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eBooks de Relaciones públicas

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  • Reimaginar el poder de la comunicación

    Claves para que las empresas conecten, sean relevantes, lideren

    de Amanda Berenstein, Johanna Palacio ...
    Reimaginar el poder de la comunicación, de Amanda Berenstein y Johanna Palacio, analiza el papel estratégico de la comunicación en un entorno caracterizado por la inmediatez, la digitalización y el impacto de la cultura en la reputación corporativa. La obra parte de la premisa de que comunicar no es solo informar, sino liderar y generar confianza en audiencias diversas. Las autoras presentan un ... Leer más

    $279 MXN o gratis con Kobo Plus

  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    de Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Leer más

    $123 MXN

  • The Thank You Economy

    de Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Leer más

    $274 MXN

  • Discurso perfecto

    Cómo decir las cosas bien de entrada en

    de Bill McGowan, Alisa Bowman ...
    Decir lo correcto de la manera correcta puede hacer la diferencia entre sellar el acuerdo o la pérdida de la cuenta, obtener un ascenso, o conseguir una carta de despido. Es esencial tener un discurso perfecto- para obtener el mensaje correcto a la persona adecuada en el momento adecuado. En Discurso Perfecto, Bill McGowan muestra cómo elaborar el mensaje correcto y entregarlo utilizando el ... Leer más

    $232 MXN

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    de Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Leer más

    $181 MXN

  • Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

    de Markus Stahlberg ...
    Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Leer más

    $580 MXN

  • Apagando incendios con gasolina

    de Santiago Aparicio Izquierdo ...
    Santiago Aparicio, cofundador de Fitpal, una de las startups con mayor crecimiento en el continente, nos muestra que no existe un momento ideal para emprender. Una startup siempre será un incendio constante y el verdadero reto, después de empezar, es que esta crezca controladamente. ¿Cómo hacerlo?A todos, alguna vez, se nos ha ocurrido una idea de negocio que nos parece revolucionaria y que podría ... Leer más

    $129 MXN

  • Get Together

    How to Build a Community With Your People

    de Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...
    A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Leer más

    $185 MXN o gratis con Kobo Plus

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    de Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Leer más

    $296 MXN

  • Corporate Branding

    Areas, arenas and approaches

    Edición de T C Melewar, S F Syed Alwi ...
    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive ... Leer más

    $1,457 MXN

  • The Chasm Companion

    A Fieldbook to Crossing the Chasm and Inside the Tornado

    de Paul Wiefels ...
    In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech ... Leer más

    $261 MXN

  • How to Write a Book Introduction that Hooks Readers

    de IDONGESIT OKPOMBOR ...
    Series series Writing Bestsellers Series
    Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and ... Leer más

    Gratis

  • Bang!

    Getting Your Message Heard in a Noisy World

    de Linda Kaplan Thaler, Robin Koval ...
    The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' ... Leer más

    $90 MXN

  • Reinventing Customer Engagement

    The Next Level of Digital Transformation for Banks and Insurers

    de Roger Peverelli, Reggy De Feniks ...
    The financial services industry is undergoing huge change, as retail banks, investment banks and insurance companies come of the financial crisis and plan for a better future. This book, written by two of the most important consultants in the industry, provides the latest thinking on financial services and the key factors that will drive success. The authors interview leading executives from a ... Leer más

    $195 MXN

  • Pitch Perfect

    Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders

    de William Tyson ...
    This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. Pitch Perfect is a practical guide to communicating your knowledge and research to broader ... Leer más

    $519 MXN

  • The Art of Public Speaking: How to Improve Communication Skills and Interpersonal Skills With Public Speaking Tips and Effective Communication Training

    de Robert J. Montgomery ...
    Series series Quick Start Guide Series
    The fear of public speaking is one of the top fears that people have. Statistics show that over 41% of people have some level of fear or anxiety with regards to speaking in front of an audience. This fear often manifests as excessive sweating, sweaty palms, increased heart rates, blanking out (memory loss), nausea and sometimes difficulty breathing. There are many speakers who have been in front ... Leer más

    $179 MXN

  • #PRredefined

    de Andy Green, Anne Gregory, Stephen Waddington ...
    #PRredefined is a new international initiative with a bold ambition - to stimulate and lead the way in new thinking about the theory and practice of public relations - ultimately changing how 'public relations' is defined and delivered to make a positive difference. The first ebook in the series, #PRredefined Vol I, features new definitions for public relations, challenges much of what ... Leer más

    $26 MXN

  • The Evolving Scribe

    Personalize, Perform, Promote To Ink A Profitable Future Blending Storytelling, Poetry, And Social Marketing

    de Jennifer Darden ...
    Provocative Right Brain Branding For The Everyday Artisticpreneur: A World Where Anyone Can Leverage Passion, Talent, Marketing, And Technology Personalizing, performing, promoting, and profiting, blending stories, poetry, and social marketing overlap to become a blended solution that has caused the line where creative marketer ends and technology programmer begins to be drawn with invisible ink. ... Leer más

    $40 MXN

  • Conseils De Marketing Par Courriel

    de Avneet Kumar Singla ...
    Ce livre donne d'excellents conseils et astuces sur la façon de faire du marketing par courriel de la bonne manière. Quelles sont les méthodes ou les approches d'un bon marketing par courriel, des stratégies de marketing par courriel et comment augmenter ses profits avec le marketing par courriel et le marketing relationnel? Ce livre se compose de 26 chapitres et écrit en environ 16000 mots.Table ... Leer más

    $27 MXN

  • Вознесенские казармы. Выпуск 2

    de Коллектив авторов ...
    Предлагаемый читателю альманах содержит материалы по актуальным проблемам лингвистики, литературоведения, коммуникации, рекламы. ... Leer más

    $205 MXN

  • Digitaltants - Break Freelancing Stereotype

    A Roadmap To Becoming Digital Consultants

    de Snehil Prakash ...
    Digitaltants is a book for all aspiring digital consultants and marketing strategists who wish to grow as a brand name in the field of Online marketing. The word digitaltant has been formulated by the author by combining two words that are digital and consultant.Who are Digitaltants?Digitaltants are the people in the marketing field who are exceptionally amazing service providers, consulting ... Leer más

    $101 MXN

  • Making the News

    Writing the Media Release: Easy Expert Tips + Tactics for Small Business, Non-Profit and the Solo-Preneur

    de Kathleen Rake ...
    You're smart. You're busy. You want to know how to write a media release. All you need is a nudge, jostle, or maybe a swift kick to help you get going. Enter Making the News, the premiere title in the Swift Kick Guides series of eBooks. The media release is a valuable tool that can help new and small organizations gain recognition and build credibility. Swift Kick Guides are stuffed with useful ... Leer más

    $131 MXN

  • グラフふくおか 2021春号

    de 福岡県 ...
    Series series グラフふくおか
    福岡県の魅力、県政の動き、お知らせ、地域の話題、県議会だよりなど、写真を中心に分かりやすく掲載したグラフ誌です。【内容】特集／九州自然歩道をハイキング小特集／FUKUOKA DESIGN AWARD デザインの力で躍動する福岡県のものづくりsmile移住・定住ふくおか花図鑑／カーネーションきらめきマイタウン／上毛町Fukuoka Pride Food／福岡のお酒 ６次化商品知事のふるさと訪問／嘉麻市県議会だより【「グラフふくおか」について】刊行：年4回（夏号・秋号・冬号・春号）規格（紙版）：A4判、32ページ、オールカラー配布先：県内の公民館、図書館、学校、会社、県の出先機関、市町村役場、医療機関、金融機関、理・美容院など発行：福岡県 県民情報広報課制作：株式会社 利助オフィス【お知らせ】<br... ... Leer más

    Gratis

  • Network Marketing: Delivering Your Network Marketing Opportunity To Sign Up

    de Damian Frisbey ...
    Get the assistance and direction you require to come away from your meeting with the outcomes you seek. They rush to sign up because this book is one of the most valuable resources available when it comes to delivering your network marketing opportunity. ... Leer más

    $95 MXN