The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, y...

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, y...

In The One Percenter Code*,* best-selling Motorbooks author and editor of Easyriders magazine Dave Nichols takes up where he left off in One Percenter: The Legend of The Outlaw Bikers. Nichols takes readers inside the world of outlaw motorcycle clubs and pulls back the secretive curtain on the biker lifestyle. He explores the concept of brotherhood, ultimately arriving at a new definition of family and community in the process. Being a member of a one percenter m...

There comes a time in every man's life when he has to decide whether to conform or break out. Ninety-nine percent of us choose to accept the constraints imposed by society. The rest become outlaws. For this one percent-those who set their own standards, follow their own values, pursue their own esthetic-the outlaw motorcyclist community offers sanctuary. Motorcyclists have always been outlaws, just by choosing such a dangerous and flamboyant sport. But the one percenters live the outlaw li...

Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game – defining a new market category, developing it and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the...

Biker GangsHells Angels, Pagans, Outlaws, Bandidos, Bosozoku and Other World GangsContentsIntroductionThe Clubs : Hells Angels; Bandidos; Outlaws; Pagans; Bōsōzoku; Other Biker Gangs Around the World; Becoming a One-percenter; Biker Gangs and Organized CrimeIncidents and Individuals : The Hollister Incident; Sonny Barger; Yves ‘Apache’ Trudeau; Altamont; The Milperra ‘Bikie’ Massacre; Great Nordic Biker War; Quebec Biker...

This is the high-octane, no-holds-barred, true story of a bad guy turned good who busted open one of the most violent outlaw motorcycle gangs in history.George Rowe’s gritty and harrowing story offers not only a glimpse into the violent world of the motorcycle outlaw, but a gripping tale of self-sacrifice and human redemption that would be the stuff of great fiction—if it weren’t all true. Rowe had been a drug dealer, crystal meth addict, barroom brawler, and convicted felon, but w...

There are few men who are as quintessentially American as Sonny Barger. He is patriotic—a veteran who loves his country. He is independent—choosing his own path on his motorcycle, living life on his own terms. He is outspoken—he has boldly criticized injustices in American law and society despite the backlash this has evoked from the establishment. Yet the element that he finds most important, most sacred, most American, is freedom.In Freedom, Sonny articulates many of the principl...

The definitive collection of first-hand accounts of the world's outlaw motorcycle gangs, with contributions by Sonny Barger, Hunter S. Thompson, Ed Winterhalder, William Queen and many moreOutlaw bikers consider themselves 'the last free people in society', unconstrained by the regulations that hem in ordinary citizens. And they guard their privacy jealously. Drawing on seventeen years of studying and participating in biker culture, the author has compiled this one...

Step inside the inner workings of a biker gangYou’ll never meet the bikers in this novel, or visit the mythical rust-belt city of Springfield. But through the eyes of Ned “Crash” Aiken, you will experience the world of the outlaw biker gang—a world shaped by desperation, casual brutality, and fascinating rites of passage.Biker follows the career trajectory of “Crash” from his days as a small-time high school drug dealer to his rapid rise through the ranks ...

The Outlaws Motorcycle Club's story is told here for the first time in paperback, by the #1 national bestselling criminal underworld author and former infiltrator Alex Caine. They are the original biker gang, and their 60 years of war with the Hells Angels is the stuff of legend.Right down to their signature logo (a skull known as "Charlie"), the McCook Outlaws Motorcycle Club, formed in 1935, defined the look and sensibility of the twentieth-century biker. In the ...

A brutal, no-holds-barred true story of life without limits—told by the past president of a maligned & misunderstood American motorcycle club.When Ruben Cavazos changed his clothes at daybreak, he was no longer a CAT scan technician at the University of Southern California Medical Center. He became the man known—and, in a few special cases, feared—as Doc, international president of the Mongols, the fastest-growing and most closely watched organization of its kind in...