About the first edition:"School governors will find this a sound and practical guide to the nature of their responsibilities and the process of managing their workload. It is well researched, based on vast experience, illustrated from the best practice, free from jargon – and always interesting." Joan Sallis.Described by the National Association of Governors and Managers as "definitely a ‘must’ for your bookshelf"; reviewed in the Times Educational Supplement as an "essenti...

What role does a school play in a community and society? This book examines the need for educational establishments to review their position in the local community and to develop strategies to deal with the management of their image. Increasing parental choice means that schools must begin to adopt marketing concepts and tell people what is happening both inside and outside the classroom. Techniques to generate, revisit and challenge a school's ethos are discussed together with ways of get...

Public policy permeates every aspect of our lives. It is the stuff of government, justifying taxes, driving legislation, and shaping our social services. Public policy gives us roads, railways and airports, emergency services, industry development, and natural resource management. While politicians make the decisions, public servants provide analysis and support for those choices.Drawing on their extensive practical experience, the authors outline the processes used in making publi...

How much have teachers and their pupils benefitted from the top-down Westminster-led control of policy held in place by a powerful national inspection regime?A Generation of Radical Educational Change: Stories from the Field is an exploration of the revolutionary impact of the greater and continuing involvement of central government in education policy-making which began in 1976 and was accelerated by the 1988 Education Act and subsequent legislation.In the book, a dozen di...

This book will help headteachers, managers and governors diagnose and tackle poor performance where it has arisen and help them to prevent poor performance in the future. The book investigates a whole range of solutions and issues and includes detailed case-studies on: * remedial action * disciplinary action * legal and moral issues * employment law * dismissals and appeals.

News and journalism are in the midst of upheaval: shifts such as declining print subscriptions and rising website visitor numbers are forcing assumptions and practices to be rethought from first principles. The internet is not simply allowing faster, wider distribution of material: digital technology is demanding transformative change. Out of Print analyzes the role and influence of newspapers in the digital age and explains how current theory and practice have to...

In politics there are no prizes For second place.Luckily, seasoned campaign professionals Mark Pack and Edward Maxfield have distilled successful electoral tactics from around the globe into 101 bite-sized lessons to help steer you on the course to power. Learn how to pass the three-seconds test, why you should actually embrace online trolls, and why you must never, ever, forget the law of the left nostril.Packed with advice and practical tips, this new, fully updated third...

The voluntary nonprofit sector is now involved in all aspects of people's lives. The management of such organizations has never been of more interest than it is now, and the sector as a whole is in a period of great change. Well-meaning amateurs are being replaced by highly committed and professional leaders, and one in every six employees in the service sector is now working in the voluntary sector. In this shifting climate, this enlightening book questions whether voluntary organizations...

This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been ...

Infinite Ripple is an essential read for anyone wishing to utilise the power of social media in their personal, academic and professional lives. With a strong focus on Irish examples, the book contextualises the key concepts of the growing global phenomenon with a focus on advice to harness this opportunity offered by social networking. The discussion and examples are relevant to modern marketers and businesses intent on keeping on top of developments in customer engagement and interaction...

Personalisation has become the policy buzz-word of the twenty-first century. Supporters claim it offers service users choice and services attuned to meet their specific needs, moving away from 'one size fits all' state services. In this short form book, part of the Critical and Radical Debates in Social Work series, Peter Beresford, one of Britain's foremost social work academics, challenges the personalisation agenda and its consequences on service users. Although critical of 'one size fi...

All phases of education from pre-school to post-compulsory, in virtually all parts of the world, have experienced unprecedented reform and restructuring in recent years. Restructuring has largely been driven by a global agenda that has promoted the development of human capital as the key to economic competitiveness in the global market.This book adopts an inter-disciplinary approach drawing not only on education research but also from the fields of industrial sociology, management ...