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eBooks de Publicidad comercial

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  • Design in Airline Travel Posters 1920-1970

    A Semiology and Sociocultural History

    de David Scott ...
    The field of poster studies is vast, but it is surprising how little work has been done till date on the fundamental structures – semiotic and semantic – that underpin the visual messages posters produce. Most studies of posters focus either on their history; on specific themes – politics, travel, sport, cinema; or on their status as collectable items. Though such approaches are valid, they hardly ... Leer más

    $29,484 CLP o gratis con Kobo Plus

  • Facebook Marketing Secrets

    de Anthony Ekanem ...
    Facebook is certainly one of the biggest internet phenomena of recent times. It has become so huge that almost all internet users and countless others know about it or use it regularly. It is for this reason and so many others that internet marketers have jumped on the band wagon and started harnessing its marketing and selling power for their own gain. Huge companies like Coca Cola and Nike are ... Leer más

    $4,500 CLP o gratis con Kobo Plus

  • Radical Intimacies

    Designing Non-Extractive Relationalities

    Edición de Oliver Vodeb ...
    An extradisciplinary investigation into the radical potentials of design by the global Memefest network.This book is an investigation of the key aspects of capitalist domination and resistance to it through design; its five sections explore dialogue, power, land, interventions, and radical praxis. Vodeb’s curated chapters engage radical intimacies with design and connects it with media, ... Leer más

    $33,134 CLP

  • 广告设计与创意(第3版)

    de 李金蓉 ...
    《广告设计与创意(第3版)》介绍了广告的历史沿革、广告设计的思想演进，分析、探讨了广告创意理论和方法，并从广告图形、色彩、版面编排与构成设计，以及广告媒体的选择和传播效果评价方法等方面人手，总结和归纳出广告的创意精髓、制作和表现技巧，较为详细地阐述了广告设计与传播的基本原理和实践经验。书中附图均选自国内外优秀的广告设计作品，具有很高的学习和欣赏价值。风格多样的图例可以帮助读者更加直观形象地理解理论知识，同时配合教材中相关的课程作业，让读者在学习与实践中真正领悟广告创作的要点。 《广告设计与创意(第3版)》可作为高等院校广告类、艺术类及相关专业的教材，也可作为广告从业人员进行广告创意设计的参考资料。 ... Leer más

    $17,841 CLP

  • Nano Banana AI Expertise Training Guide

    de Barron Wilson ...
    Nano Banana AI Expertise: Your Blueprint for AI-Powered Profit and PrecisionStop Trading Hours for Edits. Start Generating Revenue with AI Precision.In today's relentless visual economy, success demands professional, high-converting imagery delivered at scale. If slow, complex editing is draining your time and limiting your income, this guide is your essential upgrade.Nano Banana AI Expertise is ... Leer más

    $7,980 CLP o gratis con Kobo Plus

  • El poder de la imagen

    Reflexiones sobre comunicación visual

    de Jorge Frascara ...
    Toda imagen colocada en el espacio público comunica indefinidamente un espectro impredecible de mensajes.El mundo se enfrenta a una variada serie de propuestas visuales -imágenes- que deben aceptarse o rechazarse. El autor analiza a través de esta obra, ese a veces incontrolado, a veces oculto mundo visual y el poder de las imágenes que lo componen.Frascara desarrolla aquí como en los últimos 50 ... Leer más

    $14,161 CLP o gratis con Kobo Plus

  • Les colporteurs de mirages - Comment devenir un gourou de la publicité

    de Thejendra Sreenivas ...
    Q : De quoi parle ce livre ?R : Les colporteurs de mirages est un guide acéré, humoristique et volontairement exagéré pour devenir un gourou de la publicité. Il dévoile le monde étrange, brillant et totalement absurde de la publicité, où la créativité, la manipulation et l'imagination s'unissent pour vendre n'importe quoi à n'importe qui, même de la neige aux Esquimaux ou du sable aux habitants du ... Leer más

    $2,592 CLP o gratis con Kobo Plus

  • Pokoloruj swoją markę

    de Justyna Marciniak ...
    Jak stworzyć paletę kolorystyczną dla marki? Ile kolorów powinna zawierać Twoja paleta? Które kolory do siebie pasują? Jak ludzie odbierają konkretne kolory, z czym im się kojarzą? Jeżeli szukasz odpowiedzi na te pytania, to znajdziesz je w ebooku.Po przeczytaniu: Będziesz potrafiła stworzyć paletę kolorystyczną dla własnej marki. Będziesz wiedziała jakie skojarzenia przywołują podstawowe kolory, ... Leer más

    $23,508 CLP o gratis con Kobo Plus

  • Will Bradley's Graphic Art

    New Edition

    de Will Bradley ...
    Will Bradley (1868–1962) was among the first American artists to realize the immense possibilities creative design held for the business world. Experimenting with typefaces, decorative illustrations, layouts, and print, he produced posters, advertisements, book designs, and magazine covers that were practical as well as striking and original works of art. At the turn of the century, Bradley was in ... Leer más

    $18,529 CLP

  • Different Perspectives in Design Thinking

    Edición de Yvonne Eriksson ...
    Globalization and digitalization are buzz words in contemporary society. They affect both our private and our professional lives. Society has become more diverse with easier access to information and to virtual platforms that gives us opportunity to be in touch with colleagues, friends, family, etc. at any time. A complex environment is emerging wherein internet of things and big data are being ... Leer más

    $91,793 CLP

  • Typography 34

    de Type Directors Club ...
    For over fifty years, the Type Directors Club has encouraged the worldwide graphic arts community to achieve excellence in typography through its annual international competitions. Typography 34 is the only annual devoted exclusively to typography and presents the finest work in the field for the year 2012. Selected from approximately 2300 international submissions to the annual Type Directors ... Leer más

    $41,294 CLP

  • Designing for the Greater Good

    The Best of Non-Profit and Cause-Related Marketing and Nonprofit Design

    de Peleg Top, Jonathan Cleveland ...
    This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book ... Leer más

    $31,761 CLP

  • Brand Identity Essentials, Revised and Expanded

    100 Principles for Building Brands

    de Kevin Budelmann, Yang Kim ...
    Series series Essential Design Handbooks
    Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.A company's identity encompasses far more than just its logo. Identity is crucial to establishing ... Leer más

    $28,650 CLP

  • 101 Things I Learned® in Advertising School

    de Tracy Arrington, Matthew Frederick ...
    Series series 101 Things I Learned
    Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data ... Leer más

    $10,658 CLP

  • The Story of Pop Art

    de Andy Stewart MacKay ...
    Series series The Story of ...
    In this age of insta-stardom and selfies, Pop Art still defines the world we live in.Emerging in the 1950s, Pop Art arrived in an explosion of colour, offering bold representations and plenty of humour. All of the celebrities, events and politics that came to define two turbulent decades are encapsulated in their work. Pop Art challenged the establishment and offered a new modernism, blurring the ... Leer más

    $21,138 CLP

  • Banner Blitz

    Dominando el Arte de la Publicidad con Banners Atractivos para la Vista

    de B. Vincent ...
    "Banner Blitz: Dominando el Arte de la Publicidad con Banners Atractivos" es una guía completa sobre el mundo de la publicidad de banners. En este libro, los lectores aprenderán cómo crear anuncios de banners efectivos que capturen la atención de su público objetivo, generen tráfico hacia su sitio web y logren sus objetivos de marketing.El libro abarca una amplia gama de temas, que incluyen el ... Leer más

    $1,125 CLP

  • Ma Vie

    de Jacques Séguéla ...
    Fonti da cui Adele Savarese guidata da Jacques Séguéla ha dato forma e sostanza a questo libro.“Tous ego : Havas, moi et les autres”“Le Pouvoir Dans la Peau”“Autobiographie non autorisée”“Non dite a mia madre che faccio il pubblicitario… Lei mi crede pianista in un bordello.”Jacques Séguéla è soprattutto un figlio del Sud di una nostra Europa di cultura latina dove la lezione di pubblicità diventa ... Leer más

    $11,749 CLP o gratis con Kobo Plus

  • Redação publicitária:

    percursos criativos e persuasão

    de Haroldo Capote Filho ...
    Por ser tão rico em possibilidades, o texto publicitário oferece tanto fascínios quanto desafios. Assim, dominar os aspectos formais e estruturais desse tipo de linguagem faz toda diferença no processo de criação. Afinal, a mente criativa precisa de formas concretas para se expressar, não é? Nesta obra, vamos explorar o universo das palavras e apresentar caminhos que podem ser tomados na redação ... Leer más

    $8,211 CLP

  • Die Fata-Morgana-Händler - Wie man ein Werbeguru wird

    de Thejendra Sreenivas ...
    F: Worum geht es in diesem Buch?A: Die Fata-Morgana-Händler ist ein scharfer, humorvoller und herrlich uebertriebener Leitfaden, wie man ein Werbeguru wird. Es enthuellt die bizarre, brillante und voellig verrueckte Welt der Werbung, in der Kreativitaet, Manipulation und Fantasie zusammenkommen, um jedem alles zu verkaufen, sogar Schnee an Eskimos oder Sand an Wuestenbewohner.F: Warum sollte ich ... Leer más

    $2,592 CLP o gratis con Kobo Plus

  • Advertising Made Easy: How to Create Campaigns That Capture Attention

    de Daniel HaIknse ...
    "Advertising Made Easy: How to Create Campaigns That Capture Attention" is a comprehensive guide designed to help businesses and marketers of all levels create impactful advertising campaigns that drive results. This book breaks down the fundamentals of advertising, from understanding your audience and crafting compelling messages to leveraging digital platforms, AI, and emerging trends in the ... Leer más

    $858 CLP

  • Impact for Search Engine Optimization (SEO): Dominating Search Results

    IMPACT Marketing Series: A Complete Courses, #8

    de Mustafa Al-Dori ...
    Series Libro 8 - IMPACT Marketing Series: A Complete Courses
    Impact for Search Engine Optimization (SEO): Dominating Search ResultsBy Dr. Mustafa K. Al-DoriEver typed something into Google—like "best pizza near me"—and wondered why certain websites pop up first? That's the magic of search engine optimization (SEO), and IMPACT for Search Engine Optimization (SEO): Dominating Search Results is your guide to making it happen for your own site. Part of the ... Leer más

    $8,660 CLP o gratis con Kobo Plus

  • Master Facebook [ Design Edition ]

    20 amazing tips

    de Mobile Library ...
    20 amazing tips to help you become a master user of the biggest social nation.Discover many things you don't know about Facebook and how to use some interesting and very useful options. ... Leer más

    $858 CLP o gratis con Kobo Plus

  • Cinema 4D+Photoshop电商海报设计案例教程

    de 王杰 ...
    本书介绍了如何使用Cinema 4D和Photoshop进行电商海报设计。全书从设计构思、建模、材质、灯光和后期处理等方面，细致地讲解了电商立体场景海报设计的完整过程。书中包含7个不同风格的电商海报设计案例，涉及多种电商立体场景风格，例如字体风格、低多边形风格、剪纸风格和霓虹灯风格等。全书以操作步骤详解的形式进行编写，并采用图文结合的方式，帮助读者快速掌握电商设计中Cinema 4D和Photoshop的软件操作方法及设计思维。 ... Leer más

    $20,054 CLP

  • Creative Direction in a Digital World

    A Guide to Being a Modern Creative Director

    de Adam Harrell ...
    Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user ... Leer más

    $58,785 CLP