The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing market...

- When I drink, am I killing my brain cells?- Does cramming for an exam work?- Why can't you tickle yourself?- Can you improve your brain with video games?- Why is looking at a photograph harder than playing chess?Written with a light touch, but using hard science, Welcome to your Brain will answer all the questions you've ever had about how that amazing three pounds in your skull works - and how you can help it work better. Written by two top n...

How children think is one of the most enduring mysteries—anddifficulties—encountered by parents. In an effort to raise our children smarter, happier, stronger, and better, parents will try almostanything, from vitamins to toys to DVDs. But how can we tell marketing from real science? And what really goes through your kid's growing mind—as an infant, in school, and during adolescence?Neuroscientists Sandra Aamodt and Sam Wang (who is also a parent) explain the facets a...