You have a mound of data front of you and a suite of computation tools at your disposal. Which parts of the data actually matter? Where is the insight hiding? If you’re a data scientist trying to navigate the murky space between data and insight, this practical book shows you how to make sense of your data through high-level questions, well-defined data analysis tasks, and visualizations to clarify understanding and gain insights along the way.When incorporated into the process ear...

Learn all about the note-taking technique that improves memory and learning, concentration, time management, and creativity. Included: Introduction Chapter One: The Science of Mind Mapping Chapter Two: Guidelines for the Mind Mapping Process Chapter Three: The Structure of the Mind Mapping Process Chapter Four: Mind Mapping Characteristics Chapter Five: Understanding the Architecture of Your Brain Chapter Six: Uses for Mind Mapping ...

The UX Book, winner of a 2013 Most Promising New Textbook Award from the Text and Academic Authors Association, is a comprehensive textbook on designing interaction to ensure a quality user experience. Combining breadth, depth, and practical applications, this book takes a time-tested process-and-guidelines approach that provides readers with actionable methods and techniques while retaining a firm grounding in human-computer interaction (HCI) concepts and theory.The autho...

A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven com...

Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In Designing with the Mind in Mind, Jeff Johnson, author of the best selling GUI Bloopers, p...

Learn a simple, proven, step-by-step method for designing lean, eff ective, and motivationaleducation and training from author Dr. John S. Hoff man, a thirty-year training veteran.A practitioners guide geared toward the newcomer to professional instructional design,Instructional DesignStep by Step presents an easy-to-understand process that includesthese features:A primer on understanding how humans learn and the twelve principles of adultlearningTen key teaching principles ...

Aimed at experts who are dedicated to software testing, The Software Testing Process: Test Management addresses the major issues related to advanced, state-of-the-art test management. This book covers the syllabus required to pass the Certified Tester Examination - Advanced Level as defined by the International Software Testing Qualifications Board (ISTQB).Software developers, project managers, quality managers, and team leaders will benefit from the comprehensive coverage...

This updated and expanded edition discusses many different tools for root cause analysis and presents them in an easy-to-follow structure: a general description of the tool, its purpose and typical applications, the procedure when using it, an example of its use, a checklist to help you make sure it is applied properly, and different forms and templates (that can also be found on an accompanying CD-ROM). The examples used are general enough to apply to any industry or market.The layout of ...

From William Horton -- a world renowned expert with more than thirty-five years of hands-on experience creating networked-based educational systems -- comes the next-step resource for e-learning training professionals. Like his best-selling book Designing Web-Based Training, this book is a comprehensive resource that provides practical guidance for making the thousand and one decisions needed to design effective e-learning.e-Learning by Design includes a systematic, flexib...

In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from ma...

The Data Quality Assessment Framework shows you how to measure and monitor data quality, ensuring quality over time. You'll start with general concepts of measurement and work your way through a detailed framework of more than three dozen measurement types related to five objective dimensions of quality: completeness, timeliness, consistency, validity, and integrity. Ongoing measurement, rather than one time activities will help your organization reach a new level of data quality. This pla...

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. ...