Library Makerspaces: The Complete Guide is a comprehensive road map for libraries of any size, with any budget, seeking to redesign or repurpose space or to develop creative, hands-on maker-style programming. It features guidance on:Holding stakeholder discovery sessions for community-driven space and program developmentEvaluating existing library spaces for the most cost-effective and user-friendly facilities design and programmingAsset mapping for developing community partnership...

The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them?

You don't have to starve to be an artist. Build a career doing what you love.In this practical guide book, professional artist Lisa Congdon reveals the many ways you can earn a living by making art—through illustration, licensing, fine art sales, print sales, teaching, and beyond.• Including industry advice from such successful art-world pros as Nikki McClure, Mark Hearld, Paula Scher, and more• This art and business book will equip you with the tool...

Welcome to a new era of business in which your brand is defined by those who experience it.Do you know how your customers experience your brand today?Do you know how they really feel?Do you know what they say when you re not around?In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share....

Much has changed in recent business landscape forcing companies to rethink and update their Industrially-grounded strategies. We are in the middle of a Connected Revolution where digital is transforming businesses left and right. In this book I present a strategy adapted to a fast moving and hyper-connected world, where every ‘thing’ is beginning to be connected. I will also present a method for defining, designing, and developing the next generation of solutions: Internet-connecte...

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brandsLaunched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microbloggi...

There are so many vital questions when it comes to building a résumé today, but only one way to be assured you’re getting the right answers--by asking a hiring expert.Building your résumé should be one of the easier parts to the job interview process, but it’s actually becoming one of the most stressful aspects. What kind of résumé will spark the employer’s interest? Which kind most often get passed over? How far back are we supposed to go? How can we best explain ...

The 2020 edition of The Smashwords Book Marketing Guide, now covering ebook presales! Offers 66 book marketing ideas and dozens of insights that will help authors, publishers and book marketers make their books more discoverable and more desirable to readers. Learn how how to put more of your marketing on "autopilot" so you can spend more time writing and less time marketing. Includes new "Deep Dive" bonus sections covering social media strategy for authors, how to work with beta readers, ...

Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results,...

Explore the new design discipline that is behind such products as the iPod and innovative Web sites like Flickr. While other books on this subject are either aimed at more seasoned practitioners or else are too focused on a particular medium like software, this guide will take a more holistic approach to the discipline, looking at interaction design for the Web, software, and devices. It is the only interaction design book that is coming from a designers point of view rather than that of a...

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones.The category is the new...

What is it that makes a website stand out from the crowd? What makes it memorable and meaningful? This eBook wants to approach these questions. It's in no means a step-by-step guide to follow, but rather a collection of thoughts to give you some general impulses and perspectives on creating meaningful websites. Starting with a comprehensive website planning guide to the question, "Which role does emotion play within the emotionless Web system?", our Smashing authors exp...