The award-winning illustrator Grady Klein has paired up with the world's only stand-up economist, Yoram Bauman, PhD, to take the dismal out of the dismal science. From the optimizing individual to game theory to price theory, The Cartoon Introduction to Economics is the most digestible, explicable, and humorous 200-page introduction to microeconomics you'll ever read.Bauman has put the "comedy" into "economy" at comedy clubs and universities around the country and around t...

Listen to your body, not the hype.“Drink eight glasses of water a day. You’ll be healthier.” We’ve all heard this same message time and time again, taking it to be fact. But what if it isn’t true? In a world where hydration has become a trend or a sign of purity, The Hydration Myth brings a science-backed look into drinking water, calling out its biggest myths.As the chief of the Department of Women’s Health at Bassett Healthcare Network and a clin...

- When I drink, am I killing my brain cells?- Does cramming for an exam work?- Why can't you tickle yourself?- Can you improve your brain with video games?- Why is looking at a photograph harder than playing chess?Written with a light touch, but using hard science, Welcome to your Brain will answer all the questions you've ever had about how that amazing three pounds in your skull works - and how you can help it work better. Written by two top n...

“An irresistible invitation to seize the moment and awaken our minds to live life fully present.” — Daniel J. Siegel, M.D., best-selling author of MindsightIn this heartfelt and generous book, author Daniel Gottlieb shares life lessons taught to him by his eight-year-old grandson, Sam. Readers were first introduced to Sam in Letters to Sam—which has been translated into 15 languages, with more than 50,000 copies sold in the U.S.Now, Th...

The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising.The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its orig...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and ...

A New York Times Notable Book • Winner of the National Book Critics Circle Award for Nonfiction • A New York Times Bestseller • Named a Best Book of the Year by Smithsonian, Scientific American, and Elle • Winner of the Los Angeles Times Book Prize, NYPL Helen Bernstein Award, Whiting Award, Nautilus Book Award, and Porchlight Business Book Award“A bestselling page-turner that has made waves not just in ...

**“Instead of trusting kids with choices . . . many parents insist on micromanaging everything from homework to friendships. For these parents, Stixrud and Johnson have a simple message: Stop.” —NPR“This humane, thoughtful book turns the latest brain science into valuable practical advice for parents.” —Paul Tough, New York Times bestselling author of How Children Succeed**A few years ago, Bill Stixrud and Ned Johnson started noticing the same problem from...

NEW YORK TIMES BESTSELLER • Over a million copies sold! “An eminently practical guide to an emotionally intelligent—and long-lasting—marriage.”—Daniel Goleman, author of Emotional IntelligenceThe Seven Principles for Making Marriage Work has revolutionized the way we understand, repair, and strengthen marriages. John Gottman’s unprecedented study of couples over a period of years has allowed him to observe the habits that can make—and bre...

This groundbreaking bestseller describes a simple and effective way to let go of challenges from world-renowned author, psychiatrist, clinician, spiritual teacher, and researcher of consciousness, David R. Hawkins, M.D., Ph.D.“Letting Go” is a guide to helping to remove the obstacles we all have that keep us from living a more conscious life, it is truly a life-changing book. Many of us have trouble Letting Go in our lives even though it can have profound impac...

The first woman ever admitted to a prestigious order of mages unravels a secret conspiracy that could change the practice of magic forever, in this standalone dark fantasy from the author of The Sword of Kaigen.“Powerful, thought-provoking. . . . Fans of R.F. Kuang’s Babel will find much to admire here, from the intricate magic system to the unflinching exploration of societal issues.”—BooklistAN ELLE

In the second half of the Digital Detectives Duology, Sherlock Sam, Watson and the Supper Club rush to Taipei to meet up with Eliza and investigate the disappearance of star video gamer Jill Su. How is Jill still streaming on SeeFood? Who is the mastermind pulling the strings behind the scenes? With the assistance of international Supper Club members, Sherlock, Watson and friends have to rush to solve the mystery before Jill Su runs out of extra lives.Includes BONUS Short Story: Sh...