Waite “Schoolboy” Hoyt’s improbable baseball journey began when the 1915 New York Giants signed him as a high school junior, for no pay and a five-dollar bonus. After nearly having both his hands amputated and cavorting with men twice his age in the hardscrabble Minor Leagues, he somehow ended up the best pitcher for the New York Yankees in the 1920s.Based on a trove of Hoyt’s writings and interview transcripts, Tim Manners has reanimated the baseball legend’s untold story, entirel...

After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance.Manners shares how the best of the best create solutions to their customers’ problems and help them live happier lives. You’ll learn how:Levi’s reasserted relevance when it created wardrobe solut...

Waite "Schoolboy" Hoyt's improbable baseball journey began when the 1915 New York Giants signed him as a high school junior, for no pay and a five-dollar bonus.Based on a trove of Hoyt's writings and interview transcripts, Tim Manners has reanimated the baseball legend's untold story, entirely in Hoyt's own words.Over his twenty-three-year professional baseball career, Hoyt won 237 big league games across 3,845 2/3 innings—and one locker room brawl with Babe Ruth.He...

Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro a...

Rework shows you a better, faster, easier way to succeed in business.Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you thin...

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.In Purple Cow, first publis...

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

Imagine if your work allowed you to use all your talents and pursue all your interests - not just the ones that pay your rent, but also the ones that float your boat. Sounds impossible right? It isn’t, as many successful men and women can now attest. ONE PERSON/MULTIPLE CAREERS: A New Model For Work/Life Success by Marci Alboher charts a new path to career satisfaction: becoming a “slash.” Be they lawyer/ministers, recruiter/innkeepers, or CEO/moms, the true winners in today’s workplace ar...

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibil...

A step-by-step guide to reinventing youAre you where you want to be professionally?Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally. Consider this book your ...

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were al...

You deserve to be valued, respected, and admired for what matters to you. Here are twenty-one ways to make it happen. “Imagine how it would feel to be fully valued for what you do best. What if your boss, your customers, and your family really appreciated what you have to offer? How proud would you be if your organization won the top spot among Fortune Magazine’s ‘Most Admired Companies?’ What if Jim Collins rated you a ‘Level 5 leader?’ In this book, you’ll find 21 simple and powerful str...