What role does a school play in a community and society? This book examines the need for educational establishments to review their position in the local community and to develop strategies to deal with the management of their image. Increasing parental choice means that schools must begin to adopt marketing concepts and tell people what is happening both inside and outside the classroom. Techniques to generate, revisit and challenge a school's ethos are discussed together with ways of get...

News and journalism are in the midst of upheaval: shifts such as declining print subscriptions and rising website visitor numbers are forcing assumptions and practices to be rethought from first principles. The internet is not simply allowing faster, wider distribution of material: digital technology is demanding transformative change. Out of Print analyzes the role and influence of newspapers in the digital age and explains how current theory and practice have to...

In politics there are no prizes For second place.Luckily, seasoned campaign professionals Mark Pack and Edward Maxfield have distilled successful electoral tactics from around the globe into 101 bite-sized lessons to help steer you on the course to power. Learn how to pass the three-seconds test, why you should actually embrace online trolls, and why you must never, ever, forget the law of the left nostril.Packed with advice and practical tips, this new, fully updated third...

Infinite Ripple is an essential read for anyone wishing to utilise the power of social media in their personal, academic and professional lives. With a strong focus on Irish examples, the book contextualises the key concepts of the growing global phenomenon with a focus on advice to harness this opportunity offered by social networking. The discussion and examples are relevant to modern marketers and businesses intent on keeping on top of developments in customer engagement and interaction...

Personalisation has become the policy buzz-word of the twenty-first century. Supporters claim it offers service users choice and services attuned to meet their specific needs, moving away from 'one size fits all' state services. In this short form book, part of the Critical and Radical Debates in Social Work series, Peter Beresford, one of Britain's foremost social work academics, challenges the personalisation agenda and its consequences on service users. Although critical of 'one size fi...

So You Want to be a Politician is a must read for any first time candidate or anyone looking to put together and run an effective campaign at any level of public life. This accessible, practical guide offers common sense advice for almost any scenario. Featuring contributions and advice from some of the leading names in contemporary British campaigning, So You Want to be a Politician is an essential resource that some of today's serving politicians could make good use of.

Google breaks the traditional rules of branding by changing its logo everyday. Doritos handed over the US premium advertising slot in the Superbowl to a couple of amateur filmmakers. The software industry is well used to 'living a life in beta.' Even Pope Benedict XVI has embraced the inclusive, 'Obama model' of communication with YouTube broadcasts in 27 languages in an attempt to encourage debate. If the Pope can do loose, anyone can.Loose thinking is at odds with all but the most progre...

For about 40 years, RTE's radio and television channels have played an enormous role in shaping Irish social and cultural life. As the national publicly owned and funded broadcaster, RTE is the biggest cinema, school, sports stadium, market square, performance stage, town crier and concert hall in Ireland. It sets the agenda for the national conversation that drives modern Ireland. This work is a study of the structural transformations now taking place in Irish broadcasting. The book will ...

Every year the British government spends £80 billion outsourcing public services. Today, private companies are responsible for fulfilling some of the most sensitive and important roles of the state – running prisons and providing healthcare, transport, legal aid, even child protection. These organizations have been handed enormous amounts of power and yet for the most part they operate with no transparency or accountability.From deportations to NHS cutbacks, Alan White exposes what...

Each of the 20,000 schools in the UK has a governing body who are an integral part of the school's major decision making processes, the results of which directly affect our children. For this reason it is essential that governors make clear and informed decisions in order to implement the best educational framework for young people. This latest addition to the hugely successful 'Perfect Series', The Perfect (Ofted) School Governor written by a seasoned professional with 17 years' of head t...

Mick Waters has consistently been a down-to-earth voice in the increasingly complex world of education for many years. He has regularly endeared himself to school communities in the UK and overseas by talking the sort of sense they needed to hear - practical, challenging, inspiring, insightful, engaging. His unique perspective, closeness to the classroom and ability to see innovation in terms of its impact on learners mean his views are always worth listening to. In this long-awaited book,...

Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner.With interviews and ′day in the life′ examples from a wide range of professionals in the industry students will learn what PR practitioners ...