Minding Yourself challenges the traditional approach to fitness and reframes the positive psychological approach to training, nutrition, and “self-love.” For decades, trends in the fitness industry had created long-term psychological issues and provided short-term, unstainable physical solutions to draw people in. This book breaks the reader free from the unhealthy pattern of yo-yo diets and impractical fitness routines by providing practical, healthy, and sustainable strategies f...

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges...