Great copywriting just got easierIt's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making.Increasingly we do this online, with social media and messaging enabling rapid, spontaneous globalcommu...

Marketing is a battle fought in the minds of your customers. By understanding how customers think and make decisions, you can develop a more compelling marketing strategy that will increase sales and improve bottom line profit.Smart Marketing shows you how to:- Identify new customers that are most likely (and willing) to buy from you- Understand how they make buying decisions and how to use this to your advantage- Build a compelling marketing pitch that sets yo...

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

In this day of increased pressure to achieve results, time management has become a vital skill. With time-saving solutions, checklists, tips and techniques, Successful Time Management helps review and assess time management techniques and shows how to adopt new work practices to make effective use of time. It includes great advice on controlling paperwork, getting and staying organized, delegating and working with others, prioritizing to focus on key issues and realizing the best results. The...

How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different.So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find:The basic principles of how to write wellHow to avoid the ...

So you've got the drive to start a business. You might even have the Big Idea all mapped out. But then you realise that you've got no money to take it to the next stage. Back to the day job? No way. That's where Freesourcing comes in. Believe it or not, you don't need money to start a business. There's an entire industry out there waiting to help you take your idea and make it happen... for free. All you need to know is where to find the help and how to get your h...

Have you ever wanted to share your big passion with the world? Have you thought about maybe writing a book? I wrote a book about something I'm very passionate about, and you can too! I wrote about the principles of Agile and how they can be applied to anything from a large corporate program to moving house to planning a holiday. I applied a formula that, once you learn it, helps you not just survive any change, but thrive. Many people have asked how I wrote The Agile Project Manager and th...

Ian Atkinsonis a multi award-winning creative director at one of the UK’s biggest agency groups. He’s written copy in every major medium and for some of the best-known brands in their sectors – including Avis, Barclays, Dyson, Macmillan, National Geographic, Oxfam, Sky and Zurich. He’s also written, edited or critiqued hundreds of business proposals, plans, presentations, pitch documents and marketing materials. Ian has a degree in psychology.

Student Essentials: Study Skills – in one hour gives you all the skills you need when studying. Taking you step-by-step through every stage, helping you develop and refine your skills for university study success. Student Essentials: Study Skills – in one hour is packed full of jargon-free, practical advice to help you really get to grips with successful study skills. Checklists and exercises ensure you tackle each stage of study head on and develop key skills. From devel...

Improve your Time Management is the definitive guide to the basics of time management - the art of organising your life so that you are in control. You don't need complicated equipment, dozens of staff or a six-month break to learn how to save time and achieve more. All you need is a willingness to try some of the ideas in this book and the energy to start now.Improve your Time Management starts by asking you what you want to do with your life and explains how to work out how you r...

It's a competitive jobs market and coming second will not get you the job. This revised and updated 2nd edition of How to Get a Job in a Recession provides practical advice with masses of free bonuses is an easy to follow, straightforward guide.It's like a one-to-one job search coaching session providing expert advice and a structured plan.This book will be relevant for you whether you are at the start of your career or a job changer who needs both a reminder of the basics ...

In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody?How do you make money blogging, how do you start your own blogging business, and how do you, as a business owner, use content to build your brand and drive your success?What do the world's most successful bloggers know that you don't know (yet)?No matter who are you - a mum at home, a budding fashion blogger, a lifestyle blogg...