When you look in the mirror, do you see a good person or a bad person?Author Joel Primus grew up believing he needed to "do good" and "be good" to earn his parents' love and society's acceptance, but no matter what he accomplished, he never felt good enough. This underlying feeling of "badness," which he tried desperately to ignore, permeated much of his life.Psychiatrist Carl Jung calls the unsavory aspect of our personality the "shadow self," and the more we distance ours...

Do you want to be an entrepreneur? Are you serious about starting a business?Joel Primus will show you how.From the small country town of Abbotsford to the skyscrapers of New York, this book shares the hard-learned lessons and captivating story of the start-up of Naked Boxer Briefs, a Nasdaq publicly-traded company that had A-list celebrity endorsements, raised over 17 million dollars, and sold its product in department stores around the wo...