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eBooks de Comportamiento del consumidor

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  • Summary and Analysis of Contagious: Why Things Catch On

    Based on the Book by Jonah Berger

    de Worth Books ...
    Series series Smart Summaries
    So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger's book.Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.This short summary and analysis of Contagious includes:Historical contextChapter-by-chapter overviewsDetailed timeline of ... Leer más

    $5,127 CLP o gratis con Kobo Plus

  • 專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注【暢銷新裝版】

    Indistractable: How to Control Your Attention and Choose Your Life

    de 尼爾．艾歐, Nir Eyal, 李茱莉, Julie Li, 陳映竹 ...
    分心，是想要逃離正在做的事。鎖定觸發行為的動機，拔除分心源頭、打造高績效空間，用10％時間的專注，換取90％時間的悠哉。◎亞馬遜商業領導類年度最佳書籍TOP 20◎亞馬遜 ★★★★★ Top 1暢銷書◎《原子習慣》、《Deep Work深度工作力》、《隱性潛能》等重量級作者一致推薦◎《原子習慣》作者詹姆斯．克利爾：「本書提供了架構，讓你獲得成功所需的專注力。」▌為什麼需要再讀一本專注力的書？因為這有可能是最後一本。 ▌分心的人有可能變專注？肉食者要變成素食者很難，不過，一旦將自己定位成「素食主義者」，不吃肉就變成理所當然，這便是身分協定的威力。本書中共有3種協定來鞏固我們珍貴的專注力。作者尼爾．艾歐的前作《鉤癮效應》探討如何打造熱銷商品，已成為矽谷新創公司人手一冊的寶典。有感於生活充斥著愈來愈多導致分心的產品與誘因，我們愈來愈傾向於獲得即時的滿足，因此他決定站在普羅大眾的立場，研究如何.. ... Leer más

    $8,861 CLP

  • The System of Objects

    de Jean Baudrillard ...
    Traducido por James Benedict ...
    Series series Radical Thinkers
    The System of Objects is a tour de force-a theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day-offering a cultural critique of the commodity in consumer society. ... Leer más

    $9,977 CLP

  • The Millionaire Next Door

    de Thomas J. Stanley, William D. Danko ...
    Series Libro 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Leer más

    $16,501 CLP o gratis con Kobo Plus

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $12,985 CLP

  • Female CEO's Playbook

    Handle Women Leadership Challenges

    de Guadalupe T McLoud ...
    "The Female CEO's Playbook: Navigating Leadership Challenges" is a book that serves as a guiding light, source of inspiration, and roadmap for high's and lows has marked Guadalupe T McLoud's personal journey in the world of leadership women in the complex world of leadership. The book aims to illuminate the path to leadership success for women and underscore the importance of diverse leadership in ... Leer más

    $3,522 CLP o gratis con Kobo Plus

  • The Hospitality Mentality

    Create Raving Fans Through Your Guest Experience

    de Josh Liebman ...
    When every member of staff embraces why guests visit and considers the alternative options they had, you unlock a powerful mindset: The Hospitality Mentality.Guest experience expert Josh Liebman’s The Hospitality Mentality is a framework that leverages a company’s greatest asset—its people—and enables all staff members, especially those on the front line, with tools to enhance the guest experience ... Leer más

    $12,188 CLP o gratis con Kobo Plus

  • Open Retail. Innovazione sostenibile in un mondo di atomi e bit

    de Domenico Romano, Luca Moretti ...
    Come evolverà la vendita al dettaglio nel prossimo decennio? Quale sviluppo del lavoro in negozio dobbiamo aspettarci? Come cambieranno le dinamiche di marketing? Quali sono le reazioni degli addetti alle innovazioni che la digitalizzazione comporta? Open Retail risponde a queste domande e lo fa attraverso un confronto tra professionalità diverse, messo in scena come un dialogo tra due amici: il ... Leer más

    $18,468 CLP o gratis con Kobo Plus

  • Finding Insight

    Discovering the Non-Obvious Obvious Connection to Why People Do What They Do

    de Melinda Spaulding, Mitch Tull ...
    Finding Insight delves into the essential yet often misunderstood process of insight discovery.This valuable guide is for anyone seeking to comprehend the motivations behind human behavior. Unlike previous works which explored 'what' and 'why,' Finding Insights uniquely illuminates 'how,’ equipping people with the analytical tools and mindset necessary for unveiling and utilizing insights ... Leer más

    $9,945 CLP o gratis con Kobo Plus

  • Trends in Tourist Behavior

    New Products and Experiences from Europe

    Edición de Andrés Artal-Tur, Metin Kozak, Nazmi Kozak ...
    Series series Tourism, Hospitality & Event Management
    This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical implications and recommendations are highlighted that will help destination management organizations to ... Leer más

    $181,144 CLP

  • The Transformational Consumer

    Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser

    de Tara-Nicholle Nelson ...
    The Transformational ConsumerThey are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages.They are Transformational Consumers, and no one ... Leer más

