Relaciones públicas en Marketing y ventas & Negocios y finanzas eBooks

Propaganda (Original Classic 1928 Edition)

The Definitive and Complete Masterwork on Public Relations

de Edward Bernays ...

Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use.First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Even the most casual reading reveals ... Leer más

$7.82 USD

Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use.First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Even the most casual reading reveals
... Leer más
The Thank You Economy

de Gary Vaynerchuk ...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Leer más

$16.99 USD

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer,
... Leer más
Turn Words Into Wealth

Blueprint for Your Business, Brand, and Book to Create Multiple Streams of Income & Impact

de Aurora Winter ...

Series series Turn Your Words Into Wealth
AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David ... Leer más

$8.99 USD o gratis con Kobo Plus

AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David
... Leer más
Conversaciones Cruciales - Tercera Edición revisada

Herramientas para comunicar mejor cuando más se necesita

de Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...

Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Leer más

$6.95 USD

Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones
... Leer más
The Chasm Companion

A Fieldbook to Crossing the Chasm and Inside the Tornado

de Paul Wiefels ...

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech ... Leer más

$9.99 USD

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech
... Leer más
Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising

de Ryan Holiday ...

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Leer más

$10.99 USD

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with
... Leer más
Pitch Perfect

How to Say It Right the First Time, Every Time

de Bill McGowan ...

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Leer más

Antes $14.49 USD Ahora $7.99 USD

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like,
... Leer más
Crystallizing Public Opinion

de Edward L. Bernays ...

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and ... Leer más

$7.82 USD o gratis con Kobo Plus

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and
... Leer más
How to Write a Book Introduction that Hooks Readers

de IDONGESIT OKPOMBOR ...

Series series Writing Bestsellers Series
Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and ... Leer más

Gratis

Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and
... Leer más
Get Together

How to Build a Community With Your People

de Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Leer más

$8.99 USD o gratis con Kobo Plus

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people,
... Leer más
Public Relations Online

Lasting Concepts for Changing Media

de Thomas A. Kelleher ...

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a ... Leer más

$63.17 USD

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a
... Leer más
Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

de Markus Stahlberg ...

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Leer más

$25.91 USD

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are
... Leer más
Advancing Crisis Communication Effectiveness

Integrating Public Relations Scholarship with Practice

Edición de Yan Jin, Bryan H. Reber, Glen J. Nowak ...

Series series Routledge Research in Public Relations
Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the ... Leer más

$55.79 USD

Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the
... Leer más
Brought to You By

How Corporations Warped the Truth, Conned the Public, and Broke Democracy

de Amy Westervelt ...

Recommended by BILL McKIBBEN on the EZRA KLEIN SHOW"A book that every citizen needs to read." -JILL ABRAMSON, author of Merchants of TruthA gripping account of the corporate propaganda that has invaded our media, our democracy, and now the very nature of truth itself-from investigative reporter and Drilled podcast host Amy Westervelt.Whether it's the tobacco industry lying about the... ... Leer más

$17.29 USD

PEDIDO ANTICIPADO

Recommended by BILL McKIBBEN on the EZRA KLEIN SHOW"A book that every citizen needs to read." -JILL ABRAMSON, author of Merchants of TruthA gripping account of the corporate propaganda that has invaded our media, our democracy, and now the very nature of truth itself-from investigative reporter and Drilled podcast host Amy Westervelt.Whether it's the tobacco industry lying about the...
... Leer más
Biography of an Idea

The Founding Principles of Public Relations

de Edward L. Bernays ...

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative ... Leer más

$11.69 USD o gratis con Kobo Plus

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative
... Leer más
Guerrilla P.R. 2.0

Wage an Effective Publicity Campaign without Going Broke

de Michael Levine ...

The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that workEvery Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner ... Leer más

$6.99 USD

The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that workEvery Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner
... Leer más
Your Book, Your Brand

The Step-By-Step Guide to Launching Your Book and Boosting Your Sales

de Dana Kaye ...

"Out-of-the-box PR campaigns" for authors to get their books to legions of readers from "one of the best publicists in the business" (James Rollins, #1 New York Times bestselling author).From the rise of ebooks to the impact of online retail sales to the wide acceptance of self-publishing as a natural path, countless authors are writing books and then wondering what to do with them. Self-published ... Leer más

$11.69 USD o gratis con Kobo Plus

"Out-of-the-box PR campaigns" for authors to get their books to legions of readers from "one of the best publicists in the business" (James Rollins, #1 New York Times bestselling author).From the rise of ebooks to the impact of online retail sales to the wide acceptance of self-publishing as a natural path, countless authors are writing books and then wondering what to do with them. Self-published
... Leer más
Starmaker

Life As a Hollywood Publicist with Farrah, The Rat Pack and 600 More Stars Who Fired Me

de Jay Bernstein ...

This memoir by the legendary publicist offers "an intimate glimpse into the best and the worst of the golden age of Hollywood" (Stacy Keach, Golden Globe Award–nominated actor).Jay Bernstein, an entertainment industry fixture who helped launch the careers of celebrities including Farrah Fawcett and Suzanne Somers, was famed for his sense of showmanship, his outrageous style, and the publicity ... Leer más

$11.69 USD o gratis con Kobo Plus

This memoir by the legendary publicist offers "an intimate glimpse into the best and the worst of the golden age of Hollywood" (Stacy Keach, Golden Globe Award–nominated actor).Jay Bernstein, an entertainment industry fixture who helped launch the careers of celebrities including Farrah Fawcett and Suzanne Somers, was famed for his sense of showmanship, his outrageous style, and the publicity
... Leer más
Bang!

Getting Your Message Heard in a Noisy World

de Linda Kaplan Thaler, Robin Koval ...

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' ... Leer más

$4.99 USD

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences'
... Leer más
Understanding Public Relations

Theory, Culture and Society

de Lee Edwards ...

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.Understanding Public ... Leer más

$63.17 USD

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.Understanding Public
... Leer más
How to Turn Instagram Into a Money Making Machine: The Ultimate Guide for Small Business Owners

de Kristin Jerome ...

Every small business owner knows how hard it can be to spread the word about their business. Instagram is the key to getting the word out to over 700 million potential customers quickly and growing your business. In this book, I explain exactly how to use the many benefits of Instagram to earn more money and gain loyal customers.In this book I outline exactly how to gain a large number of new ... Leer más

$1.13 USD o gratis con Kobo Plus

Every small business owner knows how hard it can be to spread the word about their business. Instagram is the key to getting the word out to over 700 million potential customers quickly and growing your business. In this book, I explain exactly how to use the many benefits of Instagram to earn more money and gain loyal customers.In this book I outline exactly how to gain a large number of new
... Leer más
How to Generate Effective Press Releases for Social Networks

de Brian Solis, Deirdre K. Breakenridge ...

Series series FT Press Delivers Elements
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases: what they are, what they aren’t, and how to make the most of them. <P style="MARGIN: ... ... Leer más

$1.79 USD

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases: what they are, what they aren’t, and how to make the most of them. <P style="MARGIN: ...
... Leer más
Crystallizing Public Opinion

Enriched edition. How Media, Psychology, and Strategic Communication Shape—and Manipulate—Mass Opinion

de Edward L. Bernays ...

In "Crystallizing Public Opinion," Edward L. Bernays delves into the multifaceted processes of public relations and mass communication, elucidating how public opinion is shaped and manipulated. Written in the early 20th century, the book is both a foundational text on the burgeoning field of public relations and a prescient examination of the power of media in modern society. Bernays employs a ... Leer más

$0.99 USD o gratis con Kobo Plus

In "Crystallizing Public Opinion," Edward L. Bernays delves into the multifaceted processes of public relations and mass communication, elucidating how public opinion is shaped and manipulated. Written in the early 20th century, the book is both a foundational text on the burgeoning field of public relations and a prescient examination of the power of media in modern society. Bernays employs a
... Leer más
The Business of Persuasion

Harold Burson on Public Relations

de Harold Burson ...

"A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward ."— Huffington PostHarold Burson, described by PRWeek as "the [20th] century's most influential PR figure," is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in wh ... Leer más

Antes $12.99 USD Ahora $2.69 USD o gratis con Kobo Plus

"A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward ."— Huffington PostHarold Burson, described by PRWeek as "the [20th] century's most influential PR figure," is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in wh
... Leer más

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