The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, y...

Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game – defining a new market category, developing it and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the...

This book is the first review book to use the multiple-choice question format in pediatric neurosurgery. More than 500 MCQs are provided in a convenient format that is suitable for self-study.The mission of the book is to help readers understand the content and maintain the knowledge, rather than merely finding answers for complicated questions. The strategy and the format of the questions provide a step-by-step, thorough explanation of each disease from the definition, associated ...

A unique handbook providing a set of good practice standards for both producers and consumers of Halal foodThis accessible, authoritative book covers all aspects of Halal from its origins through to how we expect Halal to develop in the coming years. It explains what Halal is, where it came from, how it is practiced, and by whom. In addition to putting Halal in a religious and cultural context, the book provides practical standards for those working in the Halal tr...