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eBooks de Relaciones públicas

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  • Storytelling

    Atraer, enseñar y persuadir con una nueva narrativa

    de Corey Rosen ...
    Aprender el arte de narrar historias es hoy día una habilidad imprescindible. Pero ¿cómo hacer que tu anécdota llegue al corazón de los demás? Corey Rosen, ganador de un premio Emmy y veterano de The Moth, narra en su libro las mejores técnicas del teatro de improvisación y de memoria para cautivar, entretener y mantener al público en vilo. Desarrolla el arte de la persuasión a partir de:• ... Leer más

    $8,269 CLP

  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    de Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Leer más

    $6,024 CLP

  • The New Social Reality of The Europeans

    A constructivist view over Europeanization

    de Doina Gavrilov ...
    The European Union came to be an important international actor and the new home of the Europeans. This led to a high interest in knowing and understanding the impact of the EU on the daily lives of the Europeans and triggered the well-known debate between the intergovernmentalists and the federalists, each providing arguments from a policy perspective. Yet, few studies explained the impact of the ... Leer más

    $38,902 CLP

  • MILLIONS OF SOCIAL MEDIA FOLLOWERS

    UNCONVENTIONAL STRATEGIES FOR BUILDING A GENUINE AND ENGAGED SOCIAL MEDIA FOLLOWING

    de John A.C ...
    millions of social media followersmillions of social media followers: Unusual Strategies for Gaining a Genuine and Engaged Audience on Social MediaIn this book, we will take you through deep into the world of social media by revealing some unconventional strategies that can help you gain a genuine and engaged following. The old ways of getting followers no longer work as effectively as they used ... Leer más

    $3,071 CLP o gratis con Kobo Plus

  • Mastering Commercial Real Estate Development

    Mastering the Art of Commercial Real Estate for Beginners | The Comprehensive Guide to Navigating the World of Commercial Real Estate Development

    de Avau .L Clarku ...
    Real estate development can be an intimidating and complex field to navigate, but with the right guidance and knowledge, anyone can become a successful commercial real estate developer. In "Real Estate Development 101," readers will be introduced to the principles of commercial real estate development, including the who, what, where, why, and how. From site selection and market analysis to ... Leer más

    $4,085 CLP o gratis con Kobo Plus

  • SOLUTIONS FOR AMERICA

    Handbook Part I Social Security

    de Michael Mittag ...
    This book is written to transform our Social Security system so that every American can retire with 2 ½ times more retirement than we can currently receive, 7 years earlier and cost U.S. taxpayers nothing. ... Leer más

    $5,710 CLP

  • Speak to Inspire: 20 Secrets of Unforgettable Public Speaking

    “Your voice counts”

    de Kossivi Alowonou ...
    Series Libro 1 - Speak To Inspire
    Do you dream of speaking with confidence and inspiring your audience? Whether you're a student, a professional, or an entrepreneur, Speak to Inspire: 20 Secrets of Unforgettable Public Speaking is your guide to clear and powerful communication.In this book, you’ll discover simple, practical tips to:Start your speech in a way that grabs attention.Use your body and voice to connect with your ... Leer más

    $13,730 CLP o gratis con Kobo Plus

  • Where the Truth Lies

    de Julia Hobsbawm ...
    The relationship between the serious news media and the truth is under scrutiny as never before. In recent years the BBC and the New York Times have been knocked sideways by scandals alleging exaggeration and distortion. At the same time, the influence of the PR industry continues to expand, so that no organisation that is serious about communicating its message can be without a PR strategy.In a ... Leer más

    $12,043 CLP o gratis con Kobo Plus

  • Ethics in Public Relations

    A Guide to Best Practice

    de Patricia J Parsons ...
    Series series PR In Practice
    The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book, written by a leading academic in the field and recommended for PR students and practitioners alike.Ethical practice in any professional discipline is guided by age-old philosophical perspectives, ... Leer más

    $49,311 CLP

  • On Purpose

    Delivering a Branded Customer Experience People Love

    de Shaun Smith, Andy Milligan ...
    Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional ... Leer más

    $32,050 CLP

  • Writing Skills for Public Relations

    Style and Technique for Mainstream and Social Media

    de John Foster ...
    Series series PR In Practice
    Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing ... Leer más

    $44,173 CLP

  • Influential Internal Communication

    Streamline Your Corporate Communication to Drive Efficiency and Engagement

    de Jenni Field ...
    Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brené Brown.As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, ... Leer más

    $47,256 CLP

  • Fashion Brand Management

    Plan, Scale and Market a Successful Fashion Business

    de Alison Lowe ...
    Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry.Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace ... Leer más

    $43,145 CLP

  • Negotiation with Different Cultures

    de Chris Krause ...
    This book focuses on how to negotiate in different countries. This focus brings to light how to conduct oneself along with cultural nuances for the reader to be aware of. When experiencing and engaging in different countries and cultures, it is of the utmost importance to not disrespect local traditions and embrace the uniqueness of the country's history and customs. When negotiating in different ... Leer más

    $11,405 CLP

  • 量販解密：愛買、大潤發、家樂福，20年資歷專業達人，完全破解量販店讓人狂掃貨的暢銷祕密

    de 何默真 ...
    Series series 閱讀新視野
    為什麼我想買這個，最後卻買了那個？為什麼這東西我不需要，看一看還是拿起來？早就列了購物清單，手推車為何越來越滿？其實……這中間都有人動了手腳！身在臺灣，幾乎人人都去過量販店；乾淨明亮的空間、井然有序的陳列、物美價廉的商品，光是推著購物車行走其間，就令人有種幸福的錯覺。沒錯，這就是大賣場讓你不知不覺越買越多的祕密之一。目的就是要你甘願掏錢，還慶幸自己撿了便宜！不說你不知道，量販賣場的每個安排都有邏輯。從來沒注意過？因為你總是：►被俗擱大碗的價格迷惑→不買不行！►被限量超低價商品吸引→我還不買爆！►都特地跑... ... Leer más

    $7,904 CLP

  • PR and Communication in Local Government and Public Services

    de John Brown, Pat Gaudin, Wendy Moran ...
    Series series PR In Practice
    In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and ... Leer más

    $53,431 CLP

  • Brand Storytelling

    Put Customers at the Heart of Your Brand Story

    de Miri Rodriguez ...
    FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition)Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.Despite understanding... ... Leer más

    $35,953 CLP

  • Tópicos Avançados em Comunicação

    Para entender as Relações Públicas e a Comunicação Contemporânea - Reflexões e Tendências

    de Carolina Frazon Terra, João Francisco Raposo ...
    No livro Tópicos Avançados em Comunicação: para Entender as Relações Públicas e a Comunicação Contemporânea, Reflexões e Tendências, os autores contextualizam e descrevem as grandes mudanças provocadas pela digitalização na sociedade contemporânea e como esta atinge a comunicação nas organizações. Ao mesmo tempo que destacam os desafios do fazer comunicacional na atualidade, mostram como se ... Leer más

    $8,211 CLP o gratis con Kobo Plus

  • Radar-Pings, dauerhafte Bindung

    Der Wochenrhythmus, der Beziehungen warm hält – ohne Druck

    de David Schmitz ...
    Zu viele Kontakte frieren ein, weil Follow-ups entweder ausbleiben oder zu pushy wirken. "Radar-Pings, dauerhafte Bindung" liefert dir ein leichtes, ehrliches System, das kleine Berührungen in große Loyalität verwandelt. Stell dir dein Netzwerk wie eine Umlaufbahn vor: Mit einer klaren Wochenkadenz sendest du kurze, respektvolle Signale – nicht, um Aufmerksamkeit zu erzwingen, sondern um ... Leer más

    $6,962 CLP

  • Digital Communication and Media Linguistics

    With Case Studies in Journalism, PR, and Community Communication

    de Aleksandra Gnach, Wibke Weber, Martin Engebretsen, Daniel Perrin ...
    This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital ... Leer más

    $37,217 CLP

  • El pequeño libro de la negociación

    de Alejandro Hernández ...
    Series series El pequeño libro
    ¿Qué hago si me piden un descuento?, ¿cómo cierro la negociación?, ¿cómo manejo a un negociador agresivo?, ¿qué le digo al otro cuando me contesta que "un no es un no"? Todas las grandes empresas, sean del sector que sean, se hacen las mismas preguntas sobre negociación. Por eso Alejandro Hernández ha escrito El pequeño libro de la negociación, un libro que aclara todas estas cuestiones de una vez ... Leer más

    $9,900 CLP

  • Code de la commande publique

    Partie législative - Titre préliminaire, Première partie : Définitions et champ d'application (droit français)

    de Various ...
    Découvrez le Code de la commande publique, une référence incontournable pour les professionnels du droit. Dans sa Partie législative, le Titre Préliminaire pose les fondations essentielles de la commande publique, en offrant des définitions claires et précises ainsi qu'un champ d'application rigoureux. Cet ouvrage, conçu pour les juristes, les avocats et les acteurs du secteur public, met en ... Leer más

    $23,393 CLP

  • Quiet Power: The Rise of Introverted Leaders in a Loud World

    Society glorifies noise, performance, and charisma. But leadership isn’t performance—it’s influence. And influence begins in the mind, not the microphone.

    de Dotun Ajegbile ...
    Society glorifies noise, performance, and charisma. But leadership isn’t performance—it’s influence. And influence begins in the mind, not the microphone. In a world suffering from “attention fatigue,” the quietest leaders will be the most lethal—not because they shout, but because they know when not to. ... Leer más

    $16,127 CLP

  • ¿Cómo se lo digo? El arte de las conversaciones difíciles

    El impulso de cambios efectivos a través del diálogo

    de Enrique Sacanell Berrueco ...
    Existen múltiples momentos, tanto en el ámbito laboral como en el personal, en los que sentimos que deberíamos tener una conversación con alguien. Sin embargo, la vamos postergando o simplemente la evitamos porque nos parece difícil afrontarla. Nos contamos que va a tener un resultado catastrófico o pensamos que todavía no es el momento. En realidad, las consecuencias de no mantenerla son mucho ... Leer más

    $9,145 CLP