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Influence, New and Expanded

The Psychology of Persuasion

de Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Leer más

Antes $22.99 USD Ahora $2.99 USD

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... Leer más
Alchemy

The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

de Rory Sutherland ...

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Leer más

Antes $14.99 USD Ahora $1.99 USD

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and
... Leer más
Drunk Tank Pink

And Other Unexpected Forces That Shape How We Think, Feel, and Behave

de Adam Alter ...

**A New York Times bestseller!A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day**Most of us go through life believing that we are in control of the choices we make—that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and ... Leer más

Antes $10.99 USD Ahora $8.99 USD

**A New York Times bestseller!A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day**Most of us go through life believing that we are in control of the choices we make—that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and
... Leer más
From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans

de Jon Picoult ...

If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity.That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business.Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work ... Leer más

$18.71 USD

If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity.That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business.Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work
... Leer más
The $12 Million Stuffed Shark

The Curious Economics of Contemporary Art

de Don Thompson ...

Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting No. 5, 1948 sell for $140 million?Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by ... Leer más

$12.95 USD

Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting No. 5, 1948 sell for $140 million?Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by
... Leer más
The Community of Advantage

A Behavioural Economist's Defence of the Market

de Robert Sugden ...

The Community of Advantage asks how economists should do normative analysis. Normative analysis in economics has usually aimed at satisfying individuals' preferences. Its conclusions have supported a long- standing liberal tradition of economics that values economic freedom and views markets favourably. However, behavioural research shows that individuals' preferences, as revealed in choices, are ... Leer más

$25.10 USD

The Community of Advantage asks how economists should do normative analysis. Normative analysis in economics has usually aimed at satisfying individuals' preferences. Its conclusions have supported a long- standing liberal tradition of economics that values economic freedom and views markets favourably. However, behavioural research shows that individuals' preferences, as revealed in choices, are
... Leer más
Research Practice

Perspectives From UX Researchers In a Changing Field

de Gregg Bernstein ...

While other research books offer standard operating procedures, this book provides something more durable in the real world. It’s a practical field guide that will give you the encouragement to get started, no matter what your background.—Aarron WalterThis book is not an argument for doing user research. Nor is it a tutorial or toolkit for common methodologies. It won’t show you how to run a ... Leer más

$8.99 USD

While other research books offer standard operating procedures, this book provides something more durable in the real world. It’s a practical field guide that will give you the encouragement to get started, no matter what your background.—Aarron WalterThis book is not an argument for doing user research. Nor is it a tutorial or toolkit for common methodologies. It won’t show you how to run a
... Leer más
The Socialist Good Life

Desire, Development, and Standards of Living in Eastern Europe

Edición de Cristofer Scarboro, Diana Mincyte, Zsuzsu Gille ...

"First-class, rigorously researched, richly documented, and thought-provoking" essays on the consumer experience in socialist Eastern Europe (Graham H. Roberts, author of Material Culture in Russia and the USSR).As communist regimes denigrated Western countries for widespread unemployment and consumer excess, socialist Eastern European states simultaneously legitimized their power through their ... Leer más

$11.69 USD o gratis con Kobo Plus

"First-class, rigorously researched, richly documented, and thought-provoking" essays on the consumer experience in socialist Eastern Europe (Graham H. Roberts, author of Material Culture in Russia and the USSR).As communist regimes denigrated Western countries for widespread unemployment and consumer excess, socialist Eastern European states simultaneously legitimized their power through their
... Leer más
Exactly What to Say: The Magic Words for Influence and Impact

de Phil Jones ...

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... Leer más

$7.99 USD o gratis con Kobo Plus

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best
... Leer más
We Are All Weird

The Rise of Tribes and the End of Normal

de Seth Godin ...

World of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.Mets fans, Yankees fans, Bears fans? Definitely weird.Face it. We’re all weird.So why are companies still trying to build products for the masses?Why are we still acting like the masses even exist?<... ... Leer más

$4.99 USD

World of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.Mets fans, Yankees fans, Bears fans? Definitely weird.Face it. We’re all weird.So why are companies still trying to build products for the masses?Why are we still acting like the masses even exist?<...
... Leer más
The Data Detective

Ten Easy Rules to Make Sense of Statistics

de Tim Harford ...

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they ... Leer más

Antes $9.99 USD Ahora $4.99 USD

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they
... Leer más
The Velvet Rope Economy

How Inequality Became Big Business

de Nelson D. Schwartz ...

From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the middle class on the other side.In nearly every realm of daily life--from health care to education, highways to home security--there is an ... Leer más

$13.99 USD

From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the middle class on the other side.In nearly every realm of daily life--from health care to education, highways to home security--there is an
... Leer más
Pre-Suasion

A Revolutionary Way to Influence and Persuade

de Robert Cialdini, Ph.D. ...

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... Leer más

$16.99 USD

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and
... Leer más
Speculative Communities

Living with Uncertainty in a Financialized World

de Aris Komporozos-Athanasiou ...

Speculative Communities investigates the financial world’s influence on the social imagination, unraveling its radical effects on our personal and political lives.In Speculative Communities, Aris Komporozos-Athanasiou examines the ways that speculation has moved beyond financial markets to shape fundamental aspects of our social and political lives. As ordinary people make exceptional decisions, ... Leer más

$22.04 USD

Speculative Communities investigates the financial world’s influence on the social imagination, unraveling its radical effects on our personal and political lives.In Speculative Communities, Aris Komporozos-Athanasiou examines the ways that speculation has moved beyond financial markets to shape fundamental aspects of our social and political lives. As ordinary people make exceptional decisions,
... Leer más
Overdressed

The Shockingly High Cost of Cheap Fashion

de Elizabeth L. Cline ...

“Overdressed does for T-shirts and leggings what Fast Food Nation did for burgers and fries.”—Katha PollittCheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to traditional chains like JCPenney now offer the newest trends at unprecedentedly low prices. And we have little reason to keep wearing and repairing the clothes we already own ... Leer más

Antes $7.99 USD Ahora $4.99 USD

“Overdressed does for T-shirts and leggings what Fast Food Nation did for burgers and fries.”—Katha PollittCheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to traditional chains like JCPenney now offer the newest trends at unprecedentedly low prices. And we have little reason to keep wearing and repairing the clothes we already own
... Leer más
Flawless

Lessons in Looks and Culture from the K-Beauty Capital

de Elise Hu ...

**One of Porchlight's Business Books of the Year | One of Vox's Best Books of 2023 | An NPR Book of the Day | Required Reading from New York Post | One of Nylon's 13 May Books to Add to Your Reading List | One of PureWow's 14 Books to Read for AAPI Heritage Month | One of W Magazine's 14 Books to Dive Into This Summer | One of Betches' Best Summer Reads of 2023An audacious journalistic exploration ... Leer más

Antes $8.99 USD Ahora $5.99 USD

**One of Porchlight's Business Books of the Year | One of Vox's Best Books of 2023 | An NPR Book of the Day | Required Reading from New York Post | One of Nylon's 13 May Books to Add to Your Reading List | One of PureWow's 14 Books to Read for AAPI Heritage Month | One of W Magazine's 14 Books to Dive Into This Summer | One of Betches' Best Summer Reads of 2023An audacious journalistic exploration
... Leer más
The Post-Growth Project

How the End of Economic Growth Could Bring a Fairer and Happier Society

Edición de John Blewitt ...

This book challenges the assumption that it is bad news when the economy doesn’t grow. For decades, it has been widely recognized that there are ecological limits to continuing economic growth and that different ways of living, working and organizing our economies are urgently required. This urgency has increased since the financial crash of 2007–2008, but mainstream economists and politicians are ... Leer más

$9.44 USD

This book challenges the assumption that it is bad news when the economy doesn’t grow. For decades, it has been widely recognized that there are ecological limits to continuing economic growth and that different ways of living, working and organizing our economies are urgently required. This urgency has increased since the financial crash of 2007–2008, but mainstream economists and politicians are
... Leer más
The Near Miss: HubSpot and the New Rules of Competitive Strategy

Corporate Autopsy, #2

de Shah Mohammed ...

Series Libro 2 - Corporate Autopsy
The Near MissHubSpot and the New Rules of Competitive StrategyMost business books study companies after they fail.By then, the answers seem obvious.The opportunities are gone. The decisions have been made. The story has already been rewritten by hindsight.But what if the most valuable lessons come before the ending?The Near Miss examines HubSpot at one of the most significant strategic turning ... Leer más

$5.99 USD o gratis con Kobo Plus

The Near MissHubSpot and the New Rules of Competitive StrategyMost business books study companies after they fail.By then, the answers seem obvious.The opportunities are gone. The decisions have been made. The story has already been rewritten by hindsight.But what if the most valuable lessons come before the ending?The Near Miss examines HubSpot at one of the most significant strategic turning
... Leer más
The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

de Al Ries, Laura Ries ...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Leer más

Antes $8.99 USD Ahora $7.99 USD

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
... Leer más
Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success

de Sean Ellis, Morgan Brown ...

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Leer más

$14.99 USD

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level
... Leer más
How to Build a Billion Dollar App

Discover the secrets of the most successful entrepreneurs of our time

de George Berkowski ...

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga)'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind CandyApps have changed the way ... Leer más

$4.99 USD

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga)'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind CandyApps have changed the way
... Leer más
The Age of Addiction

How Bad Habits Became Big Business

de David T. Courtwright ...

“A mind-blowing tour de force that unwraps the myriad objects of addiction that surround us…Intelligent, incisive, and sometimes grimly entertaining.”—Rod Phillips, author of Alcohol: A History“A fascinating history of corporate America’s efforts to shape our habits and desires.”—VoxWe live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be ... Leer más

$12.95 USD

“A mind-blowing tour de force that unwraps the myriad objects of addiction that surround us…Intelligent, incisive, and sometimes grimly entertaining.”—Rod Phillips, author of Alcohol: A History“A fascinating history of corporate America’s efforts to shape our habits and desires.”—VoxWe live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be
... Leer más
Guerrilla Marketing, 4th Edition

Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

de Jay Conrad Levinson ...

**NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.**Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of ... Leer más

Antes $10.99 USD Ahora $8.99 USD

**NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.**Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of
... Leer más
Blind Spot

Why We Fail to See the Solution Right in Front of Us

de Gordon Rugg ...

The Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century.But in just four-and-a-half months, Dr. Gordon Rugg, a renowned researcher, found evidence (which had been there all along) that the book could be a giant, glittering hoax.In Blind Spot: Why We ... Leer más

$7.99 USD

The Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century.But in just four-and-a-half months, Dr. Gordon Rugg, a renowned researcher, found evidence (which had been there all along) that the book could be a giant, glittering hoax.In Blind Spot: Why We
... Leer más

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