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eBooks de Comportamiento del consumidor

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  • Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    de Kate Raworth ...
    Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award*Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can see ... Leer más

    $236 MXN

  • Enshittification

    Why Everything Suddenly Got Worse and What To Do About It

    de Cory Doctorow ...
    *** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Leer más

    $178 MXN

  • The Cultural Intelligence Difference -Special eBook Edition

    Master the One Skill You Can't Do Without in Today's Global Economy

    de David Livermore ...
    Learn how to master the one skill you can’t do without in today’s global economy.As an award-winning author and global business leader, David Livermore applies his social science and cultural intelligence (CQ) expertise to teach others how to thrive in increasingly multicultural workplaces and a globalized world. Now, in this essential book, he shows you how to leverage the benefits of cultural ... Leer más

    $264 MXN

  • Consumer Behavior in Action

    Real-life Applications for Marketing Managers

    de Geoffrey Paul Lantos ...
    Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, ... Leer más

    $1,578 MXN

  • Compórtate

    de Robert Sapolsky ...
    Traducido por Pedro Pacheco González ...
    Series series Ensayo
    Un examen minucioso del comportamiento humano y una respuesta a la pregunta: ¿por qué hacemos las cosas que hacemos?Sapolsky analiza los factores en juego, desde el momento previo hasta los factores arraigados en la historia de nuestra especie y su legado evolutivo.Partiendo de una explicación neurobiológica —¿qué sucedió en el cerebro de una persona un segundo antes de que se comportara así?, ... Leer más

    $249 MXN o gratis con Kobo Plus

  • Indistractable

    How to Control Your Attention and Choose Your Life

    de Nir Eyal ...
    *As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Leer más

    $181 MXN

  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    de Benjamin Smith ...
    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Leer más

    Gratis

  • Influence, New and Expanded

    The Psychology of Persuasion

    de Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Leer más

    $343 MXN

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    de Barry Schwartz ...
    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Leer más

    $208 MXN

  • Buyology

    Truth and Lies About Why We Buy

    de Martin Lindstrom ...
    NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge ... Leer más

    $216 MXN

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    de Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Leer más

    $216 MXN

  • The Scout Mindset

    Why Some People See Things Clearly and Others Don't

    de Julia Galef ...
    'Original, thought-provoking and a joy to read' Tim HarfordWinner of best smart thinking book (Business Book Awards) and a Guardian best books of 2021When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a 'soldier' mindset. From tribalism and wishful thinking, to rationalising in our personal lives and everything in between, we are ... Leer más

    $233 MXN

  • Misbehaving

    The Making of Behavioral Economics

    de Richard H. Thaler ...
    **Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and ... Leer más

    $240 MXN

  • The Millionaire Next Door

    de Thomas J. Stanley, William D. Danko ...
    Series Libro 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Leer más

    $211 MXN o gratis con Kobo Plus

  • Misbehaving

    The Making of Behavioural Economics

    de Richard H. Thaler ...
    RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional econ... ... Leer más

    $247 MXN

  • Exactly What to Say: The Magic Words for Influence and Impact

    de Phil Jones ...
    Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... Leer más

    $137 MXN o gratis con Kobo Plus

  • The Culture Code

    An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

    de Clotaire Rapaille ...
    Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed ... Leer más

    $108 MXN

  • Purple Cow, New Edition

    Transform Your Business by Being Remarkable

    de Seth Godin ...
    The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products ... Leer más

    $216 MXN

  • The Psychology of Selling

    Increase Your Sales Faster and Easier Than You Ever Thought Possible

    de Brian Tracy ...
    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... Leer más

    $219 MXN

  • The Undoing Project

    A Friendship That Changed Our Minds

    de Michael Lewis ...
    “Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street JournalForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of ... Leer más

    Antes $243 MXN Ahora $211 MXN

  • Phishing for Phools

    The Economics of Manipulation and Deception

    de George A. Akerlof, Robert J. Shiller ...
    Why the free-market system encourages so much trickery even as it creates so much goodEver since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm ... Leer más

    Antes $370 MXN Ahora $259 MXN

  • The Seven Pillars of Customer Success

    A Proven Framework to Drive Impactful Client Outcomes for Your Company

    de Wayne McCulloch ...
    As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch ... Leer más

    $199 MXN o gratis con Kobo Plus

  • Alchemy

    The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    de Rory Sutherland ...
    **HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Leer más

    $219 MXN

  • The Thank You Economy

    de Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Leer más

    $274 MXN