Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges...

Originally published in 1994. What is a self-reliant manager? The self-reliant manager is one who can grow an organization by exploiting his or her role in the management of people. Not every manager is involved in top-level decision-making and the development of global strategies. Every manager is, however, by being involved in managing the people in an organization, empowered to take the company forward.The book covers key topics such as empowerment, motivation, performance appra...

For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary res...

A critical look at the way that business leadership has gone so badly wrong.Modern business is obsessed with leaders. We talk about leadership all the time, but its real meaning is becoming more and more obscure. Recent corporate crises have shown that all too often, our leaders are missing in action when we need them most. In this groundbreaking and provocative new book, Chris Bones shows how we need to:Restore trust and confidenceBe more r...

The suddenness and depth of the recession has raised questions about the workability of capitalism not seen since the 1930s. One of the constraints on recovery is the growing belief that if the old model did not work there is no new one on offer. This book sets out to provide one, arguing that reconstructing a bust financial system is not just a technical question. It cannot be done without a wholescale revision of the wider system and values on which it is based. And fairness must be plac...

Being a woman, raising children, succeeding in a leadership role and living a full life remains a tall order in modern Australia if you don't happen to be extraordinary. Being a woman on a board, running an ASX top –listed company, or running a government department remains an exception rather than the norm. Despite the progress made towards a fairer workplace, in the discussion about the lack of women on boards or the size of the gap between men and women's pay, tired excuses are recycled...

This landmark book shows how the old model of corporate sustainability and responsibility is being replaced by a second generation movement that goes beyond the outmoded approach of CSR as philanthropy or public relations concern to a more authentic, stakeholder-driven model. The author describes the new concept and mission of the new movement and explains its agenda in a succinct guide that will be useful for CSR professionals, including managers, consultants, academics, and non-governmen...

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.Business: The Key Concepts:* is detailed yet approachable* considers new developments in business,...

Business is big. Actually, it's often small and medium-sized too. But the point is that it matters – a lot.This book is designed to answer all those confusing questions that flit through your mind when you get to the business pages of the paper, and stop you being embarrassed in job interviews.It explains the things you really need to know about business, and will tell you:What the point of business isHow what happens in the economy affects real busi...

WOMEN MEAN BUSINESS“...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.”The Times“What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.”Harvard Business Review“Lays out the importance of retaining ...

An insightful overview of the keys to world-class client service in the private banking sectorAs the number of wealthy individuals around the world increases, private banking and wealth management companies have grown to keep pace. After the fast growth the long term success is predicated on both winning and keeping clients, making a client-centric model a must. Private Banking: Building a Culture of Excellence provides a clear, easy-to-follow gui...

As the world reels from the credit crunch and fall into recession of late 2008, the search is on for a better way to do business. In an increasingly knowledge driven economy, the importance of people's discretionary effort to business performance is key to success - or failure - but many businesses and managers do not understand the alchemy required to gain the extra few per cent from their human resources.This new guide lays out how and why companies should be doing more to improv...