
Giovanni Pintori. The Stark Tension between Flair and Discretion.

de Massimiliano Musina ...

Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive works that created the Olivetti image and were an emblematic reference in the history of 20th-century design. This book, the only in-depth monographic study of Pintori, investigates his life and ... Leer más

$23.99 USD o gratis con Kobo Plus

Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive works that created the Olivetti image and were an emblematic reference in the history of 20th-century design. This book, the only in-depth monographic study of Pintori, investigates his life and
... Leer más
Art Nouveau Graphic Masterpieces

100 Plates From "La Decoration Artistique"

de Henry Guedy ...

Published in Paris before World War I, these decorative Art Nouveau graphics originally appeared in a now-rare periodical, La Decoration Artistique. This compilation presents 100 full-color plates in a beautiful assortment of period designs that will prove essential to collectors of the era's best and hardest-to-find illustrations.A splendid variety of images includes headpieces, typographical ... Leer más

$16.19 USD

Published in Paris before World War I, these decorative Art Nouveau graphics originally appeared in a now-rare periodical, La Decoration Artistique. This compilation presents 100 full-color plates in a beautiful assortment of period designs that will prove essential to collectors of the era's best and hardest-to-find illustrations.A splendid variety of images includes headpieces, typographical
... Leer más
The Art of Selling Movies

de John McElwee ...

Presenting 60 years of newspaper advertising for motion pictures great and small, this book features ads created by Hollywood and adapted by local and regional exhibitors that motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie ... Leer más

$10.99 USD o gratis con Kobo Plus

Presenting 60 years of newspaper advertising for motion pictures great and small, this book features ads created by Hollywood and adapted by local and regional exhibitors that motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie
... Leer más
Design & Advertising: Applications of Design in Advertising Departments

de Rodrigo Antunes Morais ...

This book meticulously explores the intricate relationship between design and advertising, providing valuable insights for professionals and enthusiasts alike. Covering a wide range of topics, it delves deeply into how design permeates every aspect of advertising, from strategic conception to creative execution, serving as a crucial driver of effective communication and campaign impact. In ... Leer más

$7.19 USD o gratis con Kobo Plus

This book meticulously explores the intricate relationship between design and advertising, providing valuable insights for professionals and enthusiasts alike. Covering a wide range of topics, it delves deeply into how design permeates every aspect of advertising, from strategic conception to creative execution, serving as a crucial driver of effective communication and campaign impact. In
... Leer más
Como Vou Explicar Isso a Uma Criança?: Repercussões da Publicidade LGBTI+ - Finalista Prêmio Jabuti Acadêmico 2025

de Lucas Lima Jansen ...

A partir da pergunta "Como vou explicar isso a uma criança?", o Burger King Brasil lançou uma campanha publicitária para celebrar o orgulho LGBTI+. A estratégia criativa da marca se voltou para a produção de um vídeo em que crianças de lares LGBTI+ compartilharam seus depoimentos reais sobre vivências familiares. A campanha ganhou notoriedade nas plataformas digitais de redes sociais, gerando ... Leer más

$7.19 USD o gratis con Kobo Plus

A partir da pergunta "Como vou explicar isso a uma criança?", o Burger King Brasil lançou uma campanha publicitária para celebrar o orgulho LGBTI+. A estratégia criativa da marca se voltou para a produção de um vídeo em que crianças de lares LGBTI+ compartilharam seus depoimentos reais sobre vivências familiares. A campanha ganhou notoriedade nas plataformas digitais de redes sociais, gerando
... Leer más
Advertising and Public Memory

Social, Cultural and Historical Perspectives on Ghost Signs

Edición de Stefan Schutt, Sam Roberts, Leanne White ...

Series series Routledge Research in Cultural and Media Studies
This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributors to this volume examine the complex relationships between the signs and those who commissioned them, painted them, viewed them and view them today. Topics covered include cultural memory, urban change ... Leer más

$56.69 USD

This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributors to this volume examine the complex relationships between the signs and those who commissioned them, painted them, viewed them and view them today. Topics covered include cultural memory, urban change
... Leer más
How Not to Hate Advertising

A Creative’s Guide to A Long and (Dare I Say) Happy Career in A Remarkably Silly Industry

de Nick Sonderup ...

Written by an award-winning Chief Creative Officer (CCO) and featuring insights from agency and freelance advertising pros, this book is the creative professionals’ guidebook, self-help book, and halftime speech/pep talk book all wrapped up in one. It's written for working creatives to help them sustain and succeed in an industry that has plenty to hate about it.This is not a “how to break into ... Leer más

$44.09 USD

Written by an award-winning Chief Creative Officer (CCO) and featuring insights from agency and freelance advertising pros, this book is the creative professionals’ guidebook, self-help book, and halftime speech/pep talk book all wrapped up in one. It's written for working creatives to help them sustain and succeed in an industry that has plenty to hate about it.This is not a “how to break into
... Leer más
Inside the Machine

Art and Invention in the Electronic Age

de Megan Prelinger ...

A visual history of the electronic age captures the collision of technology and art—and our collective visions of the future.A hidden history of the twentieth century’s brilliant innovations—as seen through art and images of electronics that fed the dreams of millions.A rich historical account of electronic technology in the twentieth century, Inside the Machine journeys from the very origins of ... Leer más

$21.59 USD

A visual history of the electronic age captures the collision of technology and art—and our collective visions of the future.A hidden history of the twentieth century’s brilliant innovations—as seen through art and images of electronics that fed the dreams of millions.A rich historical account of electronic technology in the twentieth century, Inside the Machine journeys from the very origins of
... Leer más
Permission To Win

de Douglas V Austin ...

The challenge for any advertising, creative or communications agency has always been gaining new business. My approach has been honed and adopted as agency business and client engagement has evolved over the years.Permission to Win is the posture I promote to identify and attract your most viable prospects. Having a growth plan and strategic approach to gain the right new clients is something we ... Leer más

$17.09 USD

The challenge for any advertising, creative or communications agency has always been gaining new business. My approach has been honed and adopted as agency business and client engagement has evolved over the years.Permission to Win is the posture I promote to identify and attract your most viable prospects. Having a growth plan and strategic approach to gain the right new clients is something we
... Leer más

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