Showing results for "bruce mccarthy"
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Aligned
Stakeholder Management for Product Leaders
- Narrated by
- April Doty
Unabridged
10 hours 36 min
2024
EN
Product management naturally incorporates empathy, psychology, and thinking outside the box in pursuit of the best design for products. But how often do you apply those same skills to your relationships with people in your company?By breaking the art of stakeholder management into simple lessons and frameworks, this practical book shows product managers how to manage the crucial relationships that will help you make an impact and advance your career. You'll learn how to build trust...
Aligned
Stakeholder Management for Product Leaders
2024
EN
Product management naturally incorporates empathy, psychology, and thinking outside the box in pursuit of the best design for products. But how often do you apply those same skills to your relationships with people in your company?By breaking the art of stakeholder management into simple lessons and frameworks, this practical book shows product managers how to manage the crucial relationships that will help you make an impact and advance your career. You'll learn how to build trust...
TO CATCH A THIEF
Harlequin Comics
2017
EN
Claire was in the world-class resort destination of Monaco to find her father, a renowned thief. Rumor had it that he was after the grand duke’s crown. She is rushing to stop him when she suddenly meets Luke, who is as handsome as a dreamy British aristocrat. And somehow Luke keeps showing up everywhere she goes—is he after the same crown as her father? And in the end, will he choose to steal the jeweled crown or something far more precious?
2017
EN
A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will mak...
Product Roadmaps Relaunched
How to Set Direction while Embracing Uncertainty
Unabridged
6 hours 41 min
2021
EN
A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you'll learn to communicate how your products will mak...
Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty
Newly adapted for audiobook listeners.
Unabridged
6 hours 41 min
2021
EN
A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your ...
Minerals & Crystals
Morphology – Properties – Identification
2021
EN
Minerals are solid, naturally occurring inorganic substances that form the building blocks of rocks, and, therefore, our planet’s crust. Minerals & Crystals examines a selection of important minerals that occur on Earth, how they form, their physical characteristics, and how to go about identifying them. Mineral species descriptions detail their gemological properties, history, occurrence and uses, and are illustrated with striking full-colour photographs. An invaluable guide for collector...
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2013
EN
Publishing is the NEW MARKETING. REACH MORE CUSTOMERS THAN EVER WITH TARGETED CONTENTHow do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?EPIC CONTENT MARKETINGOne of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt o...
- Series -
- HBR Guide
2013
EN
MEET YOUR GOALS—ON TIME AND ON BUDGET.How do you rein in the scope of your project when you’ve got a group of demanding stakeholders breathing down your neck? And map out a schedule everyone can stick to? And motivate team members who have competing demands on their time and attention?Whether you’re managing your first project or just tired of improvising, this guide will give you the tools and confidence you need to define smart goals, meet them, and captu...
The New Solution Selling : The Revolutionary Sales Process That is Changing the Way People Sell: The Revolutionary Sales Process That is Changing the Way People Sell
The Revolutionary Sales Process That is Changing the Way People Sell
2003
EN
THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLING FOR TODAY'S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENTThe long-awaited sequel to Solution Selling, one of history's most popular selling guidesNearly 10 years ago, the influential bestseller Solution Selling literally rewrote the rules for selling big-ticket, long-cycle products. The New Solution Selling expands the classic text's cases, examples, and si...
Customer Success
How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
2016
EN
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granula...
Scrum Basics
A Very Quick Guide to Agile Project Management
2015
EN
The Elements of Agile and Scrum in a NutshellWhether you're new to agile software development or considering Scrum for general project management, Scrum Basics compiles all of the essentials into one handy little guide. Learn how agile teams use Scrum, with:A simple summary of agile project management basics like the Agile Manifesto and 12 Agile PrinciplesA concise overview of Scrum roles, artifacts, and activitiesA well-o...