    $22,202 CLP

  • The Accidental Copywriter

    de Alan Forrest Smith ...
    I used to be a hairdresser. Now I make my money writing.It’s a coffee shop sized read. It reveals my whole journey into the world of writing great copy (accidentally).If you want more response with your copy, you should probably read it.If you want to become a copywriter. You should definitely read it.If you are a copywriter and want to go into another level, just grab the book and stop playing ... Leer más

    $10,298 CLP o gratis con Kobo Plus

  • Consumer Neuroscience

    Ein transdisziplinäres Lehrbuch

    de Peter Kenning ...
    The new discipline of consumer neuroscience is pursuing the idea of incorporating neuroscientific methods, theories and insights into research on consumers and purchasing behaviour. The aim is to supplement traditional behavioural-science approaches and obtain new findings. Against this background, this textbook presents the current state of consumer neuroscience in an easy-to-understand form. ... Leer más

    $40,918 CLP o gratis con Kobo Plus

  • Validating Product Ideas

    Through Lean User Research

    de Tomer Sharon ...
    Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product. ... Leer más

    $46,658 CLP

  • Nordic Consumer Culture

    State, Market and Consumers

    Edición de Søren Askegaard, Jacob Östberg ...
    Series series Business and Management (R0)
    Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, ... Leer más

    $180,536 CLP

  • Pagare o non pagare

    de Walter Siti ...
    Series series Gransassi
    Come è cambiato il rapporto con i soldi nell'arco di pochi decenni? Rispetto a una generazione che ha conosciuto il "piacere di pagare", il quale definiva l'identità stessa di una persona ("pagare era una sottospecie del pregare"), per "i nativi digitali sono mutati i parametri mentali: pagare (ed essere pagati) è diventato più aleatorio, lavorare per comprare è più una teoria che un fatto, il ... Leer más

    $7,110 CLP

  • Contemporary Approaches Studying Customer Experience in Tourism Research

    Edición de Dhouha Jaziri, Raouf Ahmad Rather ...
    Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages (before, during and after the experience), offering a broader view by integrating the tourist/customer experience in its development while also considering the role of tourism ... Leer más

    $103,907 CLP

  • Consumer Culture Theory

    Edición de Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk ...
    Series Libro 19 - Research in Consumer Behavior
    This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the co-editors, with diverse backgrounds including Caribbean, Mexican and Indian roots, itself depicts cultural hybridity, culminating in a series of fascinating articles written by authors from around the globe. The eleven research papers provide a global ... Leer más

    $126,376 CLP

  • The Secret Shopper's Black Friday Guide

    How to Get Early Access and VIP Deals

    de Matthew Petchinsky ...
    The Secret Shopper's Black Friday Guide: How to Get Early Access and VIP Deals pulls back the velvet rope on the hidden side of retail-revealing how insiders, loyalty experts, and digital strategists secure the best prices before the public ever sees them. This isn't about clipping coupons-it's about learning how retailers think, how algorithms identify "elite" customers, and how to position ... Leer más

    $10,264 CLP

  • The Great Growing Up: Being Responsible for Humanity's Future

    de John Renesch ...
    2013 GRAND PRIZE WINNER FOR NON-FICTION by Next Generation Indie Book AwardsIt is not too late to create the future we all say we want for our children and our children's children—a future that is environmentally sustainable, spiritually fulfilling and socially just. The Great Growing Up projects this vision and shows a way for generating this global reality. It's time to grow up and assume a more ... Leer más

    $2,592 CLP

  • The New Customer Engagement Era

    de Cathedral Technology ...
    Your customers don't want to be marketed to anymore. They want to help build your brand.And they'll reward you with loyalty that no discount, no campaign, and no algorithm can match."The New Customer Engagement Era" introduces the Prosumer Economy: a fundamental shift in how businesses and customers relate to each other. When brands give customers the ability to vote on real decisions -- which ... Leer más

    Gratis

  • Consumer Behaviour in Pharma and Healthcare Marketing

    de Dr. Sudhinder Singh Chowhan, Dr. Shilpi Chowhan ...
    Consumer Behaviour in Pharma and Healthcare Marketing offers a comprehensive look at how patients, healthcare professionals, and payers make decisions in today’s fast-evolving, consumer-driven healthcare landscape. Blending behavioural science with real-world industry insights, the book explores the psychological, social, and cultural factors shaping healthcare choices, the critical role of ... Leer más

    $3,359 CLP

  • Listening Skills

    Office Training Series, #1

    de Kimberly Peters ...
    Series Libro 1 - Office Training Series
    Today listening skills are more important than ever before. With the increased cost or products and service, mistakes or misunderstanding can waste a lot of time and resources.In the business world, miscommunication can costs millions of dollars in lost revenue and lost time. In your personal life, miscommunication can cause problems and even damage or end relationships.The problem is that most ... Leer más

    $3,458 CLP

  • Credit Literacy; Getting The Most Out of The Real Estate Market

    de chasitee cooper ...
    This Ebook is designed to inform consumers on how to get the most out of Real Estate with credit law. In my time of being a Realtor, I have come across so many hopeful prospects who were denied of home loans and reantals due to poor credit. With this book, I hope to better educate consumers on how to boost thier credit scores in 14 days using five simple steps. ... Leer más

    $10,402 CLP