Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were al...

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the instrument” companies can use for jazzing up a brand-how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instincti...

Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quali...

“I’m trying to meditate one day but urgent thoughts keep intruding. Don’t forget to take cupcakes to school! I have to prepare for my presentation for the wellness conference! Is that lunch with the other moms tomorrow or next week? My to-do list is stampeding through my mind, trampling any chance of tranquility. I feel overwhelmed, yes, but there’s more: I feel…guilty. Guilty that I’m taking on too much, guilty that I’m not doing anything well, guilty that I’m giving short shrift...

The rapid development of technology and globalization has changed the leverage points in accumulating wealth: money, meaning and freedom. Those that don’t adapt are becoming trapped in the downward spiral of a dying middle class - working harder and earning less. Entrepreneurs that understand the new paradigm, have created unprecedented wealth in their lives and the lives of those they love.

Nobody performs better under pressure. Regardless of the task, pressure ruthlessly diminishes our judgment, decision-making, attention, dexterity, and performance in every professional and personal arena. In Performing Under Pressure, Drs. Hendrie Weisinger and J.P. Pawliw-Fry introduce us to the concept of pressure management, offering empirically tested short term and long term solutions to help us overcome the debilitating effects of pressure....

The debut cookbook from one of the most celebrated restaurants in Canada, featuring inventive twists on French market cuisine, plus spirited anecdotes and lush photography.Earning rave reviews for their unforgettable approach, Joe Beef co-owners/chefs David McMillan and Frédéric Morin push the limits of traditional French cuisine with over 125 recipes (nearly all of them photographed) for hearty dishes infused with irreverent personality. The Strip Loin Ste...

As times change, so do norms of behavior in the office. 301 Smart Answers to Tough Business Etiquette Questions has the answers you need to survive daily life in the professional environment. Following the same popular Q&A format of her bestselling 301 Smart Answers to Tough Interview Questions, Oliver will tell you how to get the job and how to keep it by navigating all the intricacies of the modern workplace.Where other etiquette guides evoke images of a stilted...

Like Guns, Germs, and Steel, a work of breathtaking sweep and originality that reinterprets the human story.Although we usually think of technology as something unique to modern times, our ancestors began to create the first technologies millions of years ago in the form of prehistoric tools and weapons. Over time, eight key technologies gradually freed us from the limitations of our animal origins.The fabrication of weapons, the mastery of fire, a...

Write personal and professional communications with clarity, confidence, and style.How to Write It is the essential resource for eloquent personal and professional self-expression. Award-winning journalist Sandra E. Lamb transforms even reluctant scribblers into articulate wordsmiths by providing compelling examples of nearly every type and form of written communication.Completely updated and expanded, the new third edition offers hundreds of handy...

“Three Steps to Yes shows you how to sell your ideas or yourself . . . a clear guide for instilling trust and respect.” —BookPageEverybody has to sell something sometimes. Whether you’re a manager or an employee, getting your message across requires selling yourself and your ideas in a way that guarantees a positive response, even from the most stubborn listener. Three Steps to Yes teaches you how to get your way without becoming a high-pressure salesman, without ...

Body Language for Business will show you how to understand the intricacies of body language and how to maximize your interpersonal skills in all your relationships-in your personal life and at work. This handy guide holds successful tips for not only reading others, but also showing confidence to friends, coworkers, and your boss.With Body Language for Business you’ll learn:The basics of body languageHow to make a positive impact every timeTe...