The Publicity Push is designed for the publicity novice and for those who want to self-manage their media activities. The book guides the reader through the communication process, explains how to design effective publicity programs, analyses what makes a newsworthy story, demonstrates how to write a media release, discusses the importance of developing professional relationships with the media and how to manage in a crisis. Ideal for the small business operator, the arts practiti...

This collection of articles by IT industry experts explores the challenges IT professionals face when moving from a technical into a managerial role. The authors look at the skills required to scale the career ladder, the opportunities for training and development and how to progress from a first job in IT to CIO. Each article ends with a range of current resources and recommendations including blogs, books and websites.

The Sunday Mirror's former showbiz gossip columnist, Zoe Griffin, explains how she quit her job and started a blog in order to work less and earn more. In this book she explains how to Get Rich Blogging and how she has done just that with her Live Like A VIP blog - which generates a six figure income. There is no need to be a technical wizard. All you need is this book, a laptop and internet access and you too could be blogging your way to wealth and happiness. Contributors include The Clo...

*UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.*Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how.You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for sure though; you're too busy to muck about on these sites all day, not really knowing how to...

In this jargon-free guide, author Brett McFall shows just how easy it is to set up your own online business. You'll discover how to make money by delivering a great deal of value without a great deal of effort. And you don't have to have a technical bone in your body to do it!In seven simple steps, Brett takes you through everything you need to know to create a successful online business on a shoestring.Inside you'll learn how to:find a niche marketc...

Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. From Unknown To Expert delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised expert and thought leader. Use the proven Unknown To Expert 5 Star System to: * Increase sales * Get more paid speaking opportunities * Win more referrals * G...

The project management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Project Management.Includes how to:• Deliver a successful project from start to finish• Communicate effectively with people at all levels• Manage changes and control scope creep• Identify and deal with risks• Work with common project management methodologies

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Master...

Practical tips on using the web to boost your business, no matter what business you're inEveryone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics...

ePart 1 Best Practice BIM: Seeking to get BIM right? This ePart provides a touchstone for good practice by introducing a number of Key Performance Indicators (KPIs), which represent benchmarks for successful BIM implementation. It explains what good BIM looks like and the pitfalls to avoid with ‘bad BIM’ and ‘pseudo BIM’. It highlights the part that the BIM Manager can play in achieving excellence by outlining the various responsibilities the BIM Manager’s role encompasses...

Great copywriting just got easierIt's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making.Increasingly we do this online, with social media and messaging enabling rapid, spontaneous globalcommu...

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write an Irresistible CV helps you to write and refine a CV that communicates who you are and shows off your skills, talents and all you have to offer.